The study’s primary goal is to evaluate Gen Z’s level of financial literacy knowledge, to study the financial behaviour of Gen Z in terms of spending, saving, budgeting, and investment practices and to identify the challenges faced in managing personal finance by Gen z. The sample size of the study is 166 and sampling technique is purposive sampling technique. The statistical tools applied are percentage and descriptive statistics. The findings of the research are furthermost of the respondents are moderately aware about the concept “Retirement planning” with the mean value of 2.72, also moderately aware about the concept “Insurance policies” with the mean value of 2.59, “Online loan services” with the mean value of 2.49. Utmost of the Gen Z are moderately aware about the concept “Post office savings schemes” with the mean value of 2.48 and “Long-Term Saving Perspective” with the mean value of 2.46.