| Title: IMPACT OF LEISURE SATISFACTION ON WORK ENGAGEMENT AND WORK–FAMILY ENRICHMENT AMONG CORPORATE EMPLOYEES |
| Author: Nagavigneswaran M, and Raghavi, I. S |
| Abstract: This research uses a group of employees working in corporate, with the use of popular standardized tools out there like; Leisure Satisfaction Measure, Utrecht Work Engagement Scale and Work-Family Enrichment Scale. Carefully analysed the data with SPSS 20.0 to find the relationships with correlation, difference in t-tests, and influence of regression. When the employees are happy with what they are doing in their Leisure time where tend to do the work more efficient. These employees tend to put more efforts in their work which makes them more committed and engaged with their roles both in work and family. Therefore, having higher leisure satisfaction is correlated with a stronger work and family enrichment. But also, not every person has the same feeling about their free time. The results confess that the organization should take measures and establish policies according to employees, out of work well being. |
| Keywords: Leisure Satisfaction, Utrecht Work Engagement, Work-Family Enrichment, corporate employees |
| DOI: https://doi.org/10.38193/IJRCMS.2026.8251 |
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| Date of Publication: 14-04-2026 |
| Download Publication Certificate: PDF |
| Published Vol & Issue: Volume 8 Issue 2 March-April 2026 |
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STUDY ON HOW FOOD DELIVERY APPS USE DARK NUDGES TO CREATE FAKE HUNGER WITH SPECIAL REFERENCE TO COIMBATORE CITY
| Title: STUDY ON HOW FOOD DELIVERY APPS USE DARK NUDGES TO CREATE FAKE HUNGER WITH SPECIAL REFERENCE TO COIMBATORE CITY |
| Author: Mrs. SRI KEERTHANA J |
| Abstract: The rapid growth of food delivery applications in urban India has significantly transformed eating habits, shifting food consumption from a need-based activity to a convenience-driven behaviour. This study explores the psychological impact of food delivery apps, particularly focusing on the concept of “fake hunger” — a condition where users feel the urge to eat without actual physical need. The research highlights how app features such as attractive visuals, push notifications, discounts and reward systems stimulate cravings by triggering dopamine responses, thereby influencing user decisions. This study is conducted in Coimbatore city, targeting frequent users of food delivery platforms, especially youth and young adults. Using a descriptive research design and convenience sampling method, primary data were collected from 105 respondents through a structured questionnaire. The analysis is performed using simple percentage techniques to understand patterns in user behaviour, emotional triggers and app interaction. The findings aim to identify dark nudge techniques used by food delivery apps, examine psychological factors like stress and boredom that contribute to fake hunger, and evaluate the extent to which app-driven stimuli affect ordering habits. The study also emphasises the lack of awareness among users regarding such manipulative design strategies. |
| Keywords: Dark Nudges, Food Delivery Apps, Fake Hunger, Consumer Behavior, Digital Consumption Patterns |
| DOI: https://doi.org/10.38193/IJRCMS.2026.8250 |
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| Date of Publication: 14-04-2026 |
| Download Publication Certificate: PDF |
| Published Vol & Issue: Volume 8 Issue 2 March-April 2026 |
THE INFLUENCE OF ONLINE REVIEWS ON CONSUMER PURCHASE DECISIONS IN E-COMMERCE PLATFORMS: A STUDY OF BANGALORE AND KOLAR REGIONS
| Title: THE INFLUENCE OF ONLINE REVIEWS ON CONSUMER PURCHASE DECISIONS IN E-COMMERCE PLATFORMS: A STUDY OF BANGALORE AND KOLAR REGIONS |
| Author: Dr. Subramanya S.V. and Dr. Anil N |
| Abstract: The rapid growth of e-commerce platforms has significantly transformed consumer purchasing behavior, with online reviews emerging as a critical influencing factor. This study investigates the role of online reviews in shaping consumer purchase decisions, focusing on consumers in Bangalore and Kolar regions. The research examines how review quality, rating systems, credibility, and sentiment affect consumer trust and buying intention. A structured questionnaire was used to collect primary data from 120 respondents. The findings reveal that verified reviews and positive ratings significantly enhance trust and influence purchase decisions, while negative and fake reviews create hesitation among consumers. The study concludes with recommendations for improving transparency and authenticity in online review systems. |
| Keywords: Online Reviews, Consumer Behavior, E-Commerce, Purchase Decision, Trust, Digital Marketing, India |
| DOI: https://doi.org/10.38193/IJRCMS.2026.8249 |
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| Date of Publication: 14-04-2026 |
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| Published Vol & Issue: Volume 8 Issue 2 March-April 2026 |
ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING APPLICATIONS IN FINANCIAL RISK ASSESSMENT AND INVESTMENT DECISION-MAKING
| Title: ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING APPLICATIONS IN FINANCIAL RISK ASSESSMENT AND INVESTMENT DECISION-MAKING |
| Author: Dr. N. Thangaraj |
| Abstract: In recent years, Artificial Intelligence (AI) and Machine Learning (ML) have significantly transformed the financial sector. These technologies enable organizations to analyse large volumes of data, predict risks, and support effective investment decisions. This research paper examines the applications of AI and ML in financial risk assessment and investment decision-making. The study is based on secondary data collected from journals, books, and online academic sources. The findings indicate that AI and ML improve prediction accuracy, reduce human errors, and enhance financial performance. However, challenges such as ethical issues, data security, and lack of transparency continue to hinder their full adoption. The study concludes that AI and ML will play a critical role in the future of financial management and investment strategies. |
| Keywords: Artificial Intelligence, Machine Learning, Financial Risk, Investment Decision, Predictive Models |
| DOI: https://doi.org/10.38193/IJRCMS.2026.8248 |
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| Date of Publication: 14-04-2026 |
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| Published Vol & Issue: Volume 8 Issue 2 March-April 2026 |
AN EMPIRICAL STUDY IN TAMIL NADU’S TIRUPUR DISTRICT ON FINANCIAL INCLUSION VIA POST OFFICE SAVINGS PLANS AND THEIR EFFICIENCY IN ENCOURAGING HOUSEHOLD SAVINGS
| Title: AN EMPIRICAL STUDY IN TAMIL NADU’S TIRUPUR DISTRICT ON FINANCIAL INCLUSION VIA POST OFFICE SAVINGS PLANS AND THEIR EFFICIENCY IN ENCOURAGING HOUSEHOLD SAVINGS |
| Author: RAMATHAL P and Dr. R. RAJASEKARAN |
| Abstract: Financial inclusion is a key driver of inclusive economic development, ensuring access to financial services for all segments of society. In India, India Post plays a significant role in promoting financial inclusion through its wide network and various small savings schemes. This study examines the contribution of post office savings schemes in enhancing financial inclusion and evaluates their effectiveness in mobilizing household savings in Tirupur District of Tamil Nadu. The research is based on primary data collected from 120 respondents using a structured questionnaire. The findings reveal that post office schemes are widely preferred due to their safety, reliability, and government support. Recurring deposits and savings accounts are the most popular schemes among households. However, the study also identifies moderate levels of awareness and limited adoption of digital services as key challenges. Despite the presence of commercial banks, post offices continue to serve as an important financial institution, particularly for rural and semi-urban populations. The study concludes that improving awareness and integrating digital technology can enhance the effectiveness of post office savings schemes in mobilizing household savings and strengthening financial inclusion. |
| Keywords: Financial Inclusion, India Post, Small Savings Schemes, Household Savings, Tirupur District |
| DOI: https://doi.org/10.38193/IJRCMS.2026.8247 |
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| Date of Publication: 14-04-2026 |
| Download Publication Certificate: PDF |
| Published Vol & Issue: Volume 8 Issue 2 March-April 2026 |
IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES AND KNOWLEDGE CONVERSION ON ORGANIZATIONAL OUTCOMES: A STUDY ON IT EMPLOYEES WITH MEDIATING AND MODERATING EFFECTS
| Title: IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES AND KNOWLEDGE CONVERSION ON ORGANIZATIONAL OUTCOMES: A STUDY ON IT EMPLOYEES WITH MEDIATING AND MODERATING EFFECTS |
| Author: Parvathi Chandrasekaran and Arul Ramanatha Pillai |
| Abstract: Purpose: This study examines the impact of knowledge management practices and knowledge conversion on organizational outcomes among IT employees in Chennai, with a focus on the mediating role of employee knowledge capability and the moderating effect of leadership support. |
| Keywords: Knowledge Management, Knowledge Conversion, Organizational Outcomes, Employee Knowledge Capability, Leadership Support, IT Employees, Chennai. |
| DOI: https://doi.org/10.38193/IJRCMS.2026.8239 |
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| Date of Publication: 13-04-2026 |
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| Published Vol & Issue: Volume 8 Issue 2 March-April 2026 |
THE TRUST–VOLATILITY PARADOX IN CRYPTOCURRENCY INVESTMENT: THE MEDIATING ROLE OF PERCEIVED RISK AND THE MODERATING INFLUENCE OF INVESTOR TRUST
| Title: THE TRUST–VOLATILITY PARADOX IN CRYPTOCURRENCY INVESTMENT: THE MEDIATING ROLE OF PERCEIVED RISK AND THE MODERATING INFLUENCE OF INVESTOR TRUST |
| Author: Mr. Akash Shashikant Jain |
| Abstract: This comprehensive study investigates the trust-volatility paradox in cryptocurrency investments, exploring how perceived risk and market fluctuations influence investor decisions. The research employs a mixed-methods approach, combining quantitative survey of investors from diverse demographic backgrounds with experimental simulations designed to replicate various levels of market volatility. Quantitative data are analysed using Structural Equation Modelling (SEM) to examine relationships between perceived volatility, investor trust, and investment behaviour, while ANOVA and regression analysis assess the impact of different volatility scenarios. Key findings reveal that heightened perceived volatility reduces investor trust, with perceived risk acting as a mediator in this relationship. Furthermore, trust serves as a moderating factor that shapes risk tolerance and investment decisions, particularly in volatile market conditions. These insights offer practical implications for investors seeking to navigate cryptocurrency volatility, financial advisors developing risk management strategies, and regulators aiming to foster a more stable investment environment. This research contributes to the growing field of behavioural finance by enhancing our understanding of how psychological factors influence investment behaviour in emerging digital asset markets. |
| Keywords: Cryptocurrency, Volatility, Investor Trust, Perceived Risk, Structural Equation Modelling |
| DOI: https://doi.org/10.38193/IJRCMS.2026.8246 |
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| Date of Publication: 09-04-2026 |
| Download Publication Certificate: PDF |
| Published Vol & Issue: Volume 8 Issue 2 March-April 2026 |
A STUDY OF EFFECTIVENESS BETWEEN THE HIGHER EDUCATION’S SOCIAL RESPONSIBILITY PRACTICES EFFECTIVENESS
| Title: A STUDY OF EFFECTIVENESS BETWEEN THE HIGHER EDUCATION’S SOCIAL RESPONSIBILITY PRACTICES EFFECTIVENESS |
| Author: Maria M and Dr. M Aakina Barveen |
| Abstract: In the years before that, there have been a growing focus on business and individual social responsibility. We investigate the efficacy of adding social responsibility courses to the higher education curriculum, focusing on Bangalore Universities specifically. Overall, the findings show that kids benefit from this kind of curriculum, however the effects vary depending on the students. In particular, the findings indicate that compared to their gender counterparts, female students often exhibit a higher degree of personal social responsibility. The findings also show that students’ views of how ethical businesses need to act for the benefit of society and institution are influenced by their degree of social responsibility. We draw the conclusion that these classes help students learn how to be decent citizens and inspire them to become active members of the community. |
| Keywords: Environment, Community, environmental chemistry, ecology, environmental engineering, and pollution. Other relevant areas include environmental management, sustainability, environmental biology, geosciences, and environmental technologies. |
| DOI: https://doi.org/10.38193/IJRCMS.2026.8245 |
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| Date of Publication: 09-04-2026 |
| Download Publication Certificate: PDF |
| Published Vol & Issue: Volume 8 Issue 2 March-April 2026 |
A STUDY ON COPING STRATEGIES OF STRESS MANAGEMENT AMONG TEACHING FACULTIES OF HIGHER EDUCATION/UNIVERSITIES
| Title: A STUDY ON COPING STRATEGIES OF STRESS MANAGEMENT AMONG TEACHING FACULTIES OF HIGHER EDUCATION/UNIVERSITIES |
| Author: Sakshi Mathur and Shurti Jain |
| Abstract: The study looked at the adaptation components utilized by the college of instruction administration staff. When somebody feels that a circumstance or request is troublesome, perilous, or overwhelming, they may encounter push, which could be a physiological and mental response (Girija, 2024). Adaptation of instruments is vital for individuals to overcome or reduce the pressure they experience. To bargain with stress, individuals utilize an assortment of adaptation components. This article’s objective is to shed light on the stress-reduction methods utilized by recently certified essential and lower auxiliary school instructors who have earned a five-year coordinates master’s degree. Higher instruction educating staff members’ well-being, work bliss, and common viability as teachers can all be essentially affected by work stress. Higher instruction educates as often encounter a staffing gap among their teaching staff, which has genuine repercussions for both instructors and students. Staff work force often as possible involvement tall levels of pressure due to the thorough nature of scholarly work, which includes teaching, research, regulatory duties, and student supervision. The reason for this consideration is to examine the diverse adaptation instruments utilized by college teaching staff to cope with stress, with an emphasis on finding both effective and unsuccessful approaches. Information from a wide test of instructing staff individuals in a few disciplines was accumulated employing a mixed-methods approach that combined quantitative overviews and subjective interviews. |
| Keywords: Stress Management, Coping Strategies, Teaching faculties, Higher Education Institute |
| DOI: https://doi.org/10.38193/IJRCMS.2026.8244 |
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| Date of Publication: 09-04-2026 |
| Download Publication Certificate: PDF |
| Published Vol & Issue: Volume 8 Issue 2 March-April 2026 |
MULTI- LAYERED VALUE CO-CREATION CREATION PRINCIPAL (MLVC)- A NEW THEORETICAL FRAMEWORK FOR COMMERCE IN THE DIGITAL AGE
| Title: MULTI- LAYERED VALUE CO-CREATION CREATION PRINCIPAL (MLVC)- A NEW THEORETICAL FRAMEWORK FOR COMMERCE IN THE DIGITAL AGE |
| Author: Dr Meenu Bhati |
| Abstract: This research paper proposes a novel commerce principle – Multi-layered Value Co-creation Principle (MLVC). This principle explains the changing nature of value creation in digital, platform-based economies where traditional bipolar business models have limited relevance. The MLVC principle proposes value co-creation across four interconnected layers: (1) Physical, (2) Digital, (3) Social, and (4) Systemic. This research tests the viability and relevance of this principle in the Indian context through three detailed case studies of UPI, ONDC, and digital public infrastructure (India Stack). Data collected through mixed-methods approach (20 interviews, survey of 500 businesses, and document analysis) reveals that the MLVC principle is not only effective in explaining business strategies but can also predict their sustainability and growth. This research makes significant contributions to the fields of commerce theory, business strategy, and digital economics. |
| Keywords: Multi-layered Value Co-creation, MLVC Principle, Digital Commerce, Platform Economy, Indian Digital Ecosystem, UPI, ONDC, India Stack |
| DOI: https://doi.org/10.38193/IJRCMS.2026.8243 |
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| Date of Publication: 09-04-2026 |
| Download Publication Certificate: PDF |
| Published Vol & Issue: Volume 8 Issue 2 March-April 2026 |