Organic food products have become significant in recent years as consumers are becoming more conscious about health and wellness, environmental protection, and food security. But despite their growing popularity, there are various issues affecting their uptake. The current study seeks to examine the issues related with organic food products from the consumers’ view. Primary data has been gathered through a questionnaire from a sample of 130 people in Coimbatore city. The study used a descriptive research design. The study reveals price, lack of awareness, availability and certification issues are the major problems. This study finds that while consumers have a favourable attitude towards organic food, their buying intentions are limited by economic and availability issues. The research ends with recommendations to enhance awareness, purchase convenience and price of organic food products.