EFFECT OF SOCIAL MEDIA-TIKTOK ON GENERATION Z PURCHASE INTENTION EVIDENCES FROM VIETNAM

Title: EFFECT OF SOCIAL MEDIA-TIKTOK ON GENERATION Z PURCHASE INTENTION –EVIDENCES FROM VIETNAM
Authors: Shu-Hui Su, Ying-Maw Teng, Hsiu-Ling Lee*and Tran Nguyen Trong Lan
Abstract:

The primary aim of this study is to investigate the factors influencing the purchasing intention of Vietnamese youth through the lens of social media, with a specific focus on TikTok. This research explored the effects of social media-Tiktok, innovation of selling way, electronic word-of-mouth (eWOM), influencers and personalized experiences on purchase intention of Vietnamese generation Z. The survey technique is used to gather and analyze data from a particular sample population, Gen Z consumers, that utilizes TikTok. Applying a model of multiple regressions, the hypotheses are tested. The results revealed significant positive relationships among social media usage, particularly on TikTok, and the influence of social media influencers, with the purchase intention. The findings emphasized the pivotal role of influencers and social networking platforms in forming the purchasing intention of Vietnamese Gen Z consumers. The results of the study added to the body of knowledge about how social media affects consumer behavior. Moreover, the study’s results provided insights into the ways in which businesses can leverage Tiktok to reach and engage with Gen Z consumers in Vietnam.

Keywords: Purchase Intention, Social Media, Tiktok, Gen Z Consumers, Influencer
DOI: https://doi.org/10.38193/IJRCMS.2024.6304
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Date of Publication: 22-06-2024
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AWARENESS AND SATISFACTION LEVEL OF GST AMONG RETAILERS

Title: AWARENESS AND SATISFACTION LEVEL OF GST AMONG RETAILERS
Author: Saranya k
Abstract:

The Goods and Service Tax (GST), the biggest reform in India’s indirect tax structure since the economy began to be opened up 25 years ago at last looks set to become a reality. The Constitution Amendment Bill finally got the nod of Rajya Sabha. The government successfully stitched together a political consensus on the GST Bill to pave the way for the much-awaited rollout of the landmark tax reform that will create a common market of 1.25 billion people. GST will be a game-changing reform for the Indian economy by developing a common Indian market and reducing the cascading effect of tax on the cost of goods and services. It will impact the Tax structure, Tax incidence, and Tax computation. Tax payment, Compliance, Credit utilization, and reporting led to a complete overhaul of the current indirect tax system. Law provides for a period that may extend to five years, based on the recommendations of the GST Council. Here, every taxpayer will be issued a 15-digit common Identification Number which will be called a “Goods and Service Identification Number” (GSTIN) a pan-based number. GST is a consumption-based tax levied on the sale, manufacturing, and consumption of goods and services at the national level. Many taxes have been subsumed under the GST Act.

Keywords: GST, composition scheme, GST slab rate, cascading effect
DOI: https://doi.org/10.38193/IJRCMS.2024.6303
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Date of Publication: 14-06-2024
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EXPLORING EMPLOYEE JOB SATISFACTION AT CONCENTRIX: A COMPREHENSIVE STUDY

Title: EXPLORING EMPLOYEE JOB SATISFACTION AT CONCENTRIX: A COMPREHENSIVE STUDY
Author: Dr Sumedha Vikram Khanna
Abstract:

The paper sheds light on Concentrix workers’ job satisfaction levels. Managers and employees may have various motivations for desiring work-related organizational environments. Life values, fulfillment, a sense of wholeness, love, purpose, contribution, and meaning are issues that affect today’s workforce. Employees now consider job pleasure to be a right, much as the company expects top performance from its staff. Individuals who feel that they cannot change the results they create at work or perhaps in another organization because they are unhappy with the results that are achieved. On the other hand, people feel more involved when they are satisfied with the amount of knowledge they can gain from their employment. Study participants include the Concentrix branch situated in Chandigarh’s IT Park. All of Concentrix’s workers are included in the study. For the study, a sample of 100 Concentrix personnel in managerial and functional positions was selected.

Keywords: Job, satisfaction, employees.
DOI: https://doi.org/10.38193/IJRCMS.2024.6302
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Date of Publication: 05-06-2024
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INVESTMENT DECISIONS AMONG THE STOCK MARKET INVESTORS AND AWARENESS ON OPERATIONAL PERFORMANCE OF PRIVATIZED COMPANIES

Title: INVESTMENT DECISIONS AMONG THE STOCK MARKET INVESTORS AND AWARENESS ON OPERATIONAL PERFORMANCE OF PRIVATIZED COMPANIES
Authors: Dr. N. Punnavanam and P. Najiya Rinju
Abstract:

Operational performance quantifies the effectiveness and efficiency with which a company carries out its internal procedures in order to meet its targets. It entails keeping an eye on and improving key performance indicators (KPIs) like cost effectiveness, quality, productivity, and customer satisfaction. By assessing and enhancing its operational performance, a company can lower expenses, boost investor satisfaction, and become more competitive. Operational performance is crucial for businesses for a variety of reasons. It can, first and foremost, have a big effect on a company’s bottom line. By enhancing operational performance, a company can raise revenue, cut expenses, and boost profitability. For instance, a manufacturing company’s sales and profits will rise if it can boost productivity and create more products using the same resources. The present study aimed to know the investment decisions among the stock market investors and the operational performance of privatized companies in the Malappuram District of Kerala. The study used a questionnaire method to collect the data from 120 respondents by applying convenience sampling. The study revealed that investors must measure operational performance in order to pinpoint problem areas and streamline procedures. Organizations may monitor their progress and make well-informed decisions to increase productivity and cut expenses by establishing quantifiable goals and monitoring key performance indicators (KPIs).

Keywords: Operational performance, Investor, Stock market, Streamline, Productivity.
DOI: https://doi.org/10.38193/IJRCMS.2024.6301
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Date of Publication: 20-05-2024
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PRACTICES AND CHALLENGES IN THE IMPLEMENTATION OF REPUBLIC ACT 9184 IN LOCAL GOVERNMENT UNITS

Title: PRACTICES AND CHALLENGES IN THE IMPLEMENTATION OF REPUBLIC ACT 9184 IN LOCAL GOVERNMENT UNITS
Authors: Ellaine B. Iyog
Abstract:

Republic Act 9184 and its Implementing Rules and Regulations (IRR), also known as the Government Procurement Reform Act (GPRA) 2003, guide the Philippine government procurement system to ensure transparency, competitiveness, and accountability in the government’s procurement of goods, infrastructure projects, and consulting services. This study aimed to determine the practices and challenges in the implementation of Republic Act 9184 in the local government units in Oroquita City. This study used a quantitative and descriptive survey design to assess the practice and challenges of implementing Republic Act 9184 in selected local government units in Misamis Occidental. The study’s respondents included members of the Bids and Awards Committee, BAC-TWG, and Provisional BAC members (unit heads). The researcher adapted a standardized questionnaire from the Dagohoy et al. (2023) study. The results showed that local government units in Misamis Occidental rated their government procurement practices as “always practiced,” indicating a high level of consistency. The Bids and Awards Committee faced significant challenges during the procurement process, placing it in the “much challenging” category. The researcher highly recommends that Local government units and municipalities may continue to prioritize and enhance their use of electronic procurement methods. Second, to address the issue of substandard items, the committee could enhance their supplier vetting process to select only reputable and high-quality vendors for procurement. Lastly, the committee should conduct regular reviews of past procurement projects to identify areas for improvement and continuously improve the procurement process.

Keywords: practices, challenges, RA 9184, local government unit
DOI: https://doi.org/10.38193/IJRCMS.2024.6211
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Date of Publication: 30-04-2024
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CORPORATE GOVERNANCE MECHANISM AND FINANCIAL DISTRESS LIKELIHOOD: EVIDENCE FROM LISTED CONSUMER GOODS COMPANIES IN NIGERIA

Title: CORPORATE GOVERNANCE MECHANISM AND FINANCIAL DISTRESS LIKELIHOOD: EVIDENCE FROM LISTED CONSUMER GOODS COMPANIES IN NIGERIA
Authors: Pirdam Binwai and I A Mustapha
Abstract:

This study examined the effect of corporate governance mechanism on financial distress likelihood of listed consumer goods firms in Nigeria for a period of fifteen years (2008-2022). Published annual reports were used as secondary data from the sampled firms. The population consists of 13 consumer goods firms listed on the Nigerian Exchange as at 31st December 2021 and the sample size was made up of 13 consumer goods firms having the required data. Atman’s Z- score was used to measure FDL. The study adopted multiple regression technique in analyzing the data extracted. The study concluded that board gender diversity has a significant effect on financial likelihood of listed consumer goods firm in Nigeria. However, board independence did not show significant effects on financial distress likelihood of listed consumer goods firms in Nigeria. The study recommended that the presence of independent directors on the board should be encouraged as they will enhance monitoring mechanism and reduce the propensity to likelihood of financial distress. Additionally, that the inclusion of female directors should be maintained by the listed consumer goods firm in Nigeria in order to mitigate the likelihood of financial distress

Keywords: Financial Distress likelihood, corporate governance mechanism, BGD, BIND, LEV
DOI: https://doi.org/10.38193/IJRCMS.2024.6210
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Date of Publication: 30-04-2024
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CHOICE OF THE PROFESSIONAL STUDENTS ON PURCHASING MOBILE HANDSETS: A STUDY ON INFLUENCING FACTORS

Title: CHOICE OF THE PROFESSIONAL STUDENTS ON PURCHASING MOBILE HANDSETS: A STUDY ON INFLUENCING FACTORS
Authors: Dr. Gaurav Rath and Dr. Santanu Kumar Das
Abstract:

India’s smartphone manufacturing industry has surged to $44 billion, marking a significant milestone. The country’s smartphone exports have reached a record high of $11 billion. A mere decade ago, imports dominated the market with 98% of mobile phones being brought in from abroad. Now an impressive 99.2% of mobile phones used in India are domestically produced, showcasing a remarkable shift towards local manufacturing. The government aims to reach a milestone of USD 300 billion in electronics manufacturing by 2025-26, with exports accounting for USD 120 billion of that figure. Mobile phones are projected to play a significant role, contributing over USD 50 billion to exports by 2025-26. Against this backdrop, the present study is conducted to understand how customers place these companies in their minds. This study tries to judge the perception of respondents by taking into account top-end features, basic features, brand image, economy, additional features, and versatility of physical characteristics prided by handset sellers with the help of factor analysis. The study suggests that handset sellers should be considering the above-mentioned factors to capitalize on the opportunity.

Keywords: Mobile handsets, Professional students, Influencing factors, purchase.
DOI: https://doi.org/10.38193/IJRCMS.2024.6209
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Date of Publication: 30-04-2024
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COMPARISON OF IMAGE PERCEPTION OF BRAND PERSONALITY OF PERFUME PRODUCTS BETWEEN TWO AGE-GROUPS

Title: COMPARISON OF IMAGE PERCEPTION OF BRAND PERSONALITY OF PERFUME PRODUCTS BETWEEN TWO AGE-GROUPS
Authors: Ploykwan Jedeejit and Thichacha Boonreungkaow
Abstract:

This study aims to study brand image of perfume products from perception of Generation X and Generation Y consumers in Chiang Mai, and compare difference in perfume brand image perception between Generation X and Generation Y consumers. This study also studies relationship between perfume brand image perception and relationship level consumers have with brand. The sample group used in this research is 200 buyers of designated perfume brands, 100 are in Generation X (Extraordinary Generation) and 100 are in Generation Y (Generation Why). Tool used in primary data collection is a questionnaire. Analysis of relationship between perfume brand image perception and relationship level consumers have with brand is done by deductive statistics, such as Pearson Correlation analysis. The research found that the two age-groups have the same level of perfume brand image perception for all 5 groups and 3 brands. Such result may be due to Chanel, Christian Dior and Yves Saint-Laurent products are leading products from Paris, France, that is already famous for perfume, also all 3 brands have longstanding reputations with worldwide consumer bases and markets, including Thailand. Although market share is different per spending and financial status of consumers, both age groups are always interested in the 3 perfume brands, which could be seen from high amount of attention when any of the brands releases new product, especially on Social Network.

Keywords: Image Perception, Brand Personality, Perfume Products
DOI: https://doi.org/10.38193/IJRCMS.2024.6208
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Date of Publication: 21-04-2024
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MARKETING POTENTIAL DEVELOPMENT IN TERMS OF NEEDS OF THAI HERBS IN SPA BUSINESS TO PROMOTE MEDICAL TOURISM

Title: MARKETING POTENTIAL DEVELOPMENT IN TERMS OF NEEDS OF THAI HERBS IN SPA BUSINESS TO PROMOTE MEDICAL TOURISM
Authors: Praputhson Piakson, Chumpon Piakson and Sunantha Singhathawat
Abstract:

The study was mixed methods research which use survey and analysis of data from business entrepreneurs who have been operating for 5 years or more, 10 locations in Bangkok. The snowball sampling method was used and 400 tourists by followed Taro Yamane, questionnaires were purposive sampling that who have used the spa services. Then analysed by descriptive statistics, Average standard deviation. Most of tourist are female, ages 41-50 years, single, revenue more than 40,001 Bath, career: private employee. Tourist behaviours of using Thai massage services for relieve stress 1 time per month. Period of spend the service around 1-2 hours per time in Saturday-Sunday. The influence persons in the use of the service were themselves. The expense par time to use the was less than 1,000 Baht. Marketing Mix (7Ps) travellers focus on satisfaction in providing services of spa business in term of process, physical environment, marketing promotion, people, place, price and products as severally. Equivalent of women and men entrepreneurs in Day spa business. The investment were personal capital and a bank credit. There are 10 or more employees. Types of massage services were general spa which are various price, on location store. The marketing promotions were public relations, brochure, event. The staffs dress well as simple, elegant, good-looking, and clean. In terms of personnel employees who take an experience and able to communicate in foreign languages are selected. For service staffs have to professional license, good personality, and have a good relationship. Raw materials used in the spa business were purchase from ready-made raw materials. Problems and obstacles in the spa business are a lack of staff who have a knowledge or expertise in spa business management, high of staff turnover and a services skill of employees in providing services are rare. In marketing aspect were high competition, good locations were rare and high cost. Herbs which used in spa business were general such as turmeric, Phlai, compress massage oil, tamarind, Kaffir lime, balm, aroma oil and etc. Currently, there is no shortage of such herbs. and has sufficient quantity to meet demand.

Keywords: Spa Business, Health Tourism, Marketing Mix (7Ps).
DOI: https://doi.org/10.38193/IJRCMS.2024.6207
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Date of Publication: 21-04-2024
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COMPARATIVE ANALYSIS OF THE FINANCIAL PERFORMANCE OF THE BANKS

Title: COMPARATIVE ANALYSIS OF THE FINANCIAL PERFORMANCE OF THE BANKS
Authors: Dr O. P. Gupta and Neetu Dongre
Abstract:

In the dynamic world of finance, banks play a pivotal role in economic stability and growth, and analysing their financial performance is crucial for investors, regulators, and policymakers. This study offers a comparative analysis of the financial performance of banks over five years (2018-19 to 2022-23), underscoring their importance in the financial ecosystem. It evaluates profitability, asset quality, and liquidity, key indicators of a bank’s health and efficiency. Profitability is assessed through Return on Assets (ROA), Return on Equity (ROE), and Net Interest Margin (NIM), while Asset Quality is gauged using Gross and Net Non-Performing Assets (NPA) ratios, and the Credit Deposit Ratio. Liquidity is examined via Liquid Assets to Total Assets and Liquid Assets to Demand Deposits ratios. Employing ratio analysis and a correlation matrix, the research uncovers trends and interrelationships in these financial metrics. The findings reveal an overall enhancement in profitability and asset quality, with notable increases in ROA and ROE and a decline in NPA ratios. Liquidity analysis shows varying trends. This study provides critical insights into the banking sector’s financial health, highlighting areas of strength and potential risk, essential for informed decision-making and strategic planning in the financial industry.

Keywords: Savings; Investment; Correlation; Granger cointegration; Granger Causality.
DOI: https://doi.org/10.38193/IJRCMS.2024.6206
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Date of Publication: 12-04-2024
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