| 739 | A STUDY ON SUSTAINABLE TOURISM IN INDIA: COMPARATIVE ASSESSMENT OF SUSTAINABILITY PRACTICES ACROSS STATES AND UNION TERRITORIES OF INDIA
Dr. BSV Meera Setty
DOI: https://doi.org/10.38193/IJRCMS.2026.8301 | 01-29 | PDF |
| 740 | AN EMPIRICAL STUDY ON LOAN UTILISATION UNDER PMMY BASED ON BENEFICIARY CHARACTERISTICS
Dr. B. Sandhya Rani and Pangala. Chandrakala
DOI: https://doi.org/10.38193/IJRCMS.2026.8302 | 30-47 | PDF |
| 741 | DECODING THE TAX – GROWTH NEXUS: A TIME-SERIES ANALYSIS OF INDIA’S DIRECT AND INDIRECT TAX STRUCTURE
Dr. Sanjay P. Parab
DOI: https://doi.org/10.38193/IJRCMS.2026.8303 | 48-62 | PDF |
| 742 | THE ROLE OF PSYCHOLOGICAL NEEDS AND JOB RESOURCES IN SALES PROFESSIONALS’ CAREER WELL BEING
Ganeshkumar T. and Mr Rameshkumar J.
DOI: https://doi.org/10.38193/IJRCMS.2026.8304 | 63-77 | PDF |
| 743 | A STUDY ON ONLINE CONSUMER BEHAVIOUR AND DIGITAL SHOPPING TRENDS WITH SPECIAL REFERENCE OF SOCIAL MEDIA SHOPPING
Dr. M. Mahesh Kumar and Aarya K
DOI: https://doi.org/10.38193/IJRCMS.2026.8305 | 78-87 | PDF |
| 744 | INFLUENCE OF SOCIO-BEHAVIOURAL APPROACH ON GEN Z’S ONLINE PURCHASE BEHAVIOUR OF URBAN AND RURAL WOMEN CONSUMERS
Dr. Ayush Kumar and Shivangi Tripathi
DOI: https://doi.org/10.38193/IJRCMS.2026.8306 | 88-104 | PDF |
| 745 | A STUDY ON THE PROBLEM OF ORGANIC FOOD PRODUCTS
Dr. M. Mahesh Kumar and S. Shriram
DOI: https://doi.org/10.38193/IJRCMS.2026.8307 | 105-114 | PDF |
| 746 | AI – ENABLED PERSONALIZATION AND ITS IMPACT ON SUSTAINABLE BRAND ENGAGEMENT
Ms. S. Manilakshmi and Dr. C. Vethirajan
DOI: https://doi.org/10.38193/IJRCMS.2026.8308 | 115-121 | PDF |
| 747 | AGENTIC AI FOR ENTERPRISE WORKFLOW AUTOMATION: IMPACT AND ARCHITECTURAL PRINCIPLES FOR MULTI-AGENT ORCHESTRATION
Nitin Garg
DOI: https://doi.org/10.38193/IJRCMS.2026.8309 | 122-136 | PDF |
| 748 | A BEHAVIOURAL SCIENCE APPROACH TO SUSTAINABILITY: MODELLING THE INTENTION–BEHAVIOUR GAP IN PRO-ENVIRONMENTAL ACTIONS
Ambica Praseed, Varnna and Shaswati T
DOI: https://doi.org/10.38193/IJRCMS.2026.8310 | 137-144 | PDF |
| 749 | INDIA’S FIN TECH REVOLUTION: EMPOWERING ENTREPRENEURS, TRANSFORMING INVESTMENT AND REDEFINING CONSUMER FINANCE IN THE DIGITAL AGE
Dr. Pradeep Kumar Jaluka
DOI: https://doi.org/10.38193/IJRCMS.2026.8311 | 145-155 | PDF |
| 750 | CHALLENGES AND PROSPECTS OF DIGITAL FINANCIAL INCLUSION AMONG RURAL RESIDENTS IN IDUKKI DISTRICT, KERALA
Dr. Biju Thomas and Divya Kochukoshy
DOI: https://doi.org/10.38193/IJRCMS.2026.8312 | 156-165 | PDF |
| 751 | MACROECONOMIC FACTORS INFLUENCING PHARMA STOCK PRICES IN INDIA
Mrs. Madhu
DOI: https://doi.org/10.38193/IJRCMS.2026.8313 | 166-178 | PDF |
| 752 | EXPLORING DETERMINANTS OF CAREER ADVANCEMENT AND DEVELOPMENT IN CROWD WORK PLATFORMS
Dr. Devaraju
DOI: https://doi.org/10.38193/IJRCMS.2026.8314 | 179-189 | PDF |
| 753 | QUALITY OF SERVICE IN KARNATAKA STATE ROAD TRANSPORT CORPORATIONS
Dr. Madhusudhana. B
DOI: https://doi.org/10.38193/IJRCMS.2026.8315 | 190-206 | PDF |
| 754 | ARTIFICIAL INTELLIGENCE AND THE FUTURE OF AUTOMOTIVE CUSTOMER EXPERIENCE: OPPORTUNITIES, RISKS, AND STRATEGIC INSIGHTS: A SYSTEMATIC REVIEW
Lavanya S and Nataraj Balasubramanian
DOI: https://doi.org/10.38193/IJRCMS.2026.8316 | 207-220 | PDF |
| 755 | E WASTE MANAGEMENT IN INDIA: CHALLENGES AND A PATH TO SUSTAINABILITY
Dr. Shreya Bhargav
DOI: https://doi.org/10.38193/IJRCMS.2026.8317 | 221-231 | PDF |
| 756 | PERCEPTION AND ADOPTION OF GREEN MARKETING AMONG CONSUMERS: A STUDY IN ERODE DISTRICT
Mrs. P. Mohanapriya and Dr. K. Subramaniam
DOI: https://doi.org/10.38193/IJRCMS.2026.8318 | 232-250 | PDF |
| 757 | GLASS CEILING EFFECT OF WOMEN IN REACHING TOP POSITIONS IN INDIA- A STUDY
Prof. Pasunuri Amaraveni
DOI: https://doi.org/10.38193/IJRCMS.2026.8319 | 251-265 | PDF |
| 758 | PRACTICAL APPLICATION OF AGENT-BASED MODELING TO ASSESS THE EFFICIENCY OF COMMUNICATION NETWORKS IN CONSTRUCTION PROJECTS
Nishchay Pidiha
DOI: https://doi.org/10.38193/IJRCMS.2026.8320 | 266-276 | PDF |
| 759 | EXTENDING DUCOFFE’S WEB ADVERTISING MODEL TO EXAMINE THE CONTINUATION INTENTION TO USE AI CHATBOT FOR TRAVEL PLAN
D. Nivenitha and Dr. P. S. Nagarajan
DOI: https://doi.org/10.38193/IJRCMS.2026.8321 | 277-306 | PDF |
| 760 | ARTIFICIAL INTELLIGENCE FOR FRAUD DETECTION AND RISK GOVERNANCE: BUILDING SUSTAINABLE AND RESILIENT FINANCIAL ECOSYSTEMS
Dr. S. Saranya and Dr. K. Chandrasekar
DOI: https://doi.org/10.38193/IJRCMS.2026.8322 | 307-334 | PDF |
| 761 | THE ROLE OF UPI IN CHANGING CONSUMER PERSPECTIVE AND GROWTH OF E-COMMERCE IN INDIA
Mr. Rahul A. Tiwari and Dr. Vishal N. Thangan
DOI: https://doi.org/10.38193/IJRCMS.2026.8323 | 335-340 | PDF |
| 762 | BANKING MERGERS IN INDIA: A SPECIAL REFERENCE TO HDFC AND HDFC BANK
Mr. Sanjay Sharma and Prof. Rajiv Agrawal
DOI: https://doi.org/10.38193/IJRCMS.2026.8324 | 341-355 | PDF |
| 763 | ASSESSMENT OF FINANCIAL PERFORMANCE THROUGH PROFITABILITY RATIOS: A STUDY OF SELECTED HEALTHCARE AND HOSPITAL INDUSTRIES IN INDIA
Dr. M. Brindha
DOI: https://doi.org/10.38193/IJRCMS.2026.8325 | 356-364 | PDF |
| 764 | FINANCIAL REPORTING REFORM IN INDIA: AN EMPIRICAL ASSESSMENT OF THE IMPACT OF IFRS-CONVERGED INDIAN ACCOUNTING STANDARDS
Dr. Abhinna Srivastava
DOI: https://doi.org/10.38193/IJRCMS.2026.8326 | 365-379 | PDF |
| 765 | FINANCIAL INCLUSION IN RURAL KARNATAKA: AN EMPIRICAL STUDY ON THE SYNERGISTIC ROLE OF COMMERCIAL BANKS AND SELF-HELP GROUPS IN HOLENARASIPURA GRAM PANCHAYATS
Dr. Venkatesh. C.K
DOI: https://doi.org/10.38193/IJRCMS.2026.8327 | 380-390 | PDF |
