| Title: ROADWORK VS. REAL LIFE: THE HUMAN AND ECONOMIC IMPACT OF WIDENING KERALA’S NH-66 |
| Author: A. S Priyanka and Neelima Anilkumar |
| Abstract: Expanding a major highway through a densely populated region does far more than alter traffic flows—it fundamentally reshapes everyday life and the local economy. This study examines the immediate and long-term impacts of widening National Highway 66 (NH-66) into a six-lane corridor in Kerala’s Thrissur district. Drawing on primary survey data from 120 local residents and commuters, we evaluate the transition from chronic bottlenecks to an infrastructure-led commercial push. |
| Keywords: Balanced Scorecard, Strategic Performance Measurement, Indian Private Sector Banks, Banking Performance, Financial Perspective, Customer Perspective, Internal Business Process, Learning and Growth, Digital Banking, Sustainable Banking. |
| DOI: https://doi.org/10.38193/IJRCMS.2026.8425 |
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| Date of Publication: 01-08-2026 |
| Download Publication Certificate: PDF |
| Published Vol & Issue: Volume 8 Issue 4 July-August 2026 |