The rapid proliferation of social media platforms has fundamentally reshaped the landscape of consumer purchasing behaviour. This study investigates the influence of social media on online consumer behaviour and digital shopping trends, with special reference to social commerce practices. Using a descriptive research design and a structured questionnaire administered to 101 respondents of diverse demographic profiles, the study employs percentage analysis, chi-square testing, and weighted average methods for data interpretation. The findings reveal that social media exerts a moderate influence on consumer buying behaviour; however, factors such as product quality, trust, pricing, and customer service remain pivotal determinants of purchase decisions. Most respondents maintain a neutral stance towards social media advertisements, influencer marketing, and online shopping convenience. The chi-square analysis confirms no statistically significant relationship between gender and satisfaction with social media shopping (χ² = 9.97, df = 8, p > 0.05). A weighted average score of 3.10 indicates moderate-to-positive consumer evaluations of online product variety. The study underscores the necessity for businesses to augment credibility, engagement strategies, and consumer trust to fully harness the potential of social media commerce.