| 859 | WORKLOAD AND WORK PACE AMONG PHYSICIANS IN EGYPTIAN PUBLIC HOSPITALS: A REVIEW OF THE LITERATURE
Yomna Amer
DOI: https://doi.org/10.38193/IJRCMS.2026.8501 | 01-26 | PDF |
| 860 | A PERFORMANCE-BASED PATIENT ACQUISITION FRAMEWORK FOR MEDICAL SPAS: A RETROSPECTIVE COHORT AND EXPERIMENTAL ANALYSIS OF 70,079 LEADS ACROSS 50 CLINICS
Freddy Feldman
DOI: https://doi.org/10.38193/IJRCMS.2026.8502 | 27-47 | PDF |
| 861 | THE GROWTH OF THE FAST FOOD SECTOR: ITS DRIVING FACTORS AND PROBABLE IMPACTS
Bhaswatee Das
DOI: https://doi.org/10.38193/IJRCMS.2026.8503 | 48-60 | PDF |
| 862 | A STUDY ON IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS DECISIONS MAKING: INSIGHTS FROM MANUFACTURING SECTOR
Kante Chandrakala, Vedulla Naredra Kumar, Marakala Suresh, Papa Rao Maddala and Ranga Ngendra Babu
DOI: https://doi.org/10.38193/IJRCMS.2026.8504 | 61-69 | PDF |
| 863 | REVOLUTIONIZING TALENT ACQUISITION: THE ROLE OF ARTIFICIAL INTELLIGENCE IN RECRUITMENT STRATEGIES
Saviri Gowtham, Velaga Deepika, Kandula Nagalaxmi, Papa Rao Maddala and Ranga Ngendra Babu
DOI: https://doi.org/10.38193/IJRCMS.2026.8505 | 70-79 | PDF |
| 864 | MACHINE LEARNING ALGORITHM- LOGIT REGRESSION FOR CREDIT RISK ASSESSMENT
Mandadapu Rajani, Midde Venkata Krishna Varaprasad, Chadarasarasipalli Venkata Krishna, Papa Rao Maddala and Ranga Ngendra Babu
DOI: https://doi.org/10.38193/IJRCMS.2026.8506 | 80-87 | PDF |
| 865 | STUDY ON GAMING APP OBSESSION AMONG COLLEGE STUDENTS
Dr. Daisland Thattil
DOI: https://doi.org/10.38193/IJRCMS.2026.8507 | 88-97 | PDF |
| 866 | CONSUMER DECISION MAKING -INFLUENCE OF AI-GENERATED ADVERTISEMENTS
Srenivasarao K, Cheepu Pavani, V. Nagaiah, Papa Rao Maddala and Ranga Nagendra Babu
DOI: https://doi.org/10.38193/IJRCMS.2026.8508 | 98-108 | PDF |
| 867 | THE ROLE OF EMPLOYEE ADVOCACY IN BUILDING BRAND LOYALTY: A STUDY OF RETAIL BANKING SECTOR IN HYDERABAD
Kota Dhanusha, Jillepalli Pujitha, Papa Rao Maddala and Ranga Ngendra Babu
DOI: https://doi.org/10.38193/IJRCMS.2026.8509 | 109-123 | PDF |
| 868 | INTEREST RATE RISK AND LIQUIDITY OF COMMERCIAL BANKS IN KENYA: EVIDENCE FROM THE KENYAN BANKING SECTOR
Priscillar Mbuche Haro, Prof. Charles Kamau and Dr. Stephen Mwanzia
DOI: https://doi.org/10.38193/IJRCMS.2026.8510 | 124-142 | PDF |
| 869 | AN UNDERSTANDING INTO THE ROLE OF NGO’S IN PROMOTING SELF HELP GROUP TOWARDS FINANCIAL INCLUSION IN INDIA
Dr. G. Arulselvan
DOI: https://doi.org/10.38193/IJRCMS.2026.8511 | 143-151 | PDF |
| 870 | DIGITAL BANKING TRUST AND USAGE DEPENDENCE IN MOBILE BANKING: EXAMINING THE ROLES OF AGE, GENDER, AND PREFERRED FINANCIAL APPLICATIONS
S. Jayaprakash Narayanan and Dr. V. Shanmugasundaram
DOI: https://doi.org/10.38193/IJRCMS.2026.8512 | 152-161 | PDF |
| 871 | DIGITAL READINESS OF COMMERCE GRADUATES: BRIDGING THE SKILLS GAP BETWEEN CURRICULUM AND INDUSTRY EXPECTATIONS
Nilesh Shridhar Paul and Asha Mallikarjun Dange
DOI: https://doi.org/10.38193/IJRCMS.2026.8513 | 162-180 | PDF |
| 872 | A STUDY ON AVAILABILITY OF INTERNSHIP OPPORTUNITIES TO STUDENTS OF NAGPUR CITY AND ITS IMPACT
Dr. Vishal N. Thangan
DOI: https://doi.org/10.38193/IJRCMS.2026.8514 | 181-197 | PDF |
| 873 | AN ANALYTICAL STUDY ON FINANCIAL LITERACY AMONG HOUSEHOLD AND WORKING WOMEN IN NAGPUR
Dr. Pragati Richa Pandey
DOI: https://doi.org/10.38193/IJRCMS.2026.8515 | 198-218 | PDF |
| 874 | A STUDY ON CONSUMER BUYING BEHAVIOR OF NAGPUR CITY AFTER GST RATE REDUCTION IN 2025
Dr. Manoj R. Pandey
DOI: https://doi.org/10.38193/IJRCMS.2026.8516 | 219-234 | PDF |
| 875 | THE UPI ADOPTION AND FINANCIAL INCLUSION: TRANSFORMING THE DIGITAL ECONOMY IN INDIA
Mrs. Jyoti Yadav and Dr. Shalini Singh
DOI: https://doi.org/10.38193/IJRCMS.2026.8517 | 235-249 | PDF |
| 876 | EFFECT OF CELEBRITY ENDORSEMENT ON BRAND PERFORMANCE OF THE DAIRY INDUSTRY IN KENYA
Jackson Ilasemwa Gevera, Dr. Kingi William and Dr. Mutuku Benedict M.
DOI: https://doi.org/10.38193/IJRCMS.2026.8518 | 250-280 | PDF |
| 877 | IMPACT OF FINTECH ON RETAIL BUSINESS OPERATIONS: A PERCEPTIONAL STUDY WITH REFERENCE TO MYSURU CITY
Dr. Dileep N and Ravikumar J
DOI: https://doi.org/10.38193/IJRCMS.2026.8519 | 281-307 | PDF |
| 878 | PSYCHOLOGICAL CONTRACT FULFILMENT AND EMPLOYEE OUTCOMES IN HYBRID WORK: THE ROLE OF WORK ENGAGEMENT
Hemant Yadav and Dr. Arun Kumar Aggarwal
DOI: https://doi.org/10.38193/IJRCMS.2026.8520 | 308-334 | PDF |
| 879 | FINANCIAL PLANNING AND SAVING BEHAVIOUR AMONG SALARIED EMPLOYEES: EVIDENCE ON INVESTMENT PREFERENCES, FINANCIAL DISCIPLINE AND HOUSEHOLD CONSTRAINTS
Kishor Kumar Rai K, Abhishek Suvarna and Nirmitha R
DOI: https://doi.org/10.38193/IJRCMS.2026.8521 | 335-351 | PDF |
| 880 | DIGITAL TRANSFORMATION OF HUMAN RESOURCE MANAGEMENT: CURRENT TRENDS, CHALLENGES AND FUTURE DIRECTIONS IN INDIA
Dr. Mahesha N. M.
DOI: https://doi.org/10.38193/IJRCMS.2026.8522
| 352-361 | PDF |
| 881 | BRIDGING THE CAPABILITY–ADOPTION GAP: A CONCEPTUAL FRAMEWORK FOR AI ADOPTION RESISTANCE AMONG MSMES IN GUJARAT, INDIA
Jagruti Patni and Dr. Jigar Nagvadia
DOI: https://doi.org/10.38193/IJRCMS.2026.8523 | 362-371 | PDF |
| 882 | CUSTOMER PERCEPTIONS OF BANKING SERVICE QUALITY: A COMPARATIVE ANALYSIS OF PUBLIC AND PRIVATE BANKS IN HARYANA
Dr. Pukhraj and Ms. Beena Kumari
DOI: https://doi.org/10.38193/IJRCMS.2026.8524 | 372-380 | PDF |
| 883 | EVALUATING THE TOURISM POTENTIAL AND SUSTAINABLE DEVELOPMENT PROSPECTS IN BUNDELKHAND REGION OF MADHYA PRADESH: A SWOT ANALYSIS
Ms. Srashti Sahu and Prof. D.K. Nema
DOI: https://doi.org/10.38193/IJRCMS.2026.8525 | 381-396 | PDF |
| 884 | ARTIFICIAL INTELLIGENCE: A GAME-CHANGER FOR BANKING FRAUD PREVENTION
Chekuri Srivanya, Sureddy Amulya, Devarapalli Krupa, Paparao Maddala and Ranga Nagendra Babu
DOI: https://doi.org/10.38193/IJRCMS.2026.8526 | 397-405 | PDF |
| 885 | LEADERSHIP CAPABILITY IN DISTRIBUTED WORKFORCES: UNDERSTANDING ITS ROLE IN EMPLOYEE WELL-BEING AND JOB SATISFACTION
Dr. Meenakshi Singh
DOI: https://doi.org/10.38193/IJRCMS.2026.8527 | 406-427 | PDF |
| 886 | INTEGRATING BUSINESS AND SPIRITUALITY: THE SOUL OF LEADING CHANGE
Warner P. Woodworth
DOI: https://doi.org/10.38193/IJRCMS.2026.8528 | 428-437 | PDF |
| 887 | GREEN RECRUITMENT AND SELECTION, GREEN ORIENTATION, GREEN TRAINING AND DEVELOPMENT: A STUDY ON INDIAN CORPORATIONS
Ms. Deepthi J Gowdar and Dr. Kumara M R
DOI: https://doi.org/10.38193/IJRCMS.2026.8529 | 438-447 | PDF |
| 888 | A COMPARATIVE STUDY ON CUSTOMER PREFERENCE FOR ONLINE SHOPPING AND OFFLINE SHOPPING FOR ELECTRONICS
Dr. A. Vatsala and Dr. N. Anitha
DOI: https://doi.org/10.38193/IJRCMS.2026.8530 | 448-456 | PDF |
| 889 | ARTIFICIAL INTELLIGENCE IN COMMERCIAL DECISION-MAKING A CRITICAL INTEGRATIVE REVIEW AND CONTEXTUAL-FIT FRAMEWORK FOR MANUFACTURING
Kamran Pitafi
DOI: https://doi.org/10.38193/IJRCMS.2026.8531 | 457-499 | PDF |
| 890 | INVISIBLE OVERTIME AND OCCUPATIONAL HEALTH RISK AMONG WOMEN AGRICULTURAL WORKERS IN HIMACHAL PRADESH
Monika Sharma and Dr. Anil Tiwari
DOI: https://doi.org/10.38193/IJRCMS.2026.8532 | 500-512 | PDF |
| 891 | GREEN ENERGY TRANSITION TOWARDS DECARBONISED AND SUSTAINABLE UNESCO HERITAGE TOURISM
Guna Sekara Pandi P and Dr. SP. Mathiraj
DOI: https://doi.org/10.38193/IJRCMS.2026.8533 | 513-525 | PDF |
| 892 | PRAGMATIC STRATEGIES FOR MARKETING OF PORTLAND CEMENT IN INDIA
Amita Sharma and Shekhar Kumar Mishra
DOI: https://doi.org/10.38193/IJRCMS.2026.8534 | 526-539 | PDF |
| 893 | FEMALE LABOUR FORCE PARTICIPATION IN RURAL PRAYAGRAJ: EVIDENCE FROM PRIME-AGE WOMAN
Pragya Yadav and Dr. Ved Prakash Mishra
DOI: https://doi.org/10.38193/IJRCMS.2026.8535 | 540-556 | PDF |
| 894 | A STUDY ON RETIREMENT ORIENTATION AND FINANCIAL PLANNING OF FACULTY MEMBERS AT KBC NORTH MAHARASHTRA UNIVERSITY, JALGAON
Ghanshyam Jagdish Patel and Dr. Gaurav Ganesh Mahajan
DOI: https://doi.org/10.38193/IJRCMS.2026.8536 | 557-565 | PDF |
| 895 | FINTECH AND DIGITAL FINANCE: TRANSFORMING THE FUTURE OF FINANCIAL SERVICES AND ECONOMIC INNOVATION
Geeta Shivalingappagouda and Dr.B.S Hugar
DOI: https://doi.org/10.38193/IJRCMS.2026.8537 | 566-588 | PDF |
| 896 | ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT: TRANSFORMING THE WORKPLACE
Ayush Rikhari
DOI: https://doi.org/10.38193/IJRCMS.2026.8538 | 589-610 | PDF |
| 897 | HUMAN CHOICE IN THE AGE OF GENERATIVE AI: CONSUMER DECISION-MAKING IN NIGERIA
Jamila SHUARA and Akeem Adewale BAKARE
DOI: https://doi.org/10.38193/IJRCMS.2026.8539 | 611-627 | PDF |
| 898 | ONLINE SHOPPING CART ABANDONMENT: A COMPREHENSIVE REVIEW OF DETERMINANTS, CONSUMER PROCESSES AND FUTURE RESEARCH DIRECTIONS
Audhesh Kumar and Arpita Mourya
DOI: https://doi.org/10.38193/IJRCMS.2026.8540 | 628-646 | PDF |
| 899 | FROM CONVENIENCE TO CONSCIENCE: NUDGING CONSUMER BEHAVIOR TOWARD SUSTAINABLE PLASTIC PRACTICES
Dr. K. R. Sakthidevi and Ms. M. R. Merudhu Subhasini
DOI: https://doi.org/10.38193/IJRCMS.2026.8541 | 647-657 | PDF |
