| 798 | WORKPLACE DIVERSITY AS AN IMPETUS OF SUCCESS IN HEALTHCARE ORGANIZATIONS: A CONCEPTUAL STUDY
Diprisha. K and Dr. S. Chandramohan
DOI: https://doi.org/10.38193/IJRCMS.2026.8401 | 01-12 | PDF |
| 799 | CHARGING STATION ACCESSIBILITY AS A CRITICAL DETERMINANT OF ELECTRIC VEHICLE ADOPTION: EVIDENCE FROM EV USERS
Mr. S. Sabarish and Dr. S. Chandramohan
DOI: https://doi.org/10.38193/IJRCMS.2026.8402 | 13-20 | PDF |
| 800 | UPI REVOLUTION IN INDIA: EXAMINING THE GROWTH AND TRANSFORMATION OF THE DIGITAL PAYMENT ECOSYSTEM
Nagesh Mandavi, Dr H.S. Bhatia and Dr O.P. Gupta
DOI: https://doi.org/10.38193/IJRCMS.2026.8403 | 21-33 | PDF |
| 801 | CHALLENGES AND OPPORTUNITIES FOR LGBTQ+ WORKPLACE INCLUSION IN SRI LANKA: A CONCEPTUAL PERSPECTIVE
Meditha D. Karunatillaka
DOI: https://doi.org/10.38193/IJRCMS.2026.8404 | 34-53 | PDF |
| 802 | COGNITIVE BIASES AND TRADING BEHAVIOUR IN APP – BASED PLATFORMS: A LITERATURE REVIEW
Deepthi K and Dr. Monica S
DOI: https://doi.org/10.38193/IJRCMS.2026.8405 | 54-65 | PDF |
| 803 | RESILIENT DIGITAL PUBLIC INFRASTRUCTURE IN INDIA: THE TRANSFORMATIVE POTENTIAL OF AI AND BLOCKCHAIN
CMA (Dr.) Shilpi Gupta
DOI: https://doi.org/10.38193/IJRCMS.2026.8406 | 66-78 | PDF |
| 804 | ETHICS IN ACCOUNTING: AN ANALYSIS OF THE INDIAN REGULATORY FRAMEWORK IN THE CONTEXT OF GLOBAL STANDARDS
Nagaraj Inamadar
DOI: https://doi.org/10.38193/IJRCMS.2026.8407 | 79-87 | PDF |
| 805 | SOCIAL COMMERCE EVOLUTION: THE ROLE OF INFLUENCER TRUST IN SHAPING ONLINE BUYING DECISIONS
Dr. Karthik P
DOI: https://doi.org/10.38193/IJRCMS.2026.8408 | 88-98 | PDF |
| 806 | INFLUENCE OF FINTECH PLATFORMS AND BLOCKCHAIN TECHNOLOGY ON MUTUAL FUND INVESTMENT DECISIONS AMONG WORKING PROFESSIONALS: AN EMPIRICAL STUDY
A. Devi Bharathi and Dr. S. Sudhamathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8409 | 99-111 | PDF |
| 807 | PERCEPTION OF WOMEN SCHOLARS IN ACQUIRING RIGHT EMPLOYABILITY SKILLS
Mr. E. Vivek and Dr. S. Chandramohan
DOI: https://doi.org/10.38193/IJRCMS.2026.8410 | 112-120 | PDF |
| 808 | SOCIAL COMMERCE AS A CATALYST FOR BRAND GROWTH: BEHAVIOURAL INSIGHTS AND TRUST DYNAMICS AMONG GENERATION Z DIGITAL CONSUMERS
Dr. K. Visvanathan, Dr. S. Maheskumar, Dr. K. Ramesh and Dr. S. Ramji
DOI: https://doi.org/10.38193/IJRCMS.2026.8411 | 121-133 | PDF |
| 809 | CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN COMMERCIAL BANKS IN KERALA: A CUSTOMER PERSPECTIVE
Dr. Rameena K A
DOI: https://doi.org/10.38193/IJRCMS.2026.8412 | 134-147 | PDF |
| 810 | FROM SCROLL TO SALE: A HUMAN-CENTERED STUDY OF SOCIAL MEDIA INFLUENCE IN ONLINE MARKETING
Mrs. R. Bharatharathna and Dr. S. Latha
DOI: https://doi.org/10.38193/IJRCMS.2026.8413 | 148-154
| PDF |
| 811 | FROM DAWN TO DINE: CONCEPTUALISING THE IMMERSIVE GASTRONOMY TRAIL AS A NOVEL TOURISM PRODUCT—EVIDENCE FROM MADURAI, INDIA
Guna Sekara Pandi P and Dr. SP. Mathiraj
DOI: https://doi.org/10.38193/IJRCMS.2026.8414 | 155-169 | PDF |
| 812 | DETERMINANTS OF WOMEN FARMERS’ ATTITUDE AND ADOPTION INTENTION TOWARDS AGRI-FINTECH SERVICES: AN EXTENDED TAM STUDY FROM RURAL HARYANA, INDIA
Urvashi Tanwar
DOI: https://doi.org/10.38193/IJRCMS.2026.8415 | 170-197 | PDF |
| 813 | EMPLOYEE MOTIVATION AND ORGANIZATIONAL PRODUCTIVITY IN PRIVATE BANKING: A THEORETICAL FRAMEWORK AND CONCEPTUAL SYNTHESIS
Dr. Capt. M. C. Shivakumar
DOI: https://doi.org/10.38193/IJRCMS.2026.8416 | 198-207 | PDF |
| 814 | GREEN BUYING BEHAVIOUR: CONSUMER PREFERENCE AND SATISFACTION TOWARDS ORGANIC FOOD PRODUCTS IN ERODE DISTRICT-TN
Dr. A. AMUDHA
DOI: https://doi.org/10.38193/IJRCMS.2026.8417 | 208-215
| PDF |
| 815 | PERCEPTION AND AWARENESS OF CORPORATE SOCIAL RESPONSIBILITY INITIATIVES AMONG BENEFICIARIES: A CASE STUDY OF SECL BILASPUR REGION
Hemkiran Sahu and Dr. Kumar Aditya
DOI: https://doi.org/10.38193/IJRCMS.2026.8418 | 216-230 | PDF |
| 816 | A STUDY ON THE SUPPLY CHAIN OF YUNNAN’S TRADITIONAL CHINESE MEDICINAL MATERIALS FROM THE PERSPECTIVE OF THE SCENT ECONOMY
Biying Zhang
DOI: https://doi.org/10.38193/IJRCMS.2026.8419 | 231-238 | PDF |
| 817 | FINANCIAL LITERACY AND INVESTMENT BEHAVIOUR: EVIDENCE FROM VARANASI DISTRICT
Rajat Kumar Singh, Niraj Pandey and Dr. Vikas Kumar
DOI: https://doi.org/10.38193/IJRCMS.2026.8420 | 239-260 | PDF |
| 818 | CORPORATE SOCIAL RESPONSIBILITY- DUTY TOWARD SOCIETY
Rohit Boora
DOI: https://doi.org/10.38193/IJRCMS.2026.8421 | 261-268 | PDF |
| 819 | TAKEOVER- FAST MODE OF ACQUISITION
Rohit Boora
DOI: https://doi.org/10.38193/IJRCMS.2026.8422 | 269-277 | PDF |
| 820 | FINANCIAL DETERMINANTS OF AGGRESSIVE ACCOUNTING PRACTICES: EVIDENCE FROM FIRMS LISTED ON THE NAIROBI SECURITIES EXCHANGE, KENYA
Timothy Kalume Kahindi, Dr. Isaac Otiende Ojung’a, Prof. Wahida Mahmud Bana and Dr. Gladys Micere Wamiori
DOI: https://doi.org/10.38193/IJRCMS.2026.8423 | 278-303 | PDF |
| 821 | STRATEGIC PERFORMANCE MEASUREMENT IN INDIAN PRIVATE SECTOR BANKS USING THE BALANCED SCORECARD: A CONCEPTUAL FRAMEWORK FOR SUSTAINABLE BANKING EXCELLENCE
Harwinder Kaur
DOI: https://doi.org/10.38193/IJRCMS.2026.8424 | 304-321 | PDF |
| 822 | ROADWORK VS. REAL LIFE: THE HUMAN AND ECONOMIC IMPACT OF WIDENING KERALA’S NH-66
A. S Priyanka and Neelima Anilkumar
DOI: https://doi.org/10.38193/IJRCMS.2026.8425 | 322-332 | PDF |
| 823 | FINANCIAL LITERACY AND FINANCIAL INCLUSION AMONG TRIBAL COMMUNITIES IN KERALA: A STUDY ON THE LEVEL, DETERMINANTS AND INTER-RELATIONSHIP
Bineesh Kumar. M and Dr. G. Parimalarani
DOI: https://doi.org/10.38193/IJRCMS.2026.8426 | 333-345 | PDF |
| 824 | LEADING CHANGE IN THE AGE OF INTELLIGENT MACHINES: A CONCEPTUAL FRAMEWORK FOR HUMAN-CENTERED AI IMPLEMENTATION
M. Farina Begam and Dr. S. Sudhamathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8427 | 346-352 | PDF |
| 825 | RETOOLING INITIATIVES ON THE PERFORMANCE OF CURRICULUM SUPPORT OFFICERS IN THE WESTERN REGION OF KENYA
Dr. Sirai Chebet Sylvia and Dr. Martin Richard Wamalwa
DOI: https://doi.org/10.38193/IJRCMS.2026.8428 | 353-368 | PDF |
| 826 | RETHINKING EMPLOYEE WELL-BEING IN THE DIGITAL BANKING ERA: A CONCEPTUAL ANALYSIS OF DIGITAL TRANSFORMATION AND QUALITY OF WORK LIFE
K. Ganesh and Dr. S. Sudhamathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8429 | 369-376 | PDF |
| 827 | INFLUENCE OF CULTURE ALIGNMENT ON ORGANIZATION PERFORMANCE OF PUBLIC HEALTH FACILITIES IN BUSIA COUNTY, KENYA
Dr. Sirai Chebet Sylvia and Dr. Yona Samo
DOI: https://doi.org/10.38193/IJRCMS.2026.8430 | 377-397 | PDF |
| 828 | BANKING INNOVATION AND SATISFACTION OF CUSTOMERS: THE CASE OF COMMERCIAL BANKS IN CAMEROON
Forbeneh Agha Jude
DOI: https://doi.org/10.38193/IJRCMS.2026.8431 | 398-431 | PDF |
| 829 | GOODS AND SERVICES TAX – DIGITAL COMPLIANCE & ALIGNMENT WITH EASE OF DOING BUSINESS
Rohit Boora
DOI: https://doi.org/10.38193/IJRCMS.2026.8432 | 432-437 | PDF |
| 830 | EMPOWERING WOMEN ENTREPRENEURS FOR SUSTAINABLE TRANSFORMATION IN THE FOOD PROCESSING INDUSTRY
Ms. A. Parimala Devi and Dr. S. Sudhamathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8433 | 438-458 | PDF |
| 831 | EVOLUTION OF THE ACCOUNTANT’S PROFESSIONAL JUDGMENT IN THE ENVIRONMENT OF INTELLIGENT FINANCIAL SYSTEMS
Disha Patel
DOI: https://doi.org/10.38193/IJRCMS.2026.8434 | 459-471 | PDF |
| 832 | EVALUATING CAREER PATHS AND EDUCATIONAL OUTCOMES: A TRACER STUDY OF ACCOUNTANCY GRADUATES AT THE UNIVERSITY OF CEBU – LAPULAPU AND MANDAUE S.Y. 2019-2024
Exequiel C. Cruspero, JR. and Kingie G. Micabalo
DOI: https://doi.org/10.38193/IJRCMS.2026.8435 | 472-495 | PDF |
| 833 | THE EFFECTS OF FIRM SIZE, CAPITAL STRUCTURE, AND EARNINGS QUALITY ON FIRM VALUE, WITH TAX PLANNING AS A MODERATOR, IN SOUTHEAST ASIA
Sihar Tambun, Kiko Armenita Julito, Siti Nurjamilah and Benediktus Rivaldo Manbait
DOI: https://doi.org/10.38193/IJRCMS.2026.8436 | 496-516 | PDF |
| 834 | DEVELOPMENT AND IMPLEMENTATION OF A COMMERCIAL SEO LITERACY MODEL TO ENHANCE SALES EFFICIENCY: A CASE STUDY OF 7,000+ PROFESSIONALS AT SOLOCAL
Franck Cyrill Gordi
DOI: https://doi.org/10.38193/IJRCMS.2026.8437 | 517-526 | PDF |
| 835 | UNEVEN ENGAGEMENT: HOW DIGITAL HR TECHNOLOGY, FLEXIBILITY, LEADERSHIP AND INCLUSION DIFFERENTIALLY SHAPE EMOTIONAL, COGNITIVE AND BEHAVIOURAL ENGAGEMENT AMONG MID-LEVEL BFSI PROFESSIONALS
Sudip Kumar Sen and Dr Shiv K Tripathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8438 | 527-545 | PDF |
| 836 | PERCEPTION GAPS THAT MATTER: A TRI-STAKEHOLDER STUDY OF COMPETENCY ASSESSMENT AND EMPLOYABILITY JUDGMENT AMONG MANAGEMENT GRADUATES IN BENGALURU BUSINESS SCHOOLS
Kamal Bhowmik and Dr Shiv K Tripathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8439 | 546-561 | PDF |
| 837 | BEYOND THE FEE: INSTITUTIONAL AND REGULATORY DETERMINANTS OF COST STRUCTURE IN AICTE-APPROVED AUTONOMOUS MANAGEMENT INSTITUTIONS IN INDIA
Sourish Bandyopadhyay and Dr Shiv K Tripathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8440 | 562-580 | PDF |
| 838 | IMPACT OF SUSTAINABLE HRM PRACTICES ON ORGANIZATIONAL PERFORMANCE – MODERATING ROLE OF EMPLOYEE MOTIVATION
Venissa N Shenoy and Dr. Shobha T.S
DOI: https://doi.org/10.38193/IJRCMS.2026.8441 | 581-598 | PDF |
| 839 | DETERMINANTS OF JOB SATISFACTION: A STUDY ON HEALTHCARE EMPLOYEES IN PAPUM PARE DISTRICT OF ARUNACHAL PRADESH, INDIA
Ms. Techi Jeena and Dr. Philip Modi
DOI: https://doi.org/10.38193/IJRCMS.2026.8442 | 599-611 | PDF |
| 840 | CONSUMER BEHAVIOUR AND PHARMACIST DISPENSING PATTERNS OF MULTIVITAMINS IN PUNE CITY: A CROSS-SECTIONAL STUDY WITH STATISTICAL AND SWOT ANALYSIS OF COMMONLY DISPENSED BRANDS
Deepika Jagadale, Anjali Shukla, Parth Shewale, Ayush Shivarkar, Mitali Sonawane and Akanksha Mahajan
DOI: https://doi.org/10.38193/IJRCMS.2026.8443 | 612-630 | PDF |
| 841 | SUSTAINABILITY OF INFLUENCE MARKETING: ROLE OF AI IN DETECTING AUTHENTIC VS GREENWASHED CONTENT
Manilakshmi. S and Dr. C. Vethirajan
DOI: https://doi.org/10.38193/IJRCMS.2026.8444 | 631-644 | PDF |
| 842 | SOCIO-ECONOMIC IMPACT ON FARMERS THROUGH ARUNACHAL PINEAPPLE FESTIVAL, BAGRA CIRCLE, WEST SIANG DISTRICT, ARUNACHAL PRADESH, INDIA
Mr. Yibom Bagra, Dr. Odang Mara and Mr. B P S Baruah
DOI: https://doi.org/10.38193/IJRCMS.2026.8445 | 645-654 | PDF |
| 843 | A STUDY ON IMPACT OF WORK CULTURE AND EMPLOYEE SATISFACTION IN INDIAN FMGC FIRMS
Dr. M. Mahesh Kumar and Pooja. R
DOI: https://doi.org/10.38193/IJRCMS.2026.8446 | 655-665 | PDF |
| 844 | BEYOND FINANCIAL AWARENESS: FINANCIAL LITERACY, DIGITAL FINANCIAL SERVICE ADOPTION, AND FINANCIAL INCLUSION AMONG COLLEGE STUDENTS
Noushad. K.P, Shijith. V and Sameer P A
DOI: https://doi.org/10.38193/IJRCMS.2026.8447 | 666-681 | PDF |
| 845 | STANDARDIZATION OF FULL-CYCLE PROJECT MANAGEMENT IN REAL ESTATE DEVELOPMENT
Marian Krotov
DOI: https://doi.org/10.38193/IJRCMS.2026.8448 | 682-703 | PDF |
| 846 | THE ROLE OF CULTURAL INTELLIGENCE IN MANAGING WORK STRESS AND ENHANCING JOB INVOLVEMENT AMONG EXPATRIATE EMPLOYEES
Ms Veena R and Dr Bharath Kumar K K
DOI: https://doi.org/10.38193/IJRCMS.2026.8449 | 704-721 | PDF |
| 847 | BUILDING RESILIENT NGOS IN VOLATILE AID CONTEXTS: LESSONS FROM DOMESTIC RESOURCE MOBILIZATION AND LOCAL FUNDRAISING
Hussein Ndonye
DOI: https://doi.org/10.38193/IJRCMS.2026.8450 | 722-740 | PDF |
| 848 | SEMI-SYSTEMATIC LITERATURE REVIEW ON ARTIFICIAL INTELLIGENCE IN MARKETING: APPLICATIONS, TRENDS AND FUTURE RESEARCH AVENUES
Dr. Bushra Siddiqui, Dr. Avinash Singh and Dr. Deepti Samantaray
DOI: https://doi.org/10.38193/IJRCMS.2026.8451 | 741-753 | PDF |
| 849 | NON-PRICE DIFFERENTIATION OF A SALT MANUFACTURER THROUGH PRODUCT INNOVATION IN AN EXPORT-ORIENTED MARKET
Moustafa Fawzy Dawoud
DOI: https://doi.org/10.38193/IJRCMS.2026.8451 | 754-785 | PDF |
| 850 | COST–BENEFIT ANALYSIS AND ECONOMIC VIABILITY OF SELECTED MEDICINAL PLANT CULTIVATION IN IDUKKI DISTRICT
Dr. Preethi K. N
DOI: https://doi.org/10.38193/IJRCMS.2026.8452 | 786-796 | PDF |
| 851 | THE ADMINISTRATIVE SYSTEM OF MUNICIPAL COUNCILS IN GONDIA DISTRICT
Dr. Rajesh M. Bansod
DOI: https://doi.org/10.38193/IJRCMS.2026.8453 | 797-802 | PDF |
| 852 | ROLE OF FINTECH IN FINANCIAL INCLUSION
Dr. Aakanchha Rathore
DOI: https://doi.org/10.38193/IJRCMS.2026.8454 | 803-815 | PDF |
| 853 | CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF INDIAN COMMERCIAL BANKS AND THEIR IMPACT ON SUSTAINABLE DEVELOPMENT
Lidiya Devee. V and Dr. G. Parimalarani
DOI: https://doi.org/10.38193/IJRCMS.2026.8455 | 816-830 | PDF |
