Recent Rapid Globalization paved way for usage of Chatbots and Avatars in many company’s website and yet there are no guidelines or handbooks that will help website developers. The main aim of this research is to explain how airlines industry utilizes avatar and why it is being used. Top 100 airlines were selected based on the ranking from Skytrax website. The presence of avatars has been identified as sample by visiting every website individually. Coders need a predefined guidebook named as code book so that they can code every 12 variables with the specific level of levels varying from 1 to 4 and a Chi-squared analysis has also been done to validate the hypotheses. This study provides implications for both theoretical and for Managers to utilize avatar better and to use avatars in a cost-effective way.