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This study explores the impact of modern social dynamics, particularly the influence of digital platforms such as dating applications, on interpersonal relationships and social behaviour. With the rapid rise of technology, traditional forms of communication and relationship-building have undergone significant transformation. The research aims to analyse both the positive and negative effects of these platforms on individuals’ emotional well-being, commitment patterns, and social interactions. Using a combination of qualitative and quantitative methods, the study identifies trends, behavioural shifts, and psychological implications associated with digital dating culture. The findings contribute to a deeper understanding of how technology is reshaping human connections in contemporary society.

The present research paper attempts to investigate various aspects that can influence the process of cart abandonment within some specific e-commerce platforms taking into account Coimbatore city as an example. In light of the rapidly growing trends of online purchases due to the widespread application of the Internet and smartphones, e-commerce websites have become integral parts of modern people’s consumer behavior. However, cart abandonment poses a serious problem and significantly influences sales and conversion rates. A descriptive research methodology is used in this work. Data collection is carried out via questionnaires designed for 120 participants, as well as secondary information sources such as academic journals and articles. Various statistical methods like percentage analysis, Henry Garrett ranking, and ANOVA are employed in interpreting data. The obtained results show that factors such as high delivery charges, unexpected extra expenses, distrust in the payment process, complicated checkout procedures, and a narrow range of payment choices have a great impact on cart abandonment.

This research uses a group of employees working in corporate, with the use of popular standardized tools out there like; Leisure Satisfaction Measure, Utrecht Work Engagement Scale and Work-Family Enrichment Scale. Carefully analysed the data with SPSS 20.0 to find the relationships with correlation, difference in t-tests, and influence of regression. When the employees are happy with what they are doing in their Leisure time where tend to do the work more efficient. These employees tend to put more efforts in their work which makes them more committed and engaged with their roles both in work and family. Therefore, having higher leisure satisfaction is correlated with a stronger work and family enrichment. But also, not every person has the same feeling about their free time. The results confess that the organization should take measures and establish policies according to employees, out of work well being.

The rapid growth of food delivery applications in urban India has significantly transformed eating habits, shifting food consumption from a need-based activity to a convenience-driven behaviour. This study explores the psychological impact of food delivery apps, particularly focusing on the concept of “fake hunger” — a condition where users feel the urge to eat without actual physical need. The research highlights how app features such as attractive visuals, push notifications, discounts and reward systems stimulate cravings by triggering dopamine responses, thereby influencing user decisions. This study is conducted in Coimbatore city, targeting frequent users of food delivery platforms, especially youth and young adults. Using a descriptive research design and convenience sampling method, primary data were collected from 105 respondents through a structured questionnaire. The analysis is performed using simple percentage techniques to understand patterns in user behaviour, emotional triggers and app interaction. The findings aim to identify dark nudge techniques used by food delivery apps, examine psychological factors like stress and boredom that contribute to fake hunger, and evaluate the extent to which app-driven stimuli affect ordering habits. The study also emphasises the lack of awareness among users regarding such manipulative design strategies.
Overall, this research underscores the importance of mindful consumption and user awareness, as excessive reliance on food delivery apps can lead to health issues, financial strain and reduced self-control. The study provides insights that can benefit users, researchers and policymakers in promoting healthier digital consumption practices.

The rapid growth of e-commerce platforms has significantly transformed consumer purchasing behavior, with online reviews emerging as a critical influencing factor. This study investigates the role of online reviews in shaping consumer purchase decisions, focusing on consumers in Bangalore and Kolar regions. The research examines how review quality, rating systems, credibility, and sentiment affect consumer trust and buying intention. A structured questionnaire was used to collect primary data from 120 respondents. The findings reveal that verified reviews and positive ratings significantly enhance trust and influence purchase decisions, while negative and fake reviews create hesitation among consumers. The study concludes with recommendations for improving transparency and authenticity in online review systems.

In recent years, Artificial Intelligence (AI) and Machine Learning (ML) have significantly transformed the financial sector. These technologies enable organizations to analyse large volumes of data, predict risks, and support effective investment decisions. This research paper examines the applications of AI and ML in financial risk assessment and investment decision-making. The study is based on secondary data collected from journals, books, and online academic sources. The findings indicate that AI and ML improve prediction accuracy, reduce human errors, and enhance financial performance. However, challenges such as ethical issues, data security, and lack of transparency continue to hinder their full adoption. The study concludes that AI and ML will play a critical role in the future of financial management and investment strategies.

Financial inclusion is a key driver of inclusive economic development, ensuring access to financial services for all segments of society. In India, India Post plays a significant role in promoting financial inclusion through its wide network and various small savings schemes. This study examines the contribution of post office savings schemes in enhancing financial inclusion and evaluates their effectiveness in mobilizing household savings in Tirupur District of Tamil Nadu. The research is based on primary data collected from 120 respondents using a structured questionnaire. The findings reveal that post office schemes are widely preferred due to their safety, reliability, and government support. Recurring deposits and savings accounts are the most popular schemes among households. However, the study also identifies moderate levels of awareness and limited adoption of digital services as key challenges. Despite the presence of commercial banks, post offices continue to serve as an important financial institution, particularly for rural and semi-urban populations. The study concludes that improving awareness and integrating digital technology can enhance the effectiveness of post office savings schemes in mobilizing household savings and strengthening financial inclusion.

This study examines the impact of knowledge management practices and knowledge conversion on organizational outcomes among IT employees in Chennai, with a focus on the mediating role of employee knowledge capability and the moderating effect of leadership support.
Design/Methodology/Approach:
A quantitative research design was adopted, collecting data from 474 IT employees using a structured questionnaire. The study employed Structural Equation Modeling (SEM) to test the proposed relationships, grounded in the knowledge-based view and SECI model (Nonaka & Takeuchi, 1995; Gold et al., 2001).
Findings:
The results reveal that knowledge management practices and knowledge conversion significantly enhance organizational outcomes. Employee knowledge capability partially mediates this relationship, while leadership support strengthens the impact, indicating a significant moderating effect.
Practical Implications:
Organizations should foster knowledge-sharing cultures and supportive leadership to enhance employee capabilities and improve performance outcomes.
Originality/Value:
This study contributes to the literature by integrating mediation and moderation mechanisms in the IT sector context, particularly in Chennai.     

This comprehensive study investigates the trust-volatility paradox in cryptocurrency investments, exploring how perceived risk and market fluctuations influence investor decisions. The research employs a mixed-methods approach, combining quantitative survey of investors from diverse demographic backgrounds with experimental simulations designed to replicate various levels of market volatility. Quantitative data are analysed using Structural Equation Modelling (SEM) to examine relationships between perceived volatility, investor trust, and investment behaviour, while ANOVA and regression analysis assess the impact of different volatility scenarios. Key findings reveal that heightened perceived volatility reduces investor trust, with perceived risk acting as a mediator in this relationship. Furthermore, trust serves as a moderating factor that shapes risk tolerance and investment decisions, particularly in volatile market conditions. These insights offer practical implications for investors seeking to navigate cryptocurrency volatility, financial advisors developing risk management strategies, and regulators aiming to foster a more stable investment environment. This research contributes to the growing field of behavioural finance by enhancing our understanding of how psychological factors influence investment behaviour in emerging digital asset markets.

In the years before that, there have been a growing focus on business and individual social responsibility. We investigate the efficacy of adding social responsibility courses to the higher education curriculum, focusing on Bangalore Universities specifically. Overall, the findings show that kids benefit from this kind of curriculum, however the effects vary depending on the students. In particular, the findings indicate that compared to their gender counterparts, female students often exhibit a higher degree of personal social responsibility. The findings also show that students’ views of how ethical businesses need to act for the benefit of society and institution are influenced by their degree of social responsibility. We draw the conclusion that these classes help students learn how to be decent citizens and inspire them to become active members of the community.