| 859 | WORKLOAD AND WORK PACE AMONG PHYSICIANS IN EGYPTIAN PUBLIC HOSPITALS: A REVIEW OF THE LITERATURE
Yomna Amer
DOI: https://doi.org/10.38193/IJRCMS.2026.8501 | 01-26 | PDF |
| 860 | A PERFORMANCE-BASED PATIENT ACQUISITION FRAMEWORK FOR MEDICAL SPAS: A RETROSPECTIVE COHORT AND EXPERIMENTAL ANALYSIS OF 70,079 LEADS ACROSS 50 CLINICS
Freddy Feldman
DOI: https://doi.org/10.38193/IJRCMS.2026.8502 | 27-47 | PDF |
| 861 | THE GROWTH OF THE FAST FOOD SECTOR: ITS DRIVING FACTORS AND PROBABLE IMPACTS
Bhaswatee Das
DOI: https://doi.org/10.38193/IJRCMS.2026.8503 | 48-60 | PDF |
| 862 | A STUDY ON IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS DECISIONS MAKING: INSIGHTS FROM MANUFACTURING SECTOR
Kante Chandrakala, Vedulla Naredra Kumar, Marakala Suresh, Papa Rao Maddala and Ranga Ngendra Babu
DOI: https://doi.org/10.38193/IJRCMS.2026.8504 | 61-69 | PDF |
| 863 | REVOLUTIONIZING TALENT ACQUISITION: THE ROLE OF ARTIFICIAL INTELLIGENCE IN RECRUITMENT STRATEGIES
Saviri Gowtham, Velaga Deepika, Kandula Nagalaxmi, Papa Rao Maddala and Ranga Ngendra Babu
DOI: https://doi.org/10.38193/IJRCMS.2026.8505 | 70-79 | PDF |
| 864 | MACHINE LEARNING ALGORITHM- LOGIT REGRESSION FOR CREDIT RISK ASSESSMENT
Mandadapu Rajani, Midde Venkata Krishna Varaprasad, Chadarasarasipalli Venkata Krishna, Papa Rao Maddala and Ranga Ngendra Babu
DOI: https://doi.org/10.38193/IJRCMS.2026.8506 | 80-87 | PDF |
| 865 | STUDY ON GAMING APP OBSESSION AMONG COLLEGE STUDENTS
Dr. Daisland Thattil
DOI: https://doi.org/10.38193/IJRCMS.2026.8507 | 88-97 | PDF |
| 866 | CONSUMER DECISION MAKING -INFLUENCE OF AI-GENERATED ADVERTISEMENTS
Srenivasarao K, Cheepu Pavani, V. Nagaiah, Papa Rao Maddala and Ranga Nagendra Babu
DOI: https://doi.org/10.38193/IJRCMS.2026.8508 | 98-108 | PDF |
| 867 | THE ROLE OF EMPLOYEE ADVOCACY IN BUILDING BRAND LOYALTY: A STUDY OF RETAIL BANKING SECTOR IN HYDERABAD
Kota Dhanusha, Jillepalli Pujitha, Papa Rao Maddala and Ranga Ngendra Babu
DOI: https://doi.org/10.38193/IJRCMS.2026.8509 | 109-123 | PDF |
| 868 | INTEREST RATE RISK AND LIQUIDITY OF COMMERCIAL BANKS IN KENYA: EVIDENCE FROM THE KENYAN BANKING SECTOR
Priscillar Mbuche Haro, Prof. Charles Kamau and Dr. Stephen Mwanzia
DOI: https://doi.org/10.38193/IJRCMS.2026.8510 | 124-142 | PDF |
| 869 | AN UNDERSTANDING INTO THE ROLE OF NGO’S IN PROMOTING SELF HELP GROUP TOWARDS FINANCIAL INCLUSION IN INDIA
Dr. G. Arulselvan
DOI: https://doi.org/10.38193/IJRCMS.2026.8511 | 143-151 | PDF |
| 870 | DIGITAL BANKING TRUST AND USAGE DEPENDENCE IN MOBILE BANKING: EXAMINING THE ROLES OF AGE, GENDER, AND PREFERRED FINANCIAL APPLICATIONS
S. Jayaprakash Narayanan and Dr. V. Shanmugasundaram
DOI: https://doi.org/10.38193/IJRCMS.2026.8512 | 152-161 | PDF |
| 871 | DIGITAL READINESS OF COMMERCE GRADUATES: BRIDGING THE SKILLS GAP BETWEEN CURRICULUM AND INDUSTRY EXPECTATIONS
Nilesh Shridhar Paul and Asha Mallikarjun Dange
DOI: https://doi.org/10.38193/IJRCMS.2026.8513 | 162-180 | PDF |
| 872 | A STUDY ON AVAILABILITY OF INTERNSHIP OPPORTUNITIES TO STUDENTS OF NAGPUR CITY AND ITS IMPACT
Dr. Vishal N. Thangan
DOI: https://doi.org/10.38193/IJRCMS.2026.8514 | 181-197 | PDF |
| 873 | AN ANALYTICAL STUDY ON FINANCIAL LITERACY AMONG HOUSEHOLD AND WORKING WOMEN IN NAGPUR
Dr. Pragati Richa Pandey
DOI: https://doi.org/10.38193/IJRCMS.2026.8515 | 198-218 | PDF |
| 874 | A STUDY ON CONSUMER BUYING BEHAVIOR OF NAGPUR CITY AFTER GST RATE REDUCTION IN 2025
Dr. Manoj R. Pandey
DOI: https://doi.org/10.38193/IJRCMS.2026.8516 | 219-234 | PDF |
| 875 | THE UPI ADOPTION AND FINANCIAL INCLUSION: TRANSFORMING THE DIGITAL ECONOMY IN INDIA
Mrs. Jyoti Yadav and Dr. Shalini Singh
DOI: https://doi.org/10.38193/IJRCMS.2026.8517 | 235-249 | PDF |
| 876 | EFFECT OF CELEBRITY ENDORSEMENT ON BRAND PERFORMANCE OF THE DAIRY INDUSTRY IN KENYA
Jackson Ilasemwa Gevera, Dr. Kingi William and Dr. Mutuku Benedict M.
DOI: https://doi.org/10.38193/IJRCMS.2026.8518 | 250-280 | PDF |
| 877 | IMPACT OF FINTECH ON RETAIL BUSINESS OPERATIONS: A PERCEPTIONAL STUDY WITH REFERENCE TO MYSURU CITY
Dr. Dileep N and Ravikumar J
DOI: https://doi.org/10.38193/IJRCMS.2026.8519 | 281-307 | PDF |
| 878 | PSYCHOLOGICAL CONTRACT FULFILMENT AND EMPLOYEE OUTCOMES IN HYBRID WORK: THE ROLE OF WORK ENGAGEMENT
Hemant Yadav and Dr. Arun Kumar Aggarwal
DOI: https://doi.org/10.38193/IJRCMS.2026.8520 | 308-334 | PDF |
| 879 | FINANCIAL PLANNING AND SAVING BEHAVIOUR AMONG SALARIED EMPLOYEES: EVIDENCE ON INVESTMENT PREFERENCES, FINANCIAL DISCIPLINE AND HOUSEHOLD CONSTRAINTS
Kishor Kumar Rai K, Abhishek Suvarna and Nirmitha R
DOI: https://doi.org/10.38193/IJRCMS.2026.8521 | 335-351 | PDF |
| 880 | DIGITAL TRANSFORMATION OF HUMAN RESOURCE MANAGEMENT: CURRENT TRENDS, CHALLENGES AND FUTURE DIRECTIONS IN INDIA
Dr. Mahesha N. M.
DOI: https://doi.org/10.38193/IJRCMS.2026.8522
| 352-361 | PDF |
| 881 | BRIDGING THE CAPABILITY–ADOPTION GAP: A CONCEPTUAL FRAMEWORK FOR AI ADOPTION RESISTANCE AMONG MSMES IN GUJARAT, INDIA
Jagruti Patni and Dr. Jigar Nagvadia
DOI: https://doi.org/10.38193/IJRCMS.2026.8523 | 362-371 | PDF |
| 882 | CUSTOMER PERCEPTIONS OF BANKING SERVICE QUALITY: A COMPARATIVE ANALYSIS OF PUBLIC AND PRIVATE BANKS IN HARYANA
Dr. Pukhraj and Ms. Beena Kumari
DOI: https://doi.org/10.38193/IJRCMS.2026.8524 | 372-380 | PDF |
| 883 | EVALUATING THE TOURISM POTENTIAL AND SUSTAINABLE DEVELOPMENT PROSPECTS IN BUNDELKHAND REGION OF MADHYA PRADESH: A SWOT ANALYSIS
Ms. Srashti Sahu and Prof. D.K. Nema
DOI: https://doi.org/10.38193/IJRCMS.2026.8525 | 381-396 | PDF |
| 884 | ARTIFICIAL INTELLIGENCE: A GAME-CHANGER FOR BANKING FRAUD PREVENTION
Chekuri Srivanya, Sureddy Amulya, Devarapalli Krupa, Paparao Maddala and Ranga Nagendra Babu
DOI: https://doi.org/10.38193/IJRCMS.2026.8526 | 397-405 | PDF |
| 885 | LEADERSHIP CAPABILITY IN DISTRIBUTED WORKFORCES: UNDERSTANDING ITS ROLE IN EMPLOYEE WELL-BEING AND JOB SATISFACTION
Dr. Meenakshi Singh
DOI: https://doi.org/10.38193/IJRCMS.2026.8527 | 406-427 | PDF |
| 886 | INTEGRATING BUSINESS AND SPIRITUALITY: THE SOUL OF LEADING CHANGE
Warner P. Woodworth
DOI: https://doi.org/10.38193/IJRCMS.2026.8528 | 428-437 | PDF |
| 887 | GREEN RECRUITMENT AND SELECTION, GREEN ORIENTATION, GREEN TRAINING AND DEVELOPMENT: A STUDY ON INDIAN CORPORATIONS
Ms. Deepthi J Gowdar and Dr. Kumara M R
DOI: https://doi.org/10.38193/IJRCMS.2026.8529 | 438-447 | PDF |
| 888 | A COMPARATIVE STUDY ON CUSTOMER PREFERENCE FOR ONLINE SHOPPING AND OFFLINE SHOPPING FOR ELECTRONICS
Dr. A. Vatsala and Dr. N. Anitha
DOI: https://doi.org/10.38193/IJRCMS.2026.8530 | 448-456 | PDF |
| 889 | ARTIFICIAL INTELLIGENCE IN COMMERCIAL DECISION-MAKING A CRITICAL INTEGRATIVE REVIEW AND CONTEXTUAL-FIT FRAMEWORK FOR MANUFACTURING
Kamran Pitafi
DOI: https://doi.org/10.38193/IJRCMS.2026.8531 | 457-499 | PDF |
| 890 | INVISIBLE OVERTIME AND OCCUPATIONAL HEALTH RISK AMONG WOMEN AGRICULTURAL WORKERS IN HIMACHAL PRADESH
Monika Sharma and Dr. Anil Tiwari
DOI: https://doi.org/10.38193/IJRCMS.2026.8532 | 500-512 | PDF |
| 891 | GREEN ENERGY TRANSITION TOWARDS DECARBONISED AND SUSTAINABLE UNESCO HERITAGE TOURISM
Guna Sekara Pandi P and Dr. SP. Mathiraj
DOI: https://doi.org/10.38193/IJRCMS.2026.8533 | 513-525 | PDF |
| 892 | PRAGMATIC STRATEGIES FOR MARKETING OF PORTLAND CEMENT IN INDIA
Amita Sharma and Shekhar Kumar Mishra
DOI: https://doi.org/10.38193/IJRCMS.2026.8534 | 526-539 | PDF |
| 893 | FEMALE LABOUR FORCE PARTICIPATION IN RURAL PRAYAGRAJ: EVIDENCE FROM PRIME-AGE WOMAN
Pragya Yadav and Dr. Ved Prakash Mishra
DOI: https://doi.org/10.38193/IJRCMS.2026.8535 | 540-556 | PDF |
| 894 | A STUDY ON RETIREMENT ORIENTATION AND FINANCIAL PLANNING OF FACULTY MEMBERS AT KBC NORTH MAHARASHTRA UNIVERSITY, JALGAON
Ghanshyam Jagdish Patel and Dr. Gaurav Ganesh Mahajan
DOI: https://doi.org/10.38193/IJRCMS.2026.8536 | 557-565 | PDF |
| 895 | FINTECH AND DIGITAL FINANCE: TRANSFORMING THE FUTURE OF FINANCIAL SERVICES AND ECONOMIC INNOVATION
Geeta Shivalingappagouda and Dr.B.S Hugar
DOI: https://doi.org/10.38193/IJRCMS.2026.8537 | 566-588 | PDF |
| 896 | ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT: TRANSFORMING THE WORKPLACE
Ayush Rikhari
DOI: https://doi.org/10.38193/IJRCMS.2026.8538 | 589-610 | PDF |
| 897 | HUMAN CHOICE IN THE AGE OF GENERATIVE AI: CONSUMER DECISION-MAKING IN NIGERIA
Jamila SHUARA and Akeem Adewale BAKARE
DOI: https://doi.org/10.38193/IJRCMS.2026.8539 | 611-627 | PDF |
| 898 | ONLINE SHOPPING CART ABANDONMENT: A COMPREHENSIVE REVIEW OF DETERMINANTS, CONSUMER PROCESSES AND FUTURE RESEARCH DIRECTIONS
Audhesh Kumar and Arpita Mourya
DOI: https://doi.org/10.38193/IJRCMS.2026.8540 | 628-646 | PDF |
| 899 | FROM CONVENIENCE TO CONSCIENCE: NUDGING CONSUMER BEHAVIOR TOWARD SUSTAINABLE PLASTIC PRACTICES
Dr. K. R. Sakthidevi and Ms. M. R. Merudhu Subhasini
DOI: https://doi.org/10.38193/IJRCMS.2026.8541 | 647-657 | PDF |
| 900 | THE INFLUENCE OF ADVERTISING FORMATS AND CONTENT MARKETING ON THE PURCHASE INTENTION OF LOW-SODIUM SOY SAUCE AMONG HEALTH-CONSCIOUS CONSUMERS
Ploykwan Jedeejit, Wisanu Wasanakamon and Nipada Polahan
DOI: https://doi.org/10.38193/IJRCMS.2026.8542 | 658-687 | PDF |
| 901 | WORK, FAMILY AND MENTAL WELL-BEING AMONG MIDDLE-AGED WOMEN: MULTIPLE BURDENS AND COPING STRATEGIES IN ERODE CITY – A STUDY
Dr. S. Sasikala and Dr. R. Samundeeswari
DOI: https://doi.org/10.38193/IJRCMS.2026.8543 | 688-699 | PDF |
| 902 | IMPACT OF BEHAVIOURAL BIASES ON INVESTMENT DECISION-MAKING IN THE INDIAN CAPITAL MARKET
Kaja Dharani, Kota Murali, Shaik Shareef, Papa Rao Maddala and Ranga Nagendra Babu
DOI: https://doi.org/10.38193/IJRCMS.2026.8544 | 700-708 | PDF |
| 903 | SCROLL, TRUST, BUY: DESCRIPTIVE INSIGHTS INTO SOCIAL MEDIA-DRIVEN CONSUMER BEHAVIOUR IN BELAGAVI AND OTHER TIER-2 CITIES OF KARNATAKA
Renu A Zawar
DOI: https://doi.org/10.38193/IJRCMS.2026.8545 | 709-725 | PDF |
| 904 | THRIVING OR SURVIVING? AI-INDUCED STRESS AND EMPLOYEE WELLBEING IN THE DIGITAL WORKPLACE — A PILOT STUDY
Anna Anit P V and Dr. Asha A G
DOI: https://doi.org/10.38193/IJRCMS.2026.8546 | 726-739 | PDF |
| 905 | DRIVERS AND BARRIERS OF WORK PERFORMANCE OF GIG WORKERS: A SYSTEMATIC LITERATURE REVIEW
Deepthy K
DOI: https://doi.org/10.38193/IJRCMS.2026.8547 | 740-752 | PDF |
| 906 | ONLINE RECRUITMENT ADOPTION AMONG MSMES: POST-PANDEMIC HIRING BEHAVIOUR AND PROCESS CHANGE
Noushad K.P, Dr. Prameela O and Pranav Muraleedhar
DOI: https://doi.org/10.38193/IJRCMS.2026.8548 | 753-768 | PDF |
| 907 | FINANCIAL IMPACT OF THE GRUHA JYOTHI ELECTRICITY SUBSIDY ON DOMESTIC CONSUMERS: EVIDENCE FROM MESCOM, MANGALURU, KARNATAKA
Mrs. Pavithra Jain and Mrs. Princy P F
DOI: https://doi.org/10.38193/IJRCMS.2026.8549 | 769-786 | PDF |
| 908 | NATURE-RELATED FINANCIAL DISCLOSURES AND GREEN ACCOUNTING: EMERGING PRACTICES AND CHALLENGES IN INDIA
Dr. V. Mohan Nayak
DOI: https://doi.org/10.38193/IJRCMS.2026.8550 | 787-797 | PDF |
| 909 | PATHWAYS TO EMPOWERMENT: A COMPARATIVE ANALYSIS OF SELF-HELP GROUPS AND LAKSHMIR BHANDAR SCHEME IN HOOGLY DISTRICT, WEST BENGAL
Dr. Siddhartha Chatterjee and Dr. Yuhlung Cheithou Charles
DOI: https://doi.org/10.38193/IJRCMS.2026.8551 | 798-830 | PDF |
| 910 | SCROLL, TRUST, BUY: ROLE OF INFLUENCER MARKETING IN BUYING DECISIONS OF YOUNG ADULTS
Aadhyaa Wadhwa, Udita Pandit, Dhanveer Shah and Saransh Kanodia
DOI: https://doi.org/10.38193/IJRCMS.2026.8552 | 831-848 | PDF |
| 911 | WOMEN ENTREPRENEURS MASTERING DIGITAL MARKETING FOR CHINNALAPATTI SUNGUDI SAREES: A CONCEPTUAL STUDY OF STRATEGIES, CAPABILITIES AND OUTCOMES
Dr. G. Kanagavalli and Narmadha M
DOI: https://doi.org/10.38193/IJRCMS.2026.8553 | 849-866 | PDF |
| 912 | CORPORATE SOCIAL RESPONSIBILITY PRACTICES AT IOCL AND HPCL
Dr. Raghavendra N.R.
DOI: https://doi.org/10.38193/IJRCMS.2026.8554 | 867-880 | PDF |
| 913 | IMPACT OF AI-POWERED PERSONALIZATION ON CONSUMER ENGAGEMENT IN LUXURY COSMETICS E-TAILING
B. Nila and Dr. S. Sudhamathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8555 | 881-990 | PDF |
| 914 | EFFECT OF MARKET IMPERFECTIONS ON COCONUT PRODUCTION IN SOUTH INDIA: AN ANALYSIS
Suresh HN and Dr. M. Devaki
DOI: https://doi.org/10.38193/IJRCMS.2026.8556 | 991-999 | PDF |
| 915 | HEALTH-CONSCIOUS CONSUMERISM AMONG CORPORATE EMPLOYEES: A STUDY ON THE RISE OF ORGANIC AND FUNCTIONAL FOODS
Santosh Chavan and Dr. S.B. Akash
DOI: https://doi.org/10.38193/IJRCMS.2026.8557 | 1000-1021 | PDF |
| 916 | AN ANALYTICAL STUDY ON FINANCIAL LITERACY AND FINANCIAL BEHAVIOUR OF GEN Z IN KOLAR DISTRICT
Dr. Ganesha K. R.
DOI: https://doi.org/10.38193/IJRCMS.2026.8558 | 1022-1029 | PDF |
| 917 | COMMUNICATION STRATEGIES OF EARLY-STAGE IT STARTUPS IN ENGAGEMENT WITH INVESTOR AUDIENCES
Alina Shkirman
DOI: https://doi.org/10.38193/IJRCMS.2026.8559 | 1030-1042 | PDF |
| 918 | SOCIO-ECONOMIC DRIVERS OF LABOUR MIGRATION AND POST-MIGRATION EXPENDITURE AMONG MIGRANT LABOURERS IN DELHI/NCR
Shivani Lohia and Dr. Anil Tiwari
DOI: https://doi.org/10.38193/IJRCMS.2026.8560 | 1043-1051 | PDF |
| 919 | PHILOSOPHICAL EVOLUTION OF BRANDS AND ITS EFFECTS ON CONSUMERS OF RURAL INDIA
Dr. Kirit Chavda
DOI: https://doi.org/10.38193/IJRCMS.2026.8561 | 1052-1063 | PDF |
| 920 | UNDERSTANDING THE DIGITAL DIVIDE: A STUDY ON CAUSES, CONSEQUENCES AND INITIATIVES
Dr. Meenakshi
DOI: https://doi.org/10.38193/IJRCMS.2026.8562 | 1064-1069 | PDF |
| 921 | AI AD-TRANSPARENCY AND MANIPULATIVE PERSONALIZATION IN E-COMMERCE RECOMMENDER SYSTEMS: A CONCEPTUAL FRAMEWORK
Ms. Manilakshmi. S and Dr. C. Vethirajan
DOI: https://doi.org/10.38193/IJRCMS.2026.8563 | 1070-1079 | PDF |
| 922 | BEHAVIOURAL STATE CAPACITY, TECHNOLOGY, AND COLLECTIVE MOBILISATION: EVIDENCE FROM MAHAKUMBH 2025
Dr. Garima Maurya
DOI: https://doi.org/10.38193/IJRCMS.2026.8564 | 1080-1104 | PDF |
| 923 | GREEN FINANCE AND SUSTAINABLE ECONOMIC GROWTH: AN EMPIRICAL STUDY
Dr. K. Malarvizhi and Dr. S. Hepsiba Flosel
DOI: https://doi.org/10.38193/IJRCMS.2026.8565 | 1105-1113 | PDF |
