‘We are what we buy’ is a phrase that’s gaining currency in smart marketing circles. It is an oversimplification, of course, and can be attacked as such by those who recoil at the suggestion that the human sense of self can be reduced to the question of whether you happen to favour ‘Nike’ or ‘Adidas’. In the end, we are what we are and we have many ways of affirming this to ourselves and communicating it to others. Some of these are subtle; some are obvious. But that one of these ways is through brand choke is not in doubt. Much is known about the role of consumption in personal identity, virtually all of it due to the theory and research generated by social and marketing academics from the mid-1960s onwards. The buying process of an individual consumer is explained through the different theory and models of Consumer Buying Behaviour under the scope of Marketing Management. This paper aims to discuss the imprint of Branded products on the consumer behaviour especially of the rural consumers of India through the review model by the chronological evolution of Branding philosophy