| 663 | IMPACT OF ERGONOMIC RISK FACTORS ON EMPLOYEE PERFORMANCE IN THE IT INDUSTRY
ANGEL.S and Dr. K. GANESAMURTHY
DOI: https://doi.org/10.38193/IJRCMS.2026.8201 | 01-11 | PDF |
| 664 | AI-BASED CREDIT SCORING AND FINANCIAL ACCESS FOR MSMES: EVIDENCE FROM SECONDARY DATA
Dr. Subramanya S.V. and Dr. Anil N.
DOI: https://doi.org/10.38193/IJRCMS.2026.8202 | 12-17 | PDF |
| 665 | EVALUATION OF THE IMPACT OF BUSINESS ANALYTICS AMONG THE IOT SENSOR DEVICES START-UPS IN KERALA- A STUDY
Ms. Sonia Merin Jose and Dr. R. ilavenil
DOI: https://doi.org/10.38193/IJRCMS.2026.8203 | 18-29 | PDF |
| 666 | LEVERAGING BUSINESS ANALYTICS FOR START-UP SUCCESS: EVALUATING ITS IMPACT ON ENTREPRENEURIAL GROWTH IN KERALA
Ms. Sonia Merin Jose and Dr. R. ilavenil
DOI: https://doi.org/10.38193/IJRCMS.2026.8204 | 30-41 | PDF |
| 667 | DO OWNERSHIP STRUCTURES MATTER? GROWTH AND COMMITMENT IN PRIORITY SECTOR LENDING
S. Gopinathan and Dr. B. Sudha
DOI: https://doi.org/10.38193/IJRCMS.2026.8205 | 42-52 | PDF |
| 668 | ASSESSING ORGANIZATIONAL AGILITY AMONG INFORMATION TECHNOLOGY PROFESSIONALS IN INDIA
R.K. Ramachandran and Dr. M. Senthil
DOI: https://doi.org/10.38193/IJRCMS.2026.8206 | 53-64 | PDF |
| 669 | UNVEILING 5G’S TRANSFORMATIVE EDGE IN E-COMMERCE: INTERACTIVITY, PERSONALIZATION, AND PARADOXES IN VIETNAM’S DIGITAL SURGE
TRAN Hoai Nam and NGUYEN Minh Duc
DOI: https://doi.org/10.38193/IJRCMS.2026.8207 | 65-74 | PDF |
| 670 | CONCEPTUAL FRAMEWORK ON INNOVATIVE HR PRACTICES IN IT COMPANIES”: A CASE STUDY
Dr. Yasmeen Banu and Mr. Habeeb Uddin Ahmed
DOI: https://doi.org/10.38193/IJRCMS.2026.8208 | 75-83 | PDF |
| 671 | INTEGRATION OF ADVANCED TECHNOLOGIES FOR SUSTAINABLE AND SMART PORT MANAGEMENT: INSIGHTS FROM THE CHENNAI PORT CASE STUDY
Dr. S. SENTHILKUMAR and Dr. P. GURUSAMY
DOI: https://doi.org/10.38193/IJRCMS.2026.8209 | 84-101 | PDF |
| 672 | A STUDY ON JOB STRESS AMONG ASHA WORKERS WITH SPECIAL REFERENCE TO KERALA
Dr. BHUPESH T K
DOI: https://doi.org/10.38193/IJRCMS.2026.8210 | 102-119 | PDF |
| 673 | EXPLORING FACTORS INFLUENCING TEACHERS’ JOB SATISFACTION: EVIDENCE FROM THE ICR REGION OF ARUNACHAL PRADESH
Ms. Techi Jeena and Dr. Philip Mody
DOI: https://doi.org/10.38193/IJRCMS.2026.8211 | 120-135 | PDF |
| 674 | CASHLESS PAYMENT BEHAVIOUR AMONG BOTTOM-OF-THE-PYRAMID (BOP) CONSUMERS IN INDIA
Nandhini S P and Dr. Manjula Nagarajan
DOI: https://doi.org/10.38193/IJRCMS.2026.8212 | 136-150 | PDF |
| 675 | MODERN TRENDS IN THE DEVELOPMENT OF ENTERPRISE APPLICATION ARCHITECTURE FOR DISTRIBUTED TEAMS
Kasyapp Ivaaturi
DOI: https://doi.org/10.38193/IJRCMS.2026.8213 | 151-165 | PDF |
| 676 | PROGRESS OF FINANCIAL INCLUSION IN INDIA’S ASPIRATIONAL DISTRICTS: A ZONE-WISE EVALUATION (2018-2025)
Ms. S. HARITHAA and Dr. K. ALAMELU
DOI: https://doi.org/10.38193/IJRCMS.2026.8214 | 166-184 | PDF |
| 677 | FOSTERING EMPLOYEES’ ENVIRONMENTAL COMMITMENT THROUGH GREEN HUMAN RESOURCE MANAGEMENT PRACTICES
Mrs. G. Shobana and Dr. M. Ayisha Millath
DOI: https://doi.org/10.38193/IJRCMS.2026.8215 | 185-200 | PDF |
| 678 | EXIM BANK OF INDIA’S CONTRIBUTION TO EXPORT FINANCE: A PERFORMANCE ASSESSMENT
Shanmugavalli R and Dr. Alamelumangai R
DOI: https://doi.org/10.38193/IJRCMS.2026.8216 | 201-231 | PDF |
| 679 | CONSUMER BEHAVIOR OF GENERATION X AND Y INDIVIDUALS RESIDING IN LAMPHUN PROVINCE WHO PURCHASE BRANDED HANDBAGS AT SHOPS IN CHIANG MAI PROVINCE
Ploykwan Jedeejit, Manan Wivattanasak and Petcharaporn Wongluang
DOI: https://doi.org/10.38193/IJRCMS.2026.8217 | 232-248 | PDF |
| 680 | INTEGRATING ENVIRONMENT INTO ECONOMICS: A REVIEW OF GREEN ACCOUNTING PRACTICES IN INDIA
Mr. Akhil Majhi
DOI: https://doi.org/10.38193/IJRCMS.2026.8218 | 249-257 | PDF |
| 681 | THE INFLUENCE OF INFLUENCERS AND OPINION LEADERS ON SALES: FUNNEL TRANSFORMATION AND INCREASED BUSINESS ROI THROUGH BLOGGER ADVERTISING
Iaroslav Vitushkin
DOI: https://doi.org/10.38193/IJRCMS.2026.8219 | 258-273 | PDF |
| 682 | ECONOMIC FEASIBILITY OF CALCINED KAOLIN USE IN THE PRODUCTION OF SPECIALIZED RUBBER TECHNICAL PRODUCTS
Oleksandr Lobach
DOI: https://doi.org/10.38193/IJRCMS.2026.8220 | 274-283 | PDF |
| 683 | MANAGEMENT OF CROSS-FUNCTIONAL IT PROJECTS IN THE IMPLEMENTATION OF IOT SOLUTIONS IN THE FINANCIAL SECTOR
Aditya Agarwal
DOI: https://doi.org/10.38193/IJRCMS.2026.8221 | 284-295 | PDF |
| 684 | AI-DRIVEN HR PRACTICES IN DELHI NCR TOURISM: A CONCEPTUAL FRAMEWORK FOR TALENT ACQUISITION AND RETENTION
Himanshi Balyan and Vikram Tihal
DOI: https://doi.org/10.38193/IJRCMS.2026.8222 | 296-308 | PDF |
| 685 | DIGITAL COMMERCE ADOPTION AND MSME PERFORMANCE: EVIDENCE FROM EMERGING REGIONAL MARKETS UNDER THE ONDC ECOSYSTEM
Rajani Kumari and Bimal Kumar Mishra
DOI: https://doi.org/10.38193/IJRCMS.2026.8223 | 309-321 | PDF |
| 686 | LISTING DAY PERFORMANCE AND SECTORAL TRENDS OF MAINBOARD AND SME INITIAL PUBLIC OFFERINGS IN INDIA
Soumali Bose and Dr. Soubarna Pal
DOI: https://doi.org/10.38193/IJRCMS.2026.8224 | 322-345 | PDF |
| 687 | IMPACT OF CAREER GUIDANCE IN INDIAN HIGHER EDUCATION: A CASE STUDY UNDER NEP 2020
Dr. Nusrat Z Hirani
DOI: https://doi.org/10.38193/IJRCMS.2026.8225 | 346-360 | PDF |
| 688 | COMPARATIVE PERFORMANCE ANALYSIS OF NIFTY 50 EXCHANGE TRADED FUNDS (ETFS) AND THE BENCHMARK INDEX: A STUDY OF VOLATILITY AND RECOVERY (2020-2025)
Surendra J. and Dr. Sandhya B.S
DOI: https://doi.org/10.38193/IJRCMS.2026.8226 | 361-371 | PDF |
| 689 | ASSESSING THE IMPACT OF SOCIAL MEDIA ‘DE-INFLUENCING’ ON REVERSE LOGISTICS COSTS IN E-COMMERCE
Khushi Amit Mandot and Divyam Shrenik Kotecha
DOI: https://doi.org/10.38193/IJRCMS.2026.8227 | 372-380 | PDF |
| 690 | STRENGTHENING ECOLOGICAL SUSTAINABILITY IN NUTRI-CEREAL FOOD PRODUCTS FOR FUTURE FOOD SECURITY
A. ANISHA and Dr. K. CHANDRASEKAR
DOI: https://doi.org/10.38193/IJRCMS.2026.8228 | 381-390 | PDF |
| 691 | PARTICIPATION TREND OF TRIBAL WOMEN IN COMMERCIAL ACTIVITIES IN RANGAPARA REGION OF SONITPUR DISTRICT, ASSAM: A SOCIO-ECONOMIC ASSESSMENT
Mamata Borthakur
DOI: https://doi.org/10.38193/IJRCMS.2026.8229 | 391-399 | PDF |
| 692 | GROWTH TREND OF COMMERCIAL AGRICULTURAL ACTIVITIES IN SONITPUR DISTRICT, ASSAM
Mamata Borthakur
DOI: https://doi.org/10.38193/IJRCMS.2026.8230 | 400-408 | PDF |
| 693 | DIGITAL–GREEN TRANSFORMATION IN MANUFACTURING MSMES IN TAMIL NADU: IMPLICATIONS FOR SUSTAINABLE PERFORMANCE
Praveen Kumar S, Sathya Priya N and Rajan Chinna P
DOI: https://doi.org/10.38193/IJRCMS.2026.8231 | 409-435 | PDF |
| 694 | ROLE OF SERVANT LEADERSHIP IN REDUCING EMPLOYEE TURNOVER INTENTIONS IN A BLENDED WORKPLACE ENVIRONMENT
T. UYYAVANTHAL and Dr. M. AYISHA MILLATH
DOI: https://doi.org/10.38193/IJRCMS.2026.8232 | 436-442 | PDF |
| 695 | TRENDS AND EVOLUTION OF BRAND AWARENESS AND CUSTOMER SATISFACTION RESEARCH IN ONLINE MARKETING: A BIBLIOMETRIC STUDY
Sandyarani K. S. and Dr. Venkatesan G. A.
DOI: https://doi.org/10.38193/IJRCMS.2026.8233 | 443-464 | PDF |
| 696 | MANAGING STRUCTURAL RISKS OF AI INTEGRATION: FROM DRUG DISCOVERY TO MARKET ACCESS
Nataliia Koval
DOI: https://doi.org/10.38193/IJRCMS.2026.8234 | 465-476 | PDF |
| 697 | DESIGN OF MULTIMODAL INTERACTION-DRIVEN RAIL TRANSIT TRAINING SYSTEM: THEORETICAL FRAMEWORK AND APPLICATION RESEARCH
Jiaxin Li, Jiaqi Lu, Qingzhuo Wang, Xiaomeng Jiang and Kehui Duo
DOI: https://doi.org/10.38193/IJRCMS.2026.8235 | 477-486 | PDF |
| 698 | DIGITAL CAPACITY OF STUDENTS OF THE SCHOOL OF ECONOMICS, VINH UNIVERSITY: CURRENT SITUATION AND SOLUTIONS
Hoang Nguyen Tram Chi*, Nguyen Cong Luu, Hoang Thi Quynh Chi, Nguyen Thi Trieu Vi and Tran Thi Phuong Nhung
DOI: https://doi.org/10.38193/IJRCMS.2026.8236 | 487-494 | PDF |
| 699 | STRATEGIC APPROACHES TO SERVICE MARKETING AND RELATIONSHIP MANAGEMENT FOR SUSTAINING LONG-TERM CUSTOMER ENGAGEMENT
Dr. M.N. Prakasha
DOI: https://doi.org/10.38193/IJRCMS.2026.8237 | 495-503 | PDF |
| 700 | SOCIO ECONOMIC CONDITIONS, WORK PATTERN AND SATISFACTION AMONG GIG WORKERS IN KANNUR DISTRICT OF KERALAM, INDIA
Dr. N. Sindhu, Nandana V Nambiar, Fathimathul Sana V. K and Dr. N. Karunakaran
DOI: https://doi.org/10.38193/IJRCMS.2026.8238 | 504-525 | PDF |
| 701 | IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES AND KNOWLEDGE CONVERSION ON ORGANIZATIONAL OUTCOMES: A STUDY ON IT EMPLOYEES WITH MEDIATING AND MODERATING EFFECTS
Parvathi Chandrasekaran and Arul Ramanatha Pillai
DOI: https://doi.org/10.38193/IJRCMS.2026.8239 | 526-538 | PDF |
| 702 | BEYOND THE CLOCK: A STUDY OF EMPLOYEE WELL-BEING
Dr. K. KASIVISWANATHAN and Dr. K. BANUPRIYA
DOI: https://doi.org/10.38193/IJRCMS.2026.8240 | 539-545 | PDF |
| 703 | SUSTAINABLE PROSPECTS AND GREEN MARKETING STRATEGIES: NAVIGATING ENVIRONMENTAL ECONOMICS, LEGISLATIVE INTENT, AND MARKET COMPATIBILITY
T. Justin and Amutha
DOI: https://doi.org/10.38193/IJRCMS.2026.8241 | 546-564 | PDF |
| 704 | INSURING INDIA’S FUTURE: THE MACROECONOMIC ROLE OF THE GENERAL INSURANCE INDUSTRY
Dr. S. Sundararajan and Dr. S. Rajamohan
DOI: https://doi.org/10.38193/IJRCMS.2026.8242 | 565-581 | PDF |
| 705 | MULTI- LAYERED VALUE CO-CREATION CREATION PRINCIPAL (MLVC)- A NEW THEORETICAL FRAMEWORK FOR COMMERCE IN THE DIGITAL AGE
Dr Meenu Bhati
DOI: https://doi.org/10.38193/IJRCMS.2026.8243 | 582-594 | PDF |
| 706 | A STUDY ON COPING STRATEGIES OF STRESS MANAGEMENT AMONG TEACHING FACULTIES OF HIGHER EDUCATION/UNIVERSITIES
Sakshi Mathur and Shurti Jain
DOI: https://doi.org/10.38193/IJRCMS.2026.8244 | 595-610 | PDF |
| 707 | A STUDY OF EFFECTIVENESS BETWEEN THE HIGHER EDUCATION’S SOCIAL RESPONSIBILITY PRACTICES EFFECTIVENESS
Maria M and Dr. M Aakina Barveen
DOI: https://doi.org/10.38193/IJRCMS.2026.8245 | 611-626
| PDF |
| 708 | THE TRUST–VOLATILITY PARADOX IN CRYPTOCURRENCY INVESTMENT: THE MEDIATING ROLE OF PERCEIVED RISK AND THE MODERATING INFLUENCE OF INVESTOR TRUST
Mr. Akash Shashikant Jain
DOI: https://doi.org/10.38193/IJRCMS.2026.8246 | 627-676 | PDF |
| 709 | AN EMPIRICAL STUDY IN TAMIL NADU’S TIRUPUR DISTRICT ON FINANCIAL INCLUSION VIA POST OFFICE SAVINGS PLANS AND THEIR EFFICIENCY IN ENCOURAGING HOUSEHOLD SAVINGS
RAMATHAL P and Dr. R. RAJASEKARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8247 | 677-686 | PDF |
| 710 | ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING APPLICATIONS IN FINANCIAL RISK ASSESSMENT AND INVESTMENT DECISION-MAKING
Dr. N. Thangaraj
DOI:https://doi.org/10.38193/IJRCMS.2026.8248 | 687-693 | PDF |
| 711 | THE INFLUENCE OF ONLINE REVIEWS ON CONSUMER PURCHASE DECISIONS IN E-COMMERCE PLATFORMS: A STUDY OF BANGALORE AND KOLAR REGIONS
Dr. Subramanya S.V. and Dr. Anil N
DOI: https://doi.org/10.38193/IJRCMS.2026.8249 | 694-699 | PDF |
| 712 | STUDY ON HOW FOOD DELIVERY APPS USE DARK NUDGES TO CREATE FAKE HUNGER WITH SPECIAL REFERENCE TO COIMBATORE CITY
Mrs. SRI KEERTHANA J
DOI: https://doi.org/10.38193/IJRCMS.2026.8250 | 700-707 | PDF |
| 713 | IMPACT OF LEISURE SATISFACTION ON WORK ENGAGEMENT AND WORK–FAMILY ENRICHMENT AMONG CORPORATE EMPLOYEES
Nagavigneswaran M, and Raghavi, I. S
DOI: https://doi.org/10.38193/IJRCMS.2026.8251 | 708-715 | PDF |
| 714 | CART ABANDONMENT IN SELECTED ECOMMERCE APPLICATIONS WITH REFERENCE TO COIMBATORE CITY
Mrs. G. Indhumathi, Dharun Gandhi G, Gayathri S P, Jerome Prince S J, Praveen P, Vandhana S and Vishal E
DOI: https://doi.org/10.38193/IJRCMS.2026.8252 | 716-726 | PDF |
| 715 | IMPACT OF DATING APPLICATIONS ON CULTURAL VALUES AND SOCIAL NORMS AMONG COLLEGE STUDENTS
Dr. S. Tamilmani, Abinaya M, Lakshitha M, Nandhana K P, Padhmasree N, Pranav D, Ragasri S S, Siva Sanjay Arun
DOI: https://doi.org/10.38193/IJRCMS.2026.8253 | 727-740 | PDF |
| 716 | A COMPARATIVE ANALYSIS OF FINANCIAL PERFORMANCE, STRATEGIC POSITIONING, AND MARKET SHARE OF ULTRATECH CEMENT AND BIRLA CORPORATION (2020–2025)
Amita Sharma and Shekhar Kumar Mishra
DOI: https://doi.org/10.38193/IJRCMS.2026.8254 | 741-756 | PDF |
| 717 | A STUDY ON ADOPTION AND CHALLENGES OF SOLAR PUMPS IN AGRICULTURAL FARMING WITH RESPECT TO COIMBATORE DISTRICT
Dinesh Kumar R, Gopi Sankar J, Mary Cathrine P, Nivedha V, Shri Sidhya S S and Vaishnov T A, Mr. Kamala Kannan S,
DOI: https://doi.org/10.38193/IJRCMS.2026.8255 | 757-768 | PDF |
| 718 | EMOTIONAL BRANDING VS. RATIONAL BRANDING: WHAT WORKS BETTER FOR GEN Z IN ORGANIC SKINCARE
Dr S Saikrishnan, Dhiya Shaji, Kiruthanya V S, Nagavarshini L, Paul Moses R, Rinishagowri, Sri Hari Prasath S, Vinothini R D
DOI: https://doi.org/10.38193/IJRCMS.2026.8256 | 769-779 | PDF |
| 719 | EMPLOYEE SATISFACTION AND WORK–LIFE BALANCE: A DESCRIPTIVE STUDY ON EMPLOYEE PERCEPTIONS IN ORGANIZATIONAL SETTINGS
Dhrusti K M, Akash Shetty, Akash Rai, Ashwith K G, Radhakrishna Gowda V and Abhishek Suvarna
DOI: https://doi.org/10.38193/IJRCMS.2026.8257 | 780-795 | PDF |
| 720 | CONSUMER BEHAVIOUR ON AI-POWERED FINANCIAL APPLICATIONS
C. PRASANNA and Dr. K. GANESAMURTHY
DOI: https://doi.org/10.38193/IJRCMS.2026.8258 | 796-805 | PDF |
| 721 | INITIAL PUBLIC OFFERS (IPOS): A DETAILED THEORETICAL & CRITICAL REVIEW OF LITERATURE
Vanalika Kalia and Dr. Neha Rohra
DOI: https://doi.org/10.38193/IJRCMS.2026.8259 | 806-826 | PDF |
| 722 | SUSTAINABLE CONSUMER BEHAVIOUR THROUGH GREEN DIGITAL MARKETING PRACTICES: A SKILL DEVELOPMENT PERSPECTIVE – OPPORTUNITIES AND CHALLENGES
Rina Kumari Singh
DOI: https://doi.org/10.38193/IJRCMS.2026.8260 | 827-836 | PDF |
