Latest Issue: Volume 8 Issue 3 May-June 2026

Article No.	Article Title & Authors	Page	Download
739	A STUDY ON SUSTAINABLE TOURISM IN INDIA: COMPARATIVE ASSESSMENT OF SUSTAINABILITY PRACTICES ACROSS STATES AND UNION TERRITORIES OF INDIA Dr. BSV Meera Setty DOI: https://doi.org/10.38193/IJRCMS.2026.8301	01-29	PDF
740	AN EMPIRICAL STUDY ON LOAN UTILISATION UNDER PMMY BASED ON BENEFICIARY CHARACTERISTICS Dr. B. Sandhya Rani and Pangala. Chandrakala DOI: https://doi.org/10.38193/IJRCMS.2026.8302	30-47	PDF
741	DECODING THE TAX – GROWTH NEXUS: A TIME-SERIES ANALYSIS OF INDIA’S DIRECT AND INDIRECT TAX STRUCTURE Dr. Sanjay P. Parab DOI: https://doi.org/10.38193/IJRCMS.2026.8303	48-62	PDF
742	THE ROLE OF PSYCHOLOGICAL NEEDS AND JOB RESOURCES IN SALES PROFESSIONALS’ CAREER WELL BEING Ganeshkumar T. and Mr Rameshkumar J. DOI: https://doi.org/10.38193/IJRCMS.2026.8304	63-77	PDF
743	A STUDY ON ONLINE CONSUMER BEHAVIOUR AND DIGITAL SHOPPING TRENDS WITH SPECIAL REFERENCE OF SOCIAL MEDIA SHOPPING Dr. M. Mahesh Kumar and Aarya K DOI: https://doi.org/10.38193/IJRCMS.2026.8305	78-87	PDF
744	INFLUENCE OF SOCIO-BEHAVIOURAL APPROACH ON GEN Z’S ONLINE PURCHASE BEHAVIOUR OF URBAN AND RURAL WOMEN CONSUMERS Dr. Ayush Kumar and Shivangi Tripathi DOI: https://doi.org/10.38193/IJRCMS.2026.8306	88-104	PDF
745	A STUDY ON THE PROBLEM OF ORGANIC FOOD PRODUCTS Dr. M. Mahesh Kumar and S. Shriram DOI: https://doi.org/10.38193/IJRCMS.2026.8307	105-114	PDF
746	AI – ENABLED PERSONALIZATION AND ITS IMPACT ON SUSTAINABLE BRAND ENGAGEMENT Ms. S. Manilakshmi and Dr. C. Vethirajan DOI: https://doi.org/10.38193/IJRCMS.2026.8308	115-121	PDF