| 663 | IMPACT OF ERGONOMIC RISK FACTORS ON EMPLOYEE PERFORMANCE IN THE IT INDUSTRY
ANGEL.S and Dr. K. GANESAMURTHY
DOI: https://doi.org/10.38193/IJRCMS.2026.8201 | 01-11 | PDF |
| 664 | AI-BASED CREDIT SCORING AND FINANCIAL ACCESS FOR MSMES: EVIDENCE FROM SECONDARY DATA
Dr. Subramanya S.V. and Dr. Anil N.
DOI: https://doi.org/10.38193/IJRCMS.2026.8202 | 12-17 | PDF |
| 665 | EVALUATION OF THE IMPACT OF BUSINESS ANALYTICS AMONG THE IOT SENSOR DEVICES START-UPS IN KERALA- A STUDY
Ms. Sonia Merin Jose and Dr. R. ilavenil
DOI: https://doi.org/10.38193/IJRCMS.2026.8203 | 18-29 | PDF |
| 666 | LEVERAGING BUSINESS ANALYTICS FOR START-UP SUCCESS: EVALUATING ITS IMPACT ON ENTREPRENEURIAL GROWTH IN KERALA
Ms. Sonia Merin Jose and Dr. R. ilavenil
DOI: https://doi.org/10.38193/IJRCMS.2026.8204 | 30-41 | PDF |
| 667 | DO OWNERSHIP STRUCTURES MATTER? GROWTH AND COMMITMENT IN PRIORITY SECTOR LENDING
S. Gopinathan and Dr. B. Sudha
DOI: https://doi.org/10.38193/IJRCMS.2026.8205 | 42-52 | PDF |
| 668 | ASSESSING ORGANIZATIONAL AGILITY AMONG INFORMATION TECHNOLOGY PROFESSIONALS IN INDIA
R.K. Ramachandran and Dr. M. Senthil
DOI: https://doi.org/10.38193/IJRCMS.2026.8206 | 53-64 | PDF |
| 669 | UNVEILING 5G’S TRANSFORMATIVE EDGE IN E-COMMERCE: INTERACTIVITY, PERSONALIZATION, AND PARADOXES IN VIETNAM’S DIGITAL SURGE
TRAN Hoai Nam and NGUYEN Minh Duc
DOI: https://doi.org/10.38193/IJRCMS.2026.8207 | 65-74 | PDF |
| 670 | CONCEPTUAL FRAMEWORK ON INNOVATIVE HR PRACTICES IN IT COMPANIES”: A CASE STUDY
Dr. Yasmeen Banu and Mr. Habeeb Uddin Ahmed
DOI: https://doi.org/10.38193/IJRCMS.2026.8208 | 75-83 | PDF |
| 671 | INTEGRATION OF ADVANCED TECHNOLOGIES FOR SUSTAINABLE AND SMART PORT MANAGEMENT: INSIGHTS FROM THE CHENNAI PORT CASE STUDY
Dr. S. SENTHILKUMAR and Dr. P. GURUSAMY
DOI: https://doi.org/10.38193/IJRCMS.2026.8209 | 84-101 | PDF |
| 672 | A STUDY ON JOB STRESS AMONG ASHA WORKERS WITH SPECIAL REFERENCE TO KERALA
Dr. BHUPESH T K
DOI: https://doi.org/10.38193/IJRCMS.2026.8210 | 102-119 | PDF |
| 673 | EXPLORING FACTORS INFLUENCING TEACHERS’ JOB SATISFACTION: EVIDENCE FROM THE ICR REGION OF ARUNACHAL PRADESH
Ms. Techi Jeena and Dr. Philip Mody
DOI: https://doi.org/10.38193/IJRCMS.2026.8211 | 120-135 | PDF |
| 674 | CASHLESS PAYMENT BEHAVIOUR AMONG BOTTOM-OF-THE-PYRAMID (BOP) CONSUMERS IN INDIA
Nandhini S P and Dr. Manjula Nagarajan
DOI: https://doi.org/10.38193/IJRCMS.2026.8212 | 136-150 | PDF |
| 675 | MODERN TRENDS IN THE DEVELOPMENT OF ENTERPRISE APPLICATION ARCHITECTURE FOR DISTRIBUTED TEAMS
Kasyapp Ivaaturi
DOI: https://doi.org/10.38193/IJRCMS.2026.8213 | 151-165 | PDF |
| 676 | PROGRESS OF FINANCIAL INCLUSION IN INDIA’S ASPIRATIONAL DISTRICTS: A ZONE-WISE EVALUATION (2018-2025)
Ms. S. HARITHAA and Dr. K. ALAMELU
DOI: https://doi.org/10.38193/IJRCMS.2026.8214 | 166-184 | PDF |
| 677 | FOSTERING EMPLOYEES’ ENVIRONMENTAL COMMITMENT THROUGH GREEN HUMAN RESOURCE MANAGEMENT PRACTICES
Mrs. G. Shobana and Dr. M. Ayisha Millath
DOI: https://doi.org/10.38193/IJRCMS.2026.8215 | 185-200 | PDF |
| 678 | EXIM BANK OF INDIA’S CONTRIBUTION TO EXPORT FINANCE: A PERFORMANCE ASSESSMENT
Shanmugavalli R and Dr. Alamelumangai R
DOI: https://doi.org/10.38193/IJRCMS.2026.8216 | 201-231 | PDF |
| 679 | CONSUMER BEHAVIOR OF GENERATION X AND Y INDIVIDUALS RESIDING IN LAMPHUN PROVINCE WHO PURCHASE BRANDED HANDBAGS AT SHOPS IN CHIANG MAI PROVINCE
Ploykwan Jedeejit, Manan Wivattanasak and Petcharaporn Wongluang
DOI: https://doi.org/10.38193/IJRCMS.2026.8217 | 232-248 | PDF |
| 680 | INTEGRATING ENVIRONMENT INTO ECONOMICS: A REVIEW OF GREEN ACCOUNTING PRACTICES IN INDIA
Mr. Akhil Majhi
DOI: https://doi.org/10.38193/IJRCMS.2026.8218 | 249-257 | PDF |
| 681 | THE INFLUENCE OF INFLUENCERS AND OPINION LEADERS ON SALES: FUNNEL TRANSFORMATION AND INCREASED BUSINESS ROI THROUGH BLOGGER ADVERTISING
Iaroslav Vitushkin
DOI: https://doi.org/10.38193/IJRCMS.2026.8219 | 258-273 | PDF |
| 682 | ECONOMIC FEASIBILITY OF CALCINED KAOLIN USE IN THE PRODUCTION OF SPECIALIZED RUBBER TECHNICAL PRODUCTS
Oleksandr Lobach
DOI: https://doi.org/10.38193/IJRCMS.2026.8220 | 274-283 | PDF |
| 683 | MANAGEMENT OF CROSS-FUNCTIONAL IT PROJECTS IN THE IMPLEMENTATION OF IOT SOLUTIONS IN THE FINANCIAL SECTOR
Aditya Agarwal
DOI: https://doi.org/10.38193/IJRCMS.2026.8221 | 284-295 | PDF |
| 684 | AI-DRIVEN HR PRACTICES IN DELHI NCR TOURISM: A CONCEPTUAL FRAMEWORK FOR TALENT ACQUISITION AND RETENTION
Himanshi Balyan and Vikram Tihal
DOI: https://doi.org/10.38193/IJRCMS.2026.8222 | 296-308 | PDF |
| 685 | DIGITAL COMMERCE ADOPTION AND MSME PERFORMANCE: EVIDENCE FROM EMERGING REGIONAL MARKETS UNDER THE ONDC ECOSYSTEM
Rajani Kumari and Bimal Kumar Mishra
DOI: https://doi.org/10.38193/IJRCMS.2026.8223 | 309-321 | PDF |
| 686 | LISTING DAY PERFORMANCE AND SECTORAL TRENDS OF MAINBOARD AND SME INITIAL PUBLIC OFFERINGS IN INDIA
Soumali Bose and Dr. Soubarna Pal
DOI: https://doi.org/10.38193/IJRCMS.2026.8224 | 322-345 | PDF |
| 687 | IMPACT OF CAREER GUIDANCE IN INDIAN HIGHER EDUCATION: A CASE STUDY UNDER NEP 2020
Dr. Nusrat Z Hirani
DOI: https://doi.org/10.38193/IJRCMS.2026.8225 | 346-360 | PDF |
| 688 | COMPARATIVE PERFORMANCE ANALYSIS OF NIFTY 50 EXCHANGE TRADED FUNDS (ETFS) AND THE BENCHMARK INDEX: A STUDY OF VOLATILITY AND RECOVERY (2020-2025)
Surendra J. and Dr. Sandhya B.S
DOI: https://doi.org/10.38193/IJRCMS.2026.8226 | 361-371 | PDF |
| 689 | ASSESSING THE IMPACT OF SOCIAL MEDIA ‘DE-INFLUENCING’ ON REVERSE LOGISTICS COSTS IN E-COMMERCE
Khushi Amit Mandot and Divyam Shrenik Kotecha
DOI: https://doi.org/10.38193/IJRCMS.2026.8227 | 372-380 | PDF |
| 690 | STRENGTHENING ECOLOGICAL SUSTAINABILITY IN NUTRI-CEREAL FOOD PRODUCTS FOR FUTURE FOOD SECURITY
A. ANISHA and Dr. K. CHANDRASEKAR
DOI: https://doi.org/10.38193/IJRCMS.2026.8228 | 381-390 | PDF |
| 691 | PARTICIPATION TREND OF TRIBAL WOMEN IN COMMERCIAL ACTIVITIES IN RANGAPARA REGION OF SONITPUR DISTRICT, ASSAM: A SOCIO-ECONOMIC ASSESSMENT
Mamata Borthakur
DOI: https://doi.org/10.38193/IJRCMS.2026.8229 | 391-399 | PDF |
| 692 | GROWTH TREND OF COMMERCIAL AGRICULTURAL ACTIVITIES IN SONITPUR DISTRICT, ASSAM
Mamata Borthakur
DOI: https://doi.org/10.38193/IJRCMS.2026.8230 | 400-408 | PDF |
| 693 | DIGITAL–GREEN TRANSFORMATION IN MANUFACTURING MSMES IN TAMIL NADU: IMPLICATIONS FOR SUSTAINABLE PERFORMANCE
Praveen Kumar S, Sathya Priya N and Rajan Chinna P
DOI: https://doi.org/10.38193/IJRCMS.2026.8231 | 409-435 | PDF |
| 694 | ROLE OF SERVANT LEADERSHIP IN REDUCING EMPLOYEE TURNOVER INTENTIONS IN A BLENDED WORKPLACE ENVIRONMENT
T. UYYAVANTHAL and Dr. M. AYISHA MILLATH
DOI: https://doi.org/10.38193/IJRCMS.2026.8232 | 436-442 | PDF |
| 695 | TRENDS AND EVOLUTION OF BRAND AWARENESS AND CUSTOMER SATISFACTION RESEARCH IN ONLINE MARKETING: A BIBLIOMETRIC STUDY
Sandyarani K. S. and Dr. Venkatesan G. A.
DOI: https://doi.org/10.38193/IJRCMS.2026.8233 | 443-464 | PDF |
| 696 | MANAGING STRUCTURAL RISKS OF AI INTEGRATION: FROM DRUG DISCOVERY TO MARKET ACCESS
Nataliia Koval
DOI: https://doi.org/10.38193/IJRCMS.2026.8234 | 465-476 | PDF |
| 697 | DESIGN OF MULTIMODAL INTERACTION-DRIVEN RAIL TRANSIT TRAINING SYSTEM: THEORETICAL FRAMEWORK AND APPLICATION RESEARCH
Jiaxin Li, Jiaqi Lu, Qingzhuo Wang, Xiaomeng Jiang and Kehui Duo
DOI: https://doi.org/10.38193/IJRCMS.2026.8235 | 477-486 | PDF |
| 698 | DIGITAL CAPACITY OF STUDENTS OF THE SCHOOL OF ECONOMICS, VINH UNIVERSITY: CURRENT SITUATION AND SOLUTIONS
Hoang Nguyen Tram Chi*, Nguyen Cong Luu, Hoang Thi Quynh Chi, Nguyen Thi Trieu Vi and Tran Thi Phuong Nhung
DOI: https://doi.org/10.38193/IJRCMS.2026.8236 | 487-494 | PDF |
| 699 | STRATEGIC APPROACHES TO SERVICE MARKETING AND RELATIONSHIP MANAGEMENT FOR SUSTAINING LONG-TERM CUSTOMER ENGAGEMENT
Dr. M.N. Prakasha
DOI: https://doi.org/10.38193/IJRCMS.2026.8237 | 495-503 | PDF |
| 700 | SOCIO ECONOMIC CONDITIONS, WORK PATTERN AND SATISFACTION AMONG GIG WORKERS IN KANNUR DISTRICT OF KERALAM, INDIA
Dr. N. Sindhu, Nandana V Nambiar, Fathimathul Sana V. K and Dr. N. Karunakaran
DOI: https://doi.org/10.38193/IJRCMS.2026.8238 | 504-525 | PDF |
| 701 | IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES AND KNOWLEDGE CONVERSION ON ORGANIZATIONAL OUTCOMES: A STUDY ON IT EMPLOYEES WITH MEDIATING AND MODERATING EFFECTS
Parvathi Chandrasekaran and Arul Ramanatha Pillai
DOI: https://doi.org/10.38193/IJRCMS.2026.8239 | 526-538 | PDF |
| 702 | BEYOND THE CLOCK: A STUDY OF EMPLOYEE WELL-BEING
Dr. K. KASIVISWANATHAN and Dr. K. BANUPRIYA
DOI: https://doi.org/10.38193/IJRCMS.2026.8240 | 539-545 | PDF |
| 703 | SUSTAINABLE PROSPECTS AND GREEN MARKETING STRATEGIES: NAVIGATING ENVIRONMENTAL ECONOMICS, LEGISLATIVE INTENT, AND MARKET COMPATIBILITY
T. Justin and Amutha
DOI: https://doi.org/10.38193/IJRCMS.2026.8241 | 546-564 | PDF |
| 704 | INSURING INDIA’S FUTURE: THE MACROECONOMIC ROLE OF THE GENERAL INSURANCE INDUSTRY
Dr. S. Sundararajan and Dr. S. Rajamohan
DOI: https://doi.org/10.38193/IJRCMS.2026.8242 | 565-581 | PDF |
| 705 | MULTI- LAYERED VALUE CO-CREATION CREATION PRINCIPAL (MLVC)- A NEW THEORETICAL FRAMEWORK FOR COMMERCE IN THE DIGITAL AGE
Dr Meenu Bhati
DOI: https://doi.org/10.38193/IJRCMS.2026.8243 | 582-594 | PDF |
| 706 | A STUDY ON COPING STRATEGIES OF STRESS MANAGEMENT AMONG TEACHING FACULTIES OF HIGHER EDUCATION/UNIVERSITIES
Sakshi Mathur and Shurti Jain
DOI: https://doi.org/10.38193/IJRCMS.2026.8244 | 595-610 | PDF |
| 707 | A STUDY OF EFFECTIVENESS BETWEEN THE HIGHER EDUCATION’S SOCIAL RESPONSIBILITY PRACTICES EFFECTIVENESS
Maria M and Dr. M Aakina Barveen
DOI: https://doi.org/10.38193/IJRCMS.2026.8245 | 611-626
| PDF |
| 708 | THE TRUST–VOLATILITY PARADOX IN CRYPTOCURRENCY INVESTMENT: THE MEDIATING ROLE OF PERCEIVED RISK AND THE MODERATING INFLUENCE OF INVESTOR TRUST
Mr. Akash Shashikant Jain
DOI: https://doi.org/10.38193/IJRCMS.2026.8246 | 627-676 | PDF |
| 709 | AN EMPIRICAL STUDY IN TAMIL NADU’S TIRUPUR DISTRICT ON FINANCIAL INCLUSION VIA POST OFFICE SAVINGS PLANS AND THEIR EFFICIENCY IN ENCOURAGING HOUSEHOLD SAVINGS
RAMATHAL P and Dr. R. RAJASEKARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8247 | 677-686 | PDF |
| 710 | ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING APPLICATIONS IN FINANCIAL RISK ASSESSMENT AND INVESTMENT DECISION-MAKING
Dr. N. Thangaraj
DOI:https://doi.org/10.38193/IJRCMS.2026.8248 | 687-693 | PDF |
| 711 | THE INFLUENCE OF ONLINE REVIEWS ON CONSUMER PURCHASE DECISIONS IN E-COMMERCE PLATFORMS: A STUDY OF BANGALORE AND KOLAR REGIONS
Dr. Subramanya S.V. and Dr. Anil N
DOI: https://doi.org/10.38193/IJRCMS.2026.8249 | 694-699 | PDF |
| 712 | STUDY ON HOW FOOD DELIVERY APPS USE DARK NUDGES TO CREATE FAKE HUNGER WITH SPECIAL REFERENCE TO COIMBATORE CITY
Mrs. SRI KEERTHANA J
DOI: https://doi.org/10.38193/IJRCMS.2026.8250 | 700-707 | PDF |
| 713 | IMPACT OF LEISURE SATISFACTION ON WORK ENGAGEMENT AND WORK–FAMILY ENRICHMENT AMONG CORPORATE EMPLOYEES
Nagavigneswaran M, and Raghavi, I. S
DOI: https://doi.org/10.38193/IJRCMS.2026.8251 | 708-715 | PDF |
| 714 | CART ABANDONMENT IN SELECTED ECOMMERCE APPLICATIONS WITH REFERENCE TO COIMBATORE CITY
Mrs. G. Indhumathi, Dharun Gandhi G, Gayathri S P, Jerome Prince S J, Praveen P, Vandhana S and Vishal E
DOI: https://doi.org/10.38193/IJRCMS.2026.8252 | 716-726 | PDF |
| 715 | IMPACT OF DATING APPLICATIONS ON CULTURAL VALUES AND SOCIAL NORMS AMONG COLLEGE STUDENTS
Dr. S. Tamilmani, Abinaya M, Lakshitha M, Nandhana K P, Padhmasree N, Pranav D, Ragasri S S, Siva Sanjay Arun
DOI: https://doi.org/10.38193/IJRCMS.2026.8253 | 727-740 | PDF |
| 716 | A COMPARATIVE ANALYSIS OF FINANCIAL PERFORMANCE, STRATEGIC POSITIONING, AND MARKET SHARE OF ULTRATECH CEMENT AND BIRLA CORPORATION (2020–2025)
Amita Sharma and Shekhar Kumar Mishra
DOI: https://doi.org/10.38193/IJRCMS.2026.8254 | 741-756 | PDF |
| 717 | A STUDY ON ADOPTION AND CHALLENGES OF SOLAR PUMPS IN AGRICULTURAL FARMING WITH RESPECT TO COIMBATORE DISTRICT
Dinesh Kumar R, Gopi Sankar J, Mary Cathrine P, Nivedha V, Shri Sidhya S S and Vaishnov T A, Mr. Kamala Kannan S,
DOI: https://doi.org/10.38193/IJRCMS.2026.8255 | 757-768 | PDF |
| 718 | EMOTIONAL BRANDING VS. RATIONAL BRANDING: WHAT WORKS BETTER FOR GEN Z IN ORGANIC SKINCARE
Dr S Saikrishnan, Dhiya Shaji, Kiruthanya V S, Nagavarshini L, Paul Moses R, Rinishagowri, Sri Hari Prasath S, Vinothini R D
DOI: https://doi.org/10.38193/IJRCMS.2026.8256 | 769-779 | PDF |
| 719 | EMPLOYEE SATISFACTION AND WORK–LIFE BALANCE: A DESCRIPTIVE STUDY ON EMPLOYEE PERCEPTIONS IN ORGANIZATIONAL SETTINGS
Dhrusti K M, Akash Shetty, Akash Rai, Ashwith K G, Radhakrishna Gowda V and Abhishek Suvarna
DOI: https://doi.org/10.38193/IJRCMS.2026.8257 | 780-795 | PDF |
| 720 | CONSUMER BEHAVIOUR ON AI-POWERED FINANCIAL APPLICATIONS
C. PRASANNA and Dr. K. GANESAMURTHY
DOI: https://doi.org/10.38193/IJRCMS.2026.8258 | 796-805 | PDF |
| 721 | INITIAL PUBLIC OFFERS (IPOS): A DETAILED THEORETICAL & CRITICAL REVIEW OF LITERATURE
Vanalika Kalia and Dr. Neha Rohra
DOI: https://doi.org/10.38193/IJRCMS.2026.8259 | 806-826 | PDF |
| 722 | SUSTAINABLE CONSUMER BEHAVIOUR THROUGH GREEN DIGITAL MARKETING PRACTICES: A SKILL DEVELOPMENT PERSPECTIVE – OPPORTUNITIES AND CHALLENGES
Rina Kumari Singh
DOI: https://doi.org/10.38193/IJRCMS.2026.8260 | 827-836 | PDF |
| 723 | THE CHANGING WORK LANDSCAPE: A THEMATIC ANALYSIS OF SELF-EFFICACY IN REMOTE WORKING
Prinka Dogra
DOI: https://doi.org/10.38193/IJRCMS.2026.8261 | 837-855 | PDF |
| 724 | EMPOWERING STAKEHOLDERS’ DECISIONS THROUGH INTERIM FINANCIAL STATEMENTS
A. Arunkumar and M. Balaji
DOI: https://doi.org/10.38193/IJRCMS.2026.8262 | 856-864 | PDF |
| 725 | TRANSFORMING TRANSACTIONS: INDIA’S UNIFIED PAYMENTS INTERFACE AND THE DIGITAL SHIFT
Ms. S. Muthukarpagam and Dr. C. Yogalakshmi
DOI: https://doi.org/10.38193/IJRCMS.2026.8263 | 865-883 | PDF |
| 726 | EVOLUTION OF RESEARCH ON CUSTOMER ADOPTION OF DIGITAL BANKING SERVICES: A BIBLIOMETRIC STUDY
Mr. Anvar Sadat Z and Dr. S. Chandramohan
DOI: https://doi.org/10.38193/IJRCMS.2026.8264 | 884-911 | PDF |
| 727 | BEHAVIORAL INSIGHTS INTO DIFFERENT MARKETING SCENARIOS & AN ANALYSIS ON ECONOMIC DECISIONS
Sahej Jain
DOI: https://doi.org/10.38193/IJRCMS.2026.8265 | 912-934 | PDF |
| 728 | INFLUENCE OF JOB SATISFACTION AND EMPLOYEE ENGAGEMENT ON LOYALTY AMONG EMPLOYEES IN THE CEMENT INDUSTRY WITH REFERENCE TO NUVOCO CEMENT IN BALODA BAZAR BHATAPARA DISTRICT
SIMRAN CHAWLA, DR SHARAD KUMAR DEWANGAN, DR ASHOK VERMA and ROHAN AGRAWAL
DOI: https://doi.org/10.38193/IJRCMS.2026.8266 | 935-944 | PDF |
| 729 | MIGRATION MOTIVATION, FINANCIAL MANAGEMENT PRACTICES, CHALLENGES, AND FINANCIAL SELF EFFICACY AMONG STUDENT MIGRANTS FROM KERALA STATE
Dr. Jency Francis
DOI: https://doi.org/10.38193/IJRCMS.2026.8267 | 945-954 | PDF |
| 730 | URBAN FLOOD RESILIENCE ASSESSMENT OF BEIJING-TIANJIN-HEBEI REGION BASED ON MULTI-SOURCE DATA
Lu Jiaqi, Li Jiaxin, Lan Hui and Gao Yu
DOI: https://doi.org/10.38193/IJRCMS.2026.8268 | 955-967 | PDF |
| 731 | USAGE OF CHATBOTS OR AVATARS IN THE AIRLINES INDUSTRY: A CONTENT ANALYSIS APPROACH
Thavaprakash A and Nachiketas Nandakumar
DOI: https://doi.org/10.38193/IJRCMS.2026.8269 | 968-985 | PDF |
| 732 | IMPACT OF TRAINING ON EMPLOYEE PERFORMANCE: A CASE STUDY OF SELECTED EMPLOYEES FROM THE MANUFACTURING INDUSTRY
Dr Anupkumar Jamboti
DOI: https://doi.org/10.38193/IJRCMS.2026.8270 | 986-1001 | PDF |
| 733 | EMOTIONAL INTELLIGENCE OF HIGHER-LEVEL EXECUTIVES AND IT’S IMPACT ON ORGANIZATIONAL PERFORMANCE WITH REFERENCE TO IT COMPANIES TRIVANDRUM
Ms. Roby Babu, Ph.D and Dr A. Ahmed Ansari
DOI: https://doi.org/10.38193/IJRCMS.2026.8271 | 1002-1010 | PDF |
| 734 | CONSUMER SATISFACTION AND THE ROLE OF ONLINE OTT PLATFORMS IN ENHANCING BRAND IMAGE: AN OVERVIEW
V. Megala and Dr. P. Thilagavathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8272 | 1011-1020 | PDF |
| 735 | ENHANCING MULTISPECIALITY HOSPITALS PERFORMANCE WITH DIGITAL AND TECHNOLOGICAL ADVANCEMENTS
Ms. J. Sangavi and Dr. S. Sudhamathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8273 | 1021-1030 | PDF |
| 736 | MARKETING STRATEGIES OF COCONUT PRODUCTS: A STUDY OF BRANDING AND PROMOTION IN TUMAKURU DISTRICT
Suresh H N and Dr. M. Devaki
DOI: https://doi.org/10.38193/IJRCMS.2026.8274 | 1031-1048 | PDF |
| 737 | EFFECTIVENESS OF ENTREPRENEURSHIP FINANCING SCHEMES OF STATE BANK OF INDIA IN PROMOTING ENTREPRENEURSHIP: EVIDENCE FROM URBAN AND RURAL INDIA
Dr. Syed Mohammad Jamal Ashraf
DOI: https://doi.org/10.38193/IJRCMS.2026.8275 | 1049-1058 | PDF |
| 738 | SMART CONTRACTS AND REAL-TIME BUSINESS PERFORMANCE ANALYTICS
Dr Sandeepan Banerjee
DOI: https://doi.org/10.38193/IJRCMS.2026.8276 | 1059-1071
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