| 572 | INVESTIGATING THE ROLE OF EFFECTIVE LEADERSHIP IN ACHIEVING SUSTAINABLE DEVELOPMENT: A COMPREHENSIVE LITERATURE REVIEW AND PROSPECTS FOR FUTURE RESEARCH
Anjum Ajaz
DOI: https://doi.org/10.38193/IJRCMS.2026.8101 | 01-15 | PDF |
| 573 | DIGITAL PAYMENT SYSTEMS AND THEIR ROLE IN FINANCIAL INCLUSION: A SPECIAL REFERENCE TO ODISHA
Manisha Meher
DOI: https://doi.org/10.38193/IJRCMS.2026.8102 | 16-27 | PDF |
| 574 | EFFECTIVENESS OF RBI POLICY MEASURES IN MANAGING NPAS IN INDIAN SCHEDULED COMMERCIAL BANKS
Dr. Savita Patil
DOI: https://doi.org/10.38193/IJRCMS.2026.8103 | 28-34 | PDF |
| 575 | DISENTANGLING TRADE DYNAMICS: COMPARATIVE GRAVITY ANALYSIS OF CROSS-BORDER GOODS AND SERVICES FLOWS
Simran Dalvi
DOI: https://doi.org/10.38193/IJRCMS.2026.8104 | 35-49 | PDF |
| 576 | ANALYZING THE ROLE OF ARTIFICIAL INTELLIGENCE IN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN THE FMCG INDUSTRY
Janice Abeykoon
DOI: https://doi.org/10.38193/IJRCMS.2026.8105 | 50-71 | PDF |
| 577 | EFFECT OF PROFITABILITY, RETURN AND LEVERAGE RATIOS ON STOCK PRICE OF SELECTED CEMENT COMPANIES IN INDIA
Manjunatha S and Dr. Shreyes N R
DOI: https://doi.org/10.38193/IJRCMS.2026.8106 | 72-92 | PDF |
| 578 | A COMPARATIVE ENGINEERING VIEW OF SALESFORCE CI/CD: COPADO MANAGED PROMOTION AND JENKINS-SFDX ORCHESTRATED DELIVERY
Mallesh Miryala
DOI: https://doi.org/10.38193/IJRCMS.2026.8107 | 93-117 | PDF |
| 579 | TAXATION OF MUTUAL FUNDS IN INDIA
Dr K V RAMESH
DOI: https://doi.org/10.38193/IJRCMS.2026.8108 | 118-121 | PDF |
| 580 | A STUDY ON MILLENNIALS USAGE PERCEPTION TOWARDS MOBILE WALLET PAYMENTS WITH POST COVID 19 IN CHENNAI CITY
J. AFREED MOHIDEEN and Dr. JOTHI KUMAR S
DOI: https://doi.org/10.38193/IJRCMS.2026.8109 | 122-132 | PDF |
| 581 | E WALLETS, REVENUE MODELS AND ITS FUTURE
Dr. Anil N. and Dr. Subramanya S.V.
DOI: https://doi.org/10.38193/IJRCMS.2026.8110 | 133-142 | PDF |
| 582 | CHANGING CONSUMER BUYING BEHAVIOR AND ITS IMPACT ON TRADITIONAL RETAIL SHOPS: A STUDY OF GAYA SUBURBS
Ravi Kumar
DOI: https://doi.org/10.38193/IJRCMS.2026.8111 | 143-144 | PDF |
| 583 | EXPLORING ROLE OF TECHNOLOGY IN ENHANCING CUSTOMER BANKING EXPERIENCE AMONG PRIVATE SECTOR BANKS
Ammanna Sangappa Kurandawad and Dr. Ramakanth V Ghadge
DOI: https://doi.org/10.38193/IJRCMS.2026.8112 | 145-159 | PDF |
| 584 | THE SYNERGY BETWEEN IMPACT INVESTMENT AND SUSTAINABLE FINANCE: A STRATEGIC APPROACH TO RESPONSIBLE CAPITAL
Mr. Krishna Babarao Tathe
DOI: https://doi.org/10.38193/IJRCMS.2026.8113 | 160-169 | PDF |
| 585 | CORPORATE COMPLIANCE WITH CSR UNDER SECTION 135 OF THE COMPANIES ACT, 2013: A LEGAL AND GOVERNANCE ANALYSIS
Ms. Disha Kurmi and Prof. D.K. Nema
DOI: https://doi.org/10.38193/IJRCMS.2026.8114 | 170-178 | PDF |
| 586 | A STUDY ON CUSTOMER PREFERENCE TOWARDS USING SOLAR PRODUCTS AND ITS ENERGY IN NAMAKKAL CITY
Dr. N. Anitha and Dr. A. Vatsala
DOI: https://doi.org/10.38193/IJRCMS.2026.8115 | 179-191 | PDF |
| 587 | A COMPREHENSIVE STUDY ON THE FINANCIAL BEHAVIOUR, SAVING PATTERNS, AND DECISION-MAKING PRACTICES OF WORKING WOMEN IN THE CONTEXT OF INCOME MANAGEMENT AND FINANCIAL SECURITY
Jaseela PT
DOI: https://doi.org/10.38193/IJRCMS.2026.8116 | 192-211 | PDF |
| 588 | ARTIFICIAL INTELLIGENCE IN BEHAVIORAL ANALYTICS: EXPLORING CONSUMER ENGAGEMENT AND PURCHASE DECISIONS IN QUICK-COMMERCE APPS
Dr. A. Xavier Mahimairaj and D.J. Joyci Christi
DOI: https://doi.org/10.38193/IJRCMS.2026.8117 | 212-219 | PDF |
| 589 | REWEAVING THE SOCIAL FABRIC OF BUSINESS: AI-DRIVEN COLLABORATIVE INNOVATION FOR SUSTAINABLE REVIVAL
A. JULIANA ASCENT RANI, F. ANTONY PRADEEP and Dr. S. REMIGIUS MARY
DOI: https://doi.org/10.38193/IJRCMS.2026.8118 | 220-228 | PDF |
| 590 | COOPERATIVE BANKING IN PURBA MEDINIPUR: STRUCTURE, PERFORMANCE, AND CHALLENGES
Dr. Siddhartha Chatterjee and Dr. Yuhlung Cheithou Charles
DOI: https://doi.org/10.38193/IJRCMS.2026.8119 | 229-241 | PDF |
| 591 | TRENDS IN THE AUTOMOTIVE INDUSTRY: MARKET STATUS AND FORECASTS FOR 2030
HRYNCHAK ANDRII
DOI: https://doi.org/10.38193/IJRCMS.2026.8120 | 242-248 | PDF |
| 592 | ROLE OF INVESTMENT ADVISORS ON RETAIL INVESTORS DECISIONS IN BENGALURU
Sridhara G and Dr. Guruprasad B G
DOI: https://doi.org/10.38193/IJRCMS.2026.8121 | 249-254 | PDF |
| 593 | DIGITAL TRANSFORMATION OF PROCUREMENT ACTIVITIES AS A FACTOR IN INCREASING THE INVESTMENT EFFICIENCY OF A CONSTRUCTION ENTERPRISE
Naidenova Marina
DOI: https://doi.org/10.38193/IJRCMS.2026.8122 | 255-265 | PDF |
| 594 | DEVELOPMENT AND IMPLEMENTATION OF STRATEGIES FOR PROMOTING ADVERTISING CAMPAIGNS IN THE DIGITAL ENVIRONMENT BASED ON A COMPREHENSIVE ANALYSIS OF TARGET AUDIENCE CHARACTERISTICS
Mudrov Maksim
DOI: https://doi.org/10.38193/IJRCMS.2026.8123 | 266-274 | PDF |
| 595 | THE IMPACT OF EMOTIONAL INTELLIGENCE AND CONFLICT RESOLUTION ON FACULTY EFFECTIVENESS: A DEMOGRAPHIC PERSPECTIVE
JACKSON GUNARAJ R and Dr. A. REMILA JANN
DOI: https://doi.org/10.38193/IJRCMS.2026.8124 | 275-287 | PDF |
| 596 | A STUDY ON CONSUMER EXPERIENCES TOWARDS ELECTRIC CARS IN KALABURAGI DISTRICT OF KARNATAKA
Dr. Ashokreddy. B. Patil
DOI: https://doi.org/10.38193/IJRCMS.2026.8125 | 288-294 | PDF |
| 597 | DIGITAL TRANSFORMATION AND WOMEN ENTREPRENEURSHIP IN HILLY REGIONS: AN EMPIRICAL STUDY OF E-COMMERCE ADOPTION AMONG WOMEN ENTREPRENEURS IN NAINITAL DISTRICT, UTTARAKHAND
Dr. Phakir Singh and Bhawana Kandpal
DOI: https://doi.org/10.38193/IJRCMS.2026.8126 | 295-302 | PDF |
| 598 | THE ROLE OF POST-TRAINING SUPPORT AND FIELD COACHING IN CONSOLIDATING THE COMPETENCIES OF PHARMACEUTICAL SPECIALISTS
Iuliia Ugolkova
DOI: https://doi.org/10.38193/IJRCMS.2026.8127 | 303-315 | PDF |
| 599 | FROM TRADITION TO MARKET: FOOD WISDOM OF ODISHA
Dr. Rasmi Kanta Roul and Dr. Rajashree Sutar
DOI: https://doi.org/10.38193/IJRCMS.2026.8128 | 316-325 | PDF |
| 600 | ASSESSING BALANCE BETWEEN WORK AND LIFE IN IT PROFESSIONALS DURING REMOTE WORK: EVALUATING BURNOUT LEVELS AND JOB SATISFACTION IN IT SECTOR
Mr. Ravi Dandagi and Dr. Harshal N. Tamhankar
DOI: https://doi.org/10.38193/IJRCMS.2026.8129 | 326-340 | PDF |
| 601 | A STUDY ON CONSUMER EXPERIENCE AND ATTITUDE TOWARDS ONLINE GROCERY SHOPPING
P. KHOUSALYA and GOWTHAMI DEVENDRA PRABHU. S
DOI: https://doi.org/10.38193/IJRCMS.2026.8130 | 341-354 | PDF |
| 602 | INTEGRATED COMMUNICATION STRATEGIES IN HIGHER EDUCATION: ENHANCING STUDENT ENGAGEMENT AND INSTITUTIONAL IDENTITY
Simran Ratnani
DOI: https://doi.org/10.38193/IJRCMS.2026.8131 | 355-364 | PDF |
| 603 | A CONCEPTUAL STUDY ON HIGHER EDUCATION TEACHING PROFESSIONAL’S TRANSITION, ENGAGEMENT AND RETENTION -POST PANDEMIC LANDSCAPE IN BENGALURU CITY
Mr. Rajkumar R and Dr. Shazia Begum
DOI: https://doi.org/10.38193/IJRCMS.2026.8132 | 365-385 | PDF |
| 604 | GREEN COST MANAGEMENT IN INDIA: REDEFINING COST STRUCTURES FOR SUSTAINABLE BUSINESS
Dr Preeti Rajguru
DOI: https://doi.org/10.38193/IJRCMS.2026.8133 | 386-395 | PDF |
| 605 | BANKING PREFERENCES: A STUDY OF FACTORS INFLUENCING CONSUMER CHOICE IN THE MODERN FINANCIAL LANDSCAPE
Dr. Pukhraj and Ms. Manju Yadav
DOI: https://doi.org/10.38193/IJRCMS.2026.8134 | 396-405 | PDF |
| 606 | AN ANALYSIS OF SUPPLY CHAIN MANAGEMENT PRACTICES IN ANDHRA PRADESH MANUFACTURING COMPANIES
G S Srinivas Murthy, Dr. S Thamarai Selvi and Dr. V Vijay Durga Prasad
DOI: https://doi.org/10.38193/IJRCMS.2026.8135 | 406-421 | PDF |
| 607 | AN EMPIRICAL STUDY OF TRAINING AND JOB SATISFACTION ON JOB PERFORMANCE: EVIDENCE FROM STRUCTURAL EQUATION MODELLING
Dr. M. Muthukumaran, Dr. J. Suhashini, G. Priyanga and V. Sanjay Raja
DOI: https://doi.org/10.38193/IJRCMS.2026.8136 | 422-429 | PDF |
| 608 | A RESEARCH APPROACH TO PAINT INDUSTRY IN INDIA – A STUDY OF ITS MARKETING STRATEGIES
Praveen Sama, Dr. J. Parasuraman and Dr. N Siva Surendra
DOI: https://doi.org/10.38193/IJRCMS.2026.8137 | 430-438 | PDF |
| 609 | STUDY ON PERCEPTIONS OF ELDER PEOPLE ON COMMERCE 2.0
Ms. Sharon Sweet Rose. S and Dr. Anitha Alice. E
DOI: https://doi.org/10.38193/IJRCMS.2026.8138 | 439-447 | PDF |
| 610 | BALANCING TRUST AND TECHNOLOGY: HOW INVESTORS VIEW AI IN MSME FINANCIAL DECISION-MAKING
Dr. K. Banupriya
DOI: https://doi.org/10.38193/IJRCMS.2026.8139 | 448-459 | PDF |
| 611 | RECENT TRENDS IN SOCIAL MEDIA IN DESTINATION MARKETING: A SYSTEMATIC LITERATURE REVIEW
Karthick V and Ilankumaran G
DOI: https://doi.org/10.38193/IJRCMS.2026.8140 | 460-476 | PDF |
| 612 | EXPLORING CUSTOMER CHURN IN INDIA’S QUICK-COMMERCE: A SHAP- BASED ANALYSIS
Vikram Tihal and Dr. Jagat Naryan Giri
DOI: https://doi.org/10.38193/IJRCMS.2026.8141 | 477-495 | PDF |
| 613 | THE IMPACT OF SKILL GAP ANALYSIS ON TALENT MANAGEMENT IN SMALL AND MEDIUM-SIZED IT COMPANIES IN TAMIL NADU
S. SRIVIDYA and Dr. V. A. ANAND
DOI: https://doi.org/10.38193/IJRCMS.2026.8142 | 496-514 | PDF |
| 614 | THE IMPACT OF IMPLEMENTING AUTOMATED CONSTRUCTION PROJECT MANAGEMENT SYSTEMS ON THE OPERATIONAL EFFICIENCY OF CONSTRUCTION COMPANIES
Razgonau Aliaksandr
DOI: https://doi.org/10.38193/IJRCMS.2026.8143 | 515-526 | PDF |
| 615 | FINANCIAL LITERACY AND BEHAVIOURAL TRAPS IN INVESTMENT DECISIONS: A STUDY OF ACADEMICIANS
Vidya A and Dr. S. Rajamohan
DOI: https://doi.org/10.38193/IJRCMS.2026.8144 | 527-535 | PDF |
| 616 | QUALITY OF WORK-LIFE AMONG FEMALE STAFF IN HIGHER EDUCATIONAL INSTITUTIONS OF SIVAGANGAI DISTRICT: TEACHING VS. ADMINISTRATIVE STAFF COMPARISON
Ms. K. ANITHA and Dr. S. AMUTHA
DOI: https://doi.org/10.38193/IJRCMS.2026.8145 | 536-555 | PDF |
| 617 | DECODING EMPLOYEE EXPERIENCES IN AI-DRIVEN WORKPLACES: A QUALITATIVE STUDY OF WORK–LIFE BALANCE CHALLENGES
K. VANDHANA, Dr. G. KANAGAVALLI and G. NIRMALKIMAR
DOI: https://doi.org/10.38193/IJRCMS.2026.8146 | 556-573 | PDF |
| 618 | BRIDGING THE DIGITAL DIVIDE: UNDERSTANDING USAGE, SATISFACTION, AND CHALLENGES IN DIGITAL BANKING ADOPTION ACROSS URBAN AND RURAL TAMIL NADU
Ms. K. SUGANYA and Dr. C. YOGALAKSHMI
DOI: https://doi.org/10.38193/IJRCMS.2026.8147 | 574-584 | PDF |
| 619 | IMPACTS OF ARTIFICIAL INTELLIGENCE AND BIG DATA ANALYTICS ON ACCOUNTING PRACTICES AND PROFESSIONAL ROLES
Dr. Renu and Dr. Neha Goyal
DOI: https://doi.org/10.38193/IJRCMS.2026.8148 | 585-606 | PDF |
| 620 | ADOPTION OF AUGMENTED REALITY IN INDIAN EYEWEAR RETAIL: A STUDY WITH REFERENCE TO LENSKART
Mr. Sangam Koli
DOI: https://doi.org/10.38193/IJRCMS.2026.8149 | 607-613 | PDF |
| 621 | NON-PERFORMING ASSETS AND FINANCIAL STABILITY: EVIDENCE FROM THE INDIAN BANKING SECTOR
J. PANDILAKSHMI and Dr. M. MUTHUKAMU
DOI: https://doi.org/10.38193/IJRCMS.2026.8150 | 614-629 | PDF |
| 622 | A STUDY ON CREDIT RISK MANAGEMENT IN PUNJAB NATIONAL BANK
Dr. Hariom Agrawal, Kuldip Singh and Dr. Shekhar Kumar Mishra
DOI: https://doi.org/10.38193/IJRCMS.2026.8151 | 630-637 | PDF |
| 623 | NAVIGATING THE SHIFT: ASSESSING THE IMPACT OF GST2.0 IN THE AUTOMOBILE INDUSTRY
Ganga Jayan and Dr. Reshma Rachel Kuruvilla
DOI: https://doi.org/10.38193/IJRCMS.2026.8152 | 338-650 | PDF |
| 624 | RISK PERCEPTION AND INCOME SECURITY IN SENIOR CITIZENS’ INVESTMENT DECISIONS
Dr. K. Kumar, Dr. V. Tamilarasu and Ms. Anupama. K
DOI: https://doi.org/10.38193/IJRCMS.2026.8153 | 651-662 | PDF |
| 625 | ENVIRONMENTAL, SOCIAL, AND GOVERNANCE FRAMEWORK UNDER BRSR: A CONCEPTUAL ANALYSIS OF FIRM PERFORMANCE IN INDIA
Alan Joseph and Reshmi V Suresh
DOI: https://doi.org/10.38193/IJRCMS.2026.8154 | 663-678 | PDF |
| 626 | FROM CHALLENGER BANKS TO INCLUSIVE FINANCE: LESSONS FROM THE UK NEOBANKING EXPERIENCE FOR FINANCIAL INCLUSION IN INDIA
Kaleecharan Chelladurai and Ilankumaran G
DOI: https://doi.org/10.38193/IJRCMS.2026.8155 | 679-702 | PDF |
| 627 | QUENCHING EXPECTATIONS: CONSUMER SATISFACTION WITH PACKAGED DRINKING WATER IN SIVAGANGAI DISTRICT
A. ADAIKKAMMAI and Dr. S. M. ALAGAPPAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8156 | 703-720 | PDF |
| 628 | THE ROLE OF PSYCHOLOGICAL CAPITAL IN FOSTERING EMPLOYEE ENGAGEMENT: AN EMPIRICAL STUDY AMONG BANK EMPLOYEES
Er. Deepa. R and Dr. Mutharasi. P
DOI: https://doi.org/10.38193/IJRCMS.2026.8157 | 721-731 | PDF |
| 629 | BRIDGING ETHICAL GAPS IN LIFE INSURANCE: EVALUATING INDUSTRY STANDARDS AND CONSUMER AWARENESS
C. Banu Priya and Dr. G. Parimalarani
DOI: https://doi.org/10.38193/IJRCMS.2026.8158 | 732-742 | PDF |
| 630 | DOES COMMUNICATION EFFORTS OF ORGANISATIONS IMPACT THEIR EMPLOYER BRANDS?
Dr. S. Rukmani
DOI: https://doi.org/10.38193/IJRCMS.2026.8159 | 743-753 | PDF |
| 631 | DRIVERS OF SHARE PRICE MOVEMENTS IN INDIAN PUBLIC SECTOR BANKS: A PANEL DATA EVIDENCE
Prachi Pandey and Dr. V. K. Agrawal
DOI: https://doi.org/10.38193/IJRCMS.2026.8160 | 754-760 | PDF |
| 632 | MAPPING THE INTELLECTUAL STRUCTURE OF MASSTIGE MARKETING RESEARCH: A BIBLIOMETRIC ANALYSIS
Dr. Garima Jaiswal Chandra and Deepa Samant
DOI: https://doi.org/10.38193/IJRCMS.2026.8161 | 761-796 | PDF |
| 633 | ADOPTION OF ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE PRACTICES OF INFORMATION TECHNOLOGY COMPANIES IN CHENNAI
ANAND.I and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8162 | 797-803 | PDF |
| 634 | CONSUMER ADOPTION OF MOBILE PAYMENT SYSTEMS: INSIGHTS FROM BENGALURU CITY
GOKUL.G and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8163 | 804-810 | PDF |
| 635 | A STUDY ON OCCUPATIONAL STRESS AMONG EMPLOYEES IN PRIVATE LIFE INSURANCE COMPANIES IN KERALA
C.M. MADHU and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8164 | 811-817 | PDF |
| 636 | EMPLOYEES’ PERCEPTION OF 5S PRACTICES IN THE VERTICAL TRANSPORTATION INDUSTRY: EVIDENCE FROM AZERBAIJAN
MOHAMED YOUSUF RISWAN. S and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8165 | 818-825 | PDF |
| 637 | IMPACT OF STRATEGIC ADAPTATION ON EMPLOYEES IN PRIVATE SECTOR BANKS OF TAMIL NADU
PONMANIKANDAN. S and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8166 | 826-832 | PDF |
| 638 | DECODING SMART CITY EFFICACY THROUGH CITIZEN PERCEPTION: EVIDENCE FROM SELECTED CITIES IN TAMIL NADU
VADIVEL.D and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8167 | 833-838 | PDF |
| 639 | UNPACKING WORK-RELATED STRESS THROUGH THE ACADEMIC LENS: EVIDENCE FROM ENGINEERING COLLEGE TEACHERS IN TAMIL NADU
VEERA BRINDHA.K and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8168 | 839-845 | PDF |
| 640 | IMPACT OF OCCUPATIONAL STRESS ON HEALTH VULNERABILITY OF EMPLOYEES
C.M. MADHU and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8169 | 846-852 | PDF |
| 641 | MERCHANT PERSPECTIVES ON MOBILE PAYMENT SYSTEM IMPLEMENTATION IN BENGALURU
GOKUL.G and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8170 | 853-860 | PDF |
| 642 | OPERATIONAL IMPLICATIONS OF 5S IMPLEMENTATION IN THE VERTICAL TRANSPORTATION SECTOR
MOHAMED YOUSUF RISWAN. S and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8171 | 861-867 | PDF |
| 643 | IMPACT OF ARTIFICIAL INTELLIGENCE ON HUMAN RESOURCE MANAGEMENT IN THE IT SECTOR
ANAND.I and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8172 | 868-874 | PDF |
| 644 | SURVIVAL STRATEGIES OF PRIVATE SECTOR BANKS: EMPLOYEE PERSPECTIVES IN TAMIL NADU
PONMANIKANDAN.S and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8173 | 875-880 | PDF |
| 645 | PERFORMANCE IMPLICATIONS OF OCCUPATIONAL STRESS AMONG ENGINEERING FACULTY IN TAMIL NADU
VEERA BRINDHA.K and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8174 | 881-889 | PDF |
| 646 | SOCIO-ECONOMIC UPLIFTMENT OUTCOMES OF SMART CITY INITIATIVES IN URBAN TAMIL NADU
VADIVEL.D and Dr. C. K. MUTHUKUMARAN
DOI: https://doi.org/10.38193/IJRCMS.2026.8175 | 890-896 | PDF |
| 647 | ANTECEDENTS OF BORROWER SELF SUFFICIENCY IN MICROFINANCE INSTITUTIONS SUSTAINABILITY
I. Danielselvaraj and Manjula Nagarajan
DOI: https://doi.org/10.38193/IJRCMS.2026.8176 | 897-913 | PDF |
| 648 | LISTING OF SECURITIES ON THE STOCK EXCHANGE MARKET: THE CASE OF CENTRAL AFRICA STOCK EXCHANGE MARKET (BVMAC)
FORBENEH AGHA JUDE
DOI: https://doi.org/10.38193/IJRCMS.2026.8177 | 914-939 | PDF |
| 649 | THE ROLE OF INSTITUTIONAL CREDIT IN TAMIL NADU’S FISHERIES SECTOR DEVELOPMENT
M S SOWMIYA and Dr. G. PARIMALARANI
DOI: https://doi.org/10.38193/IJRCMS.2026.8178 | 940-959 | PDF |
| 650 | ORGANIZATIONAL MECHANISMS FOR INCREASING CONSUMER LOYALTY IN A HIGHLY COMPETITIVE SERVICES MARKET
Muskan fnu
DOI: https://doi.org/10.38193/IJRCMS.2026.8179 | 960-974 | PDF |
| 651 | CSR SPENDING AND ITS RELATIONSHIP WITH STOCK PRICES (WITH SPECIAL REFERENCE TO THE NSE TOP 10 COMPANIES)
Mr. Vittala and Dr. Shreyes N.R.
DOI: https://doi.org/10.38193/IJRCMS.2026.8180 | 975-984 | PDF |
| 652 | AN ANALYSIS OF EMPLOYEE EXCELLENCE IN THE BANKING SECTOR WITH SPECIAL REFERENCE TO STATE BANK OF INDIA IN PERAMBALUR DISTRICT OF TAMILNADU
Mr. A. Arun Prassad and Dr. B. Anitha Rani
DOI: https://doi.org/10.38193/IJRCMS.2026.8181 | 985-996 | PDF |
| 653 | A STUDY ON RISK RETURN ANALYSIS OF SELECTED EQUITY MUTUAL FUNDS IN INDIA
Dr. Hanamanth N Mustari
DOI: https://doi.org/10.38193/IJRCMS.2026.8182 | 997-1005 | PDF |
| 654 | THE INTERPLAY OF CONSUMER MOOD AND IMPULSE BUYING: UNVEILING INSIGHTS AND STRATEGIES FROM ORGANIZED RETAIL STORES
Gautam Kumar Jha, Rajat Jaiswal and Rashmi Pathak
DOI: https://doi.org/10.38193/IJRCMS.2026.8183 | 1006-1028 | PDF |
| 655 | E- WALLETS AS CATALYST FOR SUSTAINABLE DIGITAL TRANSFORMATION IN MOBILE COMMERCE BUSINESS: A STUDY ON CONSUMER PERCEPTION IN SELECT TALUKS OF DAKSHIN KANNADA DISTRICT
Dr. Vijaya Saraswathi B
DOI: https://doi.org/10.38193/IJRCMS.2026.8184 | 1029-1046 | PDF |
| 656 | THE UNBUNDLING REVOLUTION: DECODING INVESTOR READINESS FOR THE APRIL 2026 MUTUAL FUND REFORMS IN NORTH KARNATAKA
Dr. Sheshrao Maruti
DOI: https://doi.org/10.38193/IJRCMS.2026.8185 | 1047-1056 | PDF |
| 657 | CROSS-PLATFORM INTEGRATION OF PREDICTIVE ANALYTICS WITH FULFILLMENT AND LOGISTICS OPERATIONS
Shweta FNU and Shilpa FNU
DOI: https://doi.org/10.38193/IJRCMS.2026.8186 | 1057-1070 | PDF |
| 658 | IMPACT OF EMPLOYER BRANDING ON TALENT MANAGEMENT EFFECTIVENESS IN THE MASS MEDIA SECTOR
B. SUKANYA and V. SIVAKUMAR
DOI: https://doi.org/10.38193/IJRCMS.2026.8187 | 1071-1092 | PDF |
| 659 | IMPACT OF U.S. TRADE POLICY ON INDIA’S MONETARY POLICY
Surendra J
DOI: https://doi.org/10.38193/IJRCMS.2026.8188 | 1093-1095 | PDF |
| 660 | IMPACT OF E-COMMERCE ON SUSTAINABLE ENVIRONMENT- A SYSTEMATIC ANALYSIS
Dr. BHUPESH T K
DOI: https://doi.org/10.38193/IJRCMS.2026.8189 | 1096-1112 | PDF |
| 661 | A STUDY ON CONSUMER AWARENESS OF ELECTRIC VEHICLES IN KHEDA DISTRICT
Kavan N Bhatt and Jatinkumar R Vaghela
DOI: https://doi.org/10.38193/IJRCMS.2026.8190 | 1113-1134 | PDF |
| 662 | FROM CONSENT TO CONTROL, RETHINKING PERSONAL DATA PROTECTION AND USER AGENCY IN SMARTPHONE-CENTRIC DIGITAL ECOSYSTEMS IN VIETNAM
Le Duy Hai
DOI: https://doi.org/10.38193/IJRCMS.2026.8191 | 1135-1146 | PDF |
