| 798 | WORKPLACE DIVERSITY AS AN IMPETUS OF SUCCESS IN HEALTHCARE ORGANIZATIONS: A CONCEPTUAL STUDY
Diprisha. K and Dr. S. Chandramohan
DOI: https://doi.org/10.38193/IJRCMS.2026.8401 | 01-12 | PDF |
| 799 | CHARGING STATION ACCESSIBILITY AS A CRITICAL DETERMINANT OF ELECTRIC VEHICLE ADOPTION: EVIDENCE FROM EV USERS
Mr. S. Sabarish and Dr. S. Chandramohan
DOI: https://doi.org/10.38193/IJRCMS.2026.8402 | 13-20 | PDF |
| 800 | UPI REVOLUTION IN INDIA: EXAMINING THE GROWTH AND TRANSFORMATION OF THE DIGITAL PAYMENT ECOSYSTEM
Nagesh Mandavi, Dr H.S. Bhatia and Dr O.P. Gupta
DOI: https://doi.org/10.38193/IJRCMS.2026.8403 | 21-33 | PDF |
| 801 | CHALLENGES AND OPPORTUNITIES FOR LGBTQ+ WORKPLACE INCLUSION IN SRI LANKA: A CONCEPTUAL PERSPECTIVE
Meditha D. Karunatillaka
DOI: https://doi.org/10.38193/IJRCMS.2026.8404 | 34-53 | PDF |
| 802 | COGNITIVE BIASES AND TRADING BEHAVIOUR IN APP – BASED PLATFORMS: A LITERATURE REVIEW
Deepthi K and Dr. Monica S
DOI: https://doi.org/10.38193/IJRCMS.2026.8405 | 54-65 | PDF |
| 803 | RESILIENT DIGITAL PUBLIC INFRASTRUCTURE IN INDIA: THE TRANSFORMATIVE POTENTIAL OF AI AND BLOCKCHAIN
CMA (Dr.) Shilpi Gupta
DOI: https://doi.org/10.38193/IJRCMS.2026.8406 | 66-78 | PDF |
| 804 | ETHICS IN ACCOUNTING: AN ANALYSIS OF THE INDIAN REGULATORY FRAMEWORK IN THE CONTEXT OF GLOBAL STANDARDS
Nagaraj Inamadar
DOI: https://doi.org/10.38193/IJRCMS.2026.8407 | 79-87 | PDF |
| 805 | SOCIAL COMMERCE EVOLUTION: THE ROLE OF INFLUENCER TRUST IN SHAPING ONLINE BUYING DECISIONS
Dr. Karthik P
DOI: https://doi.org/10.38193/IJRCMS.2026.8408 | 88-98 | PDF |
| 806 | INFLUENCE OF FINTECH PLATFORMS AND BLOCKCHAIN TECHNOLOGY ON MUTUAL FUND INVESTMENT DECISIONS AMONG WORKING PROFESSIONALS: AN EMPIRICAL STUDY
A. Devi Bharathi and Dr. S. Sudhamathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8409 | 99-111 | PDF |
| 807 | PERCEPTION OF WOMEN SCHOLARS IN ACQUIRING RIGHT EMPLOYABILITY SKILLS
Mr. E. Vivek and Dr. S. Chandramohan
DOI: https://doi.org/10.38193/IJRCMS.2026.8410 | 112-120 | PDF |
| 808 | SOCIAL COMMERCE AS A CATALYST FOR BRAND GROWTH: BEHAVIOURAL INSIGHTS AND TRUST DYNAMICS AMONG GENERATION Z DIGITAL CONSUMERS
Dr. K. Visvanathan, Dr. S. Maheskumar, Dr. K. Ramesh and Dr. S. Ramji
DOI: https://doi.org/10.38193/IJRCMS.2026.8411 | 121-133 | PDF |
| 809 | CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN COMMERCIAL BANKS IN KERALA: A CUSTOMER PERSPECTIVE
Dr. Rameena K A
DOI: https://doi.org/10.38193/IJRCMS.2026.8412 | 134-147 | PDF |
| 810 | FROM SCROLL TO SALE: A HUMAN-CENTERED STUDY OF SOCIAL MEDIA INFLUENCE IN ONLINE MARKETING
Mrs. R. Bharatharathna and Dr. S. Latha
DOI: https://doi.org/10.38193/IJRCMS.2026.8413 | 148-154
| PDF |
| 811 | FROM DAWN TO DINE: CONCEPTUALISING THE IMMERSIVE GASTRONOMY TRAIL AS A NOVEL TOURISM PRODUCT—EVIDENCE FROM MADURAI, INDIA
Guna Sekara Pandi P and Dr. SP. Mathiraj
DOI: https://doi.org/10.38193/IJRCMS.2026.8414 | 155-169 | PDF |
| 812 | DETERMINANTS OF WOMEN FARMERS’ ATTITUDE AND ADOPTION INTENTION TOWARDS AGRI-FINTECH SERVICES: AN EXTENDED TAM STUDY FROM RURAL HARYANA, INDIA
Urvashi Tanwar
DOI: https://doi.org/10.38193/IJRCMS.2026.8415 | 170-197 | PDF |
| 813 | EMPLOYEE MOTIVATION AND ORGANIZATIONAL PRODUCTIVITY IN PRIVATE BANKING: A THEORETICAL FRAMEWORK AND CONCEPTUAL SYNTHESIS
Dr. Capt. M. C. Shivakumar
DOI: https://doi.org/10.38193/IJRCMS.2026.8416 | 198-207 | PDF |
| 814 | GREEN BUYING BEHAVIOUR: CONSUMER PREFERENCE AND SATISFACTION TOWARDS ORGANIC FOOD PRODUCTS IN ERODE DISTRICT-TN
Dr. A. AMUDHA
DOI: https://doi.org/10.38193/IJRCMS.2026.8417 | 208-215
| PDF |
| 815 | PERCEPTION AND AWARENESS OF CORPORATE SOCIAL RESPONSIBILITY INITIATIVES AMONG BENEFICIARIES: A CASE STUDY OF SECL BILASPUR REGION
Hemkiran Sahu and Dr. Kumar Aditya
DOI: https://doi.org/10.38193/IJRCMS.2026.8418 | 216-230 | PDF |
| 816 | A STUDY ON THE SUPPLY CHAIN OF YUNNAN’S TRADITIONAL CHINESE MEDICINAL MATERIALS FROM THE PERSPECTIVE OF THE SCENT ECONOMY
Biying Zhang
DOI: https://doi.org/10.38193/IJRCMS.2026.8419 | 231-238 | PDF |
| 817 | FINANCIAL LITERACY AND INVESTMENT BEHAVIOUR: EVIDENCE FROM VARANASI DISTRICT
Rajat Kumar Singh, Niraj Pandey and Dr. Vikas Kumar
DOI: https://doi.org/10.38193/IJRCMS.2026.8420 | 239-260 | PDF |
| 818 | CORPORATE SOCIAL RESPONSIBILITY- DUTY TOWARD SOCIETY
Rohit Boora
DOI: https://doi.org/10.38193/IJRCMS.2026.8421 | 261-268 | PDF |
| 819 | TAKEOVER- FAST MODE OF ACQUISITION
Rohit Boora
DOI: https://doi.org/10.38193/IJRCMS.2026.8422 | 269-277 | PDF |
| 820 | FINANCIAL DETERMINANTS OF AGGRESSIVE ACCOUNTING PRACTICES: EVIDENCE FROM FIRMS LISTED ON THE NAIROBI SECURITIES EXCHANGE, KENYA
Timothy Kalume Kahindi, Dr. Isaac Otiende Ojung’a, Prof. Wahida Mahmud Bana and Dr. Gladys Micere Wamiori
DOI: https://doi.org/10.38193/IJRCMS.2026.8423 | 278-303 | PDF |
| 821 | STRATEGIC PERFORMANCE MEASUREMENT IN INDIAN PRIVATE SECTOR BANKS USING THE BALANCED SCORECARD: A CONCEPTUAL FRAMEWORK FOR SUSTAINABLE BANKING EXCELLENCE
Harwinder Kaur
DOI: https://doi.org/10.38193/IJRCMS.2026.8424 | 304-321 | PDF |
| 822 | ROADWORK VS. REAL LIFE: THE HUMAN AND ECONOMIC IMPACT OF WIDENING KERALA’S NH-66
A. S Priyanka and Neelima Anilkumar
DOI: https://doi.org/10.38193/IJRCMS.2026.8425 | 322-332 | PDF |
| 823 | FINANCIAL LITERACY AND FINANCIAL INCLUSION AMONG TRIBAL COMMUNITIES IN KERALA: A STUDY ON THE LEVEL, DETERMINANTS AND INTER-RELATIONSHIP
Bineesh Kumar. M and Dr. G. Parimalarani
DOI: https://doi.org/10.38193/IJRCMS.2026.8426 | 333-345 | PDF |
| 824 | LEADING CHANGE IN THE AGE OF INTELLIGENT MACHINES: A CONCEPTUAL FRAMEWORK FOR HUMAN-CENTERED AI IMPLEMENTATION
M. Farina Begam and Dr. S. Sudhamathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8427 | 346-352 | PDF |
| 825 | RETOOLING INITIATIVES ON THE PERFORMANCE OF CURRICULUM SUPPORT OFFICERS IN THE WESTERN REGION OF KENYA
Dr. Sirai Chebet Sylvia and Dr. Martin Richard Wamalwa
DOI: https://doi.org/10.38193/IJRCMS.2026.8428 | 353-368 | PDF |
| 826 | RETHINKING EMPLOYEE WELL-BEING IN THE DIGITAL BANKING ERA: A CONCEPTUAL ANALYSIS OF DIGITAL TRANSFORMATION AND QUALITY OF WORK LIFE
K. Ganesh and Dr. S. Sudhamathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8429 | 369-376 | PDF |
| 827 | INFLUENCE OF CULTURE ALIGNMENT ON ORGANIZATION PERFORMANCE OF PUBLIC HEALTH FACILITIES IN BUSIA COUNTY, KENYA
Dr. Sirai Chebet Sylvia and Dr. Yona Samo
DOI: https://doi.org/10.38193/IJRCMS.2026.8430 | 377-397 | PDF |
| 828 | BANKING INNOVATION AND SATISFACTION OF CUSTOMERS: THE CASE OF COMMERCIAL BANKS IN CAMEROON
Forbeneh Agha Jude
DOI: https://doi.org/10.38193/IJRCMS.2026.8431 | 398-431 | PDF |
| 829 | GOODS AND SERVICES TAX – DIGITAL COMPLIANCE & ALIGNMENT WITH EASE OF DOING BUSINESS
Rohit Boora
DOI: https://doi.org/10.38193/IJRCMS.2026.8432 | 432-437 | PDF |
| 830 | EMPOWERING WOMEN ENTREPRENEURS FOR SUSTAINABLE TRANSFORMATION IN THE FOOD PROCESSING INDUSTRY
Ms. A. Parimala Devi and Dr. S. Sudhamathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8433 | 438-458 | PDF |
| 831 | EVOLUTION OF THE ACCOUNTANT’S PROFESSIONAL JUDGMENT IN THE ENVIRONMENT OF INTELLIGENT FINANCIAL SYSTEMS
Disha Patel
DOI: https://doi.org/10.38193/IJRCMS.2026.8434 | 459-471 | PDF |
| 832 | EVALUATING CAREER PATHS AND EDUCATIONAL OUTCOMES: A TRACER STUDY OF ACCOUNTANCY GRADUATES AT THE UNIVERSITY OF CEBU – LAPULAPU AND MANDAUE S.Y. 2019-2024
Exequiel C. Cruspero, JR. and Kingie G. Micabalo
DOI: https://doi.org/10.38193/IJRCMS.2026.8435 | 472-495 | PDF |
| 833 | THE EFFECTS OF FIRM SIZE, CAPITAL STRUCTURE, AND EARNINGS QUALITY ON FIRM VALUE, WITH TAX PLANNING AS A MODERATOR, IN SOUTHEAST ASIA
Sihar Tambun, Kiko Armenita Julito, Siti Nurjamilah and Benediktus Rivaldo Manbait
DOI: https://doi.org/10.38193/IJRCMS.2026.8436 | 496-516 | PDF |
