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This bibliometric research maps the development of the topic of brand awareness and customer satisfaction as far as the online marketing is concerned. The review of Scopus-indexed publications (2005-2025), conducted with the help of performance analysis and science mapping (co-occurrence, trend-topics, strategic diagram, and thematic clustering) considers three stages: the emergent period of a small, volatile output (2005-2013); the phase of accumulation of methods standardization, and stable growth (2014- 2018); and the post-2019 structural break characterized by the accelerated growth of publications and an average reduction in the per The maximum production is on 2024 and it will be slightly corrected in 2025. Average citations exhibit cohort effects: a small canon between 2006-2019 is focussing on impact and offer reusable measurement templates between social media and digital touchpoints and brand outcomes. There is also high concentration in outlets with one journal representing disproportional number of papers, and the rest distributed amongst marketing, management, hospitality and computing venues. The analysis of networks comes down to a motor cluster: customer satisfaction-brand awareness-sales-social media which coordinates the sphere; customer satisfaction is the most centralized and related to itself, whereas investments, consumption behavior, big data and information management are the intermediaries. Frames associated with niche management (business strategy, business-model frameworks) are thick and peripheral; generic marketing descriptors are central but weak. The discipline has developed into a performance based, platform integrated paradigm where the understanding of awareness is considered as a precursor and outcome in the e-commerce consumer experiences. Future study of cross-platform measurement, causal identification, privacy-conscious attribution, investment efficiency, and theory integration, and converts results into practical implications on budgeting, instrumentation, and governance in digital branding is described in the paper and then translated into practical implications.

The rise of hybrid work environments has made employee retention even more challenging, as these new work models have transformed traditional leadership and workplace structure. while hybrid work offers flexibility and greater autonomy, it can sometimes diminish employee sense of belonging and weaken interpersonal relationship, potentially increasing their likelihood of leaving the organization. In this context servant leadership has emerged as a crucial and meaningful leadership has emerged as a crucial and meaningful leadership approach, focusing on ethical values, empathy, and genuine care for employee well-being. This conceptual study explores how servant leadership influences employee turnover intention in diverse and varied work environments. Based on insights from leadership and organization behavior research, this study argues that servant leadership helps foster trust, strengthen emotional connection, and improve employees’ perception of organization support in physical and virtual work settings. By considering turnover intention as a relational and psychological outcome, this study adds value to the current understanding of modern leadership and hybrid work practices. furthermore, it provides a theoretical foundation for future empirical research to test and validate this relationship.

Commercialization of agricultural activities is considered as the major tool for rural economic growth of a region. Involvement of small and medium classes of farmers in high income generating agricultural activities contributes not only to a positive growth of the economic status of the farmers, but such change of activity generates new areas of market and trade potentials. Like any other district of Assam, Sonitpur presents noticeable changes in its agricultural sector of economy over last five decades. Since 1980s, a variety of commercial agricultural farms immersed in the rural areas reflecting vibrant changes in the socio-economic landscape of the district. Present paper intends to focus on the growth trend of commercial agricultural activities in Sonitpur district of Assam and its impact on rural economic growth and employment generation of the region.

Since the dawn of history tribal people have practised self-sustainable agricultural and allied agricultural activities. Prior to the introduction of monetary & market- based economy by the Britishers in Assam, the tribal people of the region were accustomed to bartered system of economy. The entry of the tribal people of North East India including Assam into commercial activities has been a slow and steady process, which restricted their economic growth parameter within specific limits. But, over last few decades the tribal people appear to catch the vibes of commercial activities contributing significantly to their socio-economic lives and living. The present paper intends to evaluate the trend of commercial activities adopted by the tribal women of Rangapara region which covers Chariduar and Rangapara Community Development Block areas of Sonitpur district of Assam. It is interesting to find that the tribal women who had long been served as housewives & agricultural fieldworkers of their male counterparts playing active roles in adopting commercial activities over last four decades. Such a role of the tribal women adversely motivated their male counterparts, too, to opt for certain other commercial activities. The work also makes an assessment on income & employment generated by the commercial activities of the tribal women in the study area.

This paper will explore how sustainable practices could help improve the production, distribution, and consumption of Nutri-cereals, in the context of enhancing ecological balance and availability of food in the long term. The Nutri-cereals, which are characterized by their resistance to climate and their nutritional quality, have a lot of potential in ensuring a sustainable agricultural system. The study is quantitative whereby primary data will be used to gather information on the main stakeholders such as producers, distributors, retailers and consumers. The use of a structured questionnaire to collect the relevant data and the interpretation of the data through the use of analytical tools like percentage analysis, correlation analysis, etc. were employed. The research explores different aspects of sustainability such as resource efficiency, supply chain practices, level of awareness, and stakeholder involvement. This paper fits into the knowledge of how ecological sustainability may be addressed into the Nutri-cereals value chain to align with the food security objectives. It highlights that the stakeholders have to work together, support policies, and raise awareness in order to encourage sustainable production and consumption trends. The research offers a conceptual and empirical framework on how the sustainable food systems can be enhanced by promoting the Nutri-cereals.

The paper discusses one of the newly emerged topics of De-Influencing. It is the exact opposite of the term Influencing or Influencer Marketing, which is responsible for driving gross sales through Impulse Buying of the Consumer. However, this surge in consumption has been shadowed by a proportional rise in reverse logistics challenges, with return rates in sectors like fast fashion exceeding 30%. This paper investigates the phenomenon of “de-influencing” – a social media trend characterized by creators discouraging the purchase of overhyped or low-quality products and its quantifiable impact on the supply chain.
While traditional thinking views de-influencing as a threat to revenue, this study adopts an operation centric approach. By examining the correlation between viral de-influencing cycles and return volume metrics, the research explores whether the reduction in bracketing and impulse driven returns offset the loss in initial transaction volumes. The study utilises sentiment analysis of social media metadata with a behavioural survey of e-commerce consumers. Preliminary findings suggest that de-influencing enhances Quality of Sale. The paper concludes by proposing a new financial framework for e retailers to integrate De-Influencing into their inventory and return management systems forecasting, suggesting that in the era of sustainable commerce, “less” may indeed result in “more” for the bottom line.

This study examines the performance of Nifty 50 Exchange Traded Funds (ETFs) in comparison with the Nifty 50 benchmark index during the period 2020–2025. The Nifty 50, representing 50 large-cap companies listed on the National Stock Exchange of India, serves as a key indicator of India’s equity market performance. With the growing popularity of passive investing, ETFs tracking this index have become increasingly important for both retail and institutional investors.
The study adopts a quantitative research design using secondary data, including daily closing prices of selected ETFs—Nippon India ETF Nifty BeES, SBI ETF Nifty 50, and ICICI Prudential Nifty ETF—and the benchmark index. Key performance metrics such as Compound Annual Growth Rate (CAGR), tracking error, expense ratio, and liquidity indicators were analyzed to evaluate the efficiency of ETFs in replicating the benchmark.
The findings reveal that Nifty 50 ETFs closely tracked the benchmark, delivering returns in the range of 11.9% to 12.5% compared to the benchmark return of approximately 12.8%. However, minor underperformance was observed across all ETFs, primarily due to tracking error, expense ratios, and liquidity constraints. Among the selected ETFs, Nippon India ETF Nifty BeES demonstrated the highest efficiency, with the lowest tracking error (0.12%), minimal expense ratio (0.05%), and superior liquidity.
The study concludes that while ETFs are not perfect substitutes for the benchmark index, they provide a reliable and cost-effective means of achieving diversified market exposure. The results also highlight the importance of liquidity and cost considerations in ETF selection. These findings are particularly relevant for investors seeking passive investment strategies in India, as well as for policymakers aiming to enhance market efficiency and investor participation.
Overall, the research contributes to the understanding of ETF performance in emerging markets, especially during periods of significant market volatility such as the COVID-19 pandemic and subsequent recovery phase.

Unprecedented technological innovation, emergence of new digital pedagogies driven by technologies such as artificial intelligence (AI), is reshaping the way content is delivered across classrooms. It has redefined the role of educators and students. The pathway from classroom (physical as well as virtual) to boardroom is now cobbled with multiple diverse stepping stones which if not tread carefully may become a stumbling block in a learner’s career. Peer pressure, shrinking job market and global uncertainties have now more than before necessitated the need for correct guidance to allow every young mind and soul to contribute in Prime Minister Modi’s dream of ‘Viksit Bharat 2047’. This paper explores the role that must be played by Higher Education Institutions (HEIs) in India, in providing effective career guidance to youth especially in the context of the National Education Policy (NEP) 2020. It discusses how career guidance and placement cells in HEIs can support youth empowerment, employability, and provide equitable access to opportunities. Data was collected over a period of five years i.e. from year 2020 to year 2025, from 1400 graduates of a Nagpur city-based Commerce college. Structured questionnaire and interviews were used. Analysis of the collected data reveals that correct career guidance led to decrease in dropout rates of students. Besides there was a considerable shift in career choices made by commerce students. This paper provides empirical evidence in support of the proposition that career guidance initiatives have a positive impact on students in terms of increasing the number of students who pursue further education after graduation and influences their shift from traditional commerce programs to non- traditional programs

Initial Public Offerings (IPOs) have gained major impetus in India, with companies viewing it as more than just a means of raising funds, but as a vehicle towards gaining visibility, credibility, and access to a wider investor base. Listing of stocks in the secondary market enhances the market reputation and attracts investor attention for the issuer company. Furthermore, a public issue serves as a prospect for exit and profit realization by private capital providers. With a booming start-up ecosystem and established organizations looking for expansion, the new issues market has surged. Robust regulatory framework, increasing retail investor participation and conducive Government policies have fueled this surge further. However, not every public offering will create wealth. Pricing patterns of IPO stocks during the last 10 fiscal years, has undergone a lot of changes owing to regulatory and legal reforms for public issues in India. This research paper aims to analyse the trends in pricing and performance of Mainboard and Small and Medium Enterprises Initial Public Offerings floated through the last 10 financial years on the Bombay Stock Exchange. Some recent offerings, especially those structured as pure Offers for Sale, don’t raise fresh capital, limiting future growth potential. Also, high valuations in select issues and macroeconomic uncertainties – such as global oil price swings and foreign fund outflows – could dampen returns post-listing. Issues priced close to their listing-day close price are considered fair for issuing firms and investors. Many of the companies going public belonged to high-growth sectors like Fintech, e-Commerce/Tech Platforms, and specialized manufacturing, all of which commanded high investor appeal and premium valuations.