ajay.karanjia95@gmail.com

This study aims to analyze the influence of digital marketing, customer trust, and customer satisfaction on customer loyalty. The population in this study are millennials in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Indonesia) who use Tokopedia e-commerce as an online shopping platform. The sample used in this study is 100 respondents. The sample is taken using a probability sampling method with a simple random sampling technique. Primary data processing uses IBM SPSS version 26. The research results show that all dependent variables, which are digital marketing, customer trust, and customer satisfaction, positively influence customer loyalty. Thus, Tokopedia, one of Indonesia’s biggest e-commerce platforms, must give special attention to those variables to maintain customer loyalty.

The study aims to find the optimal production volume for some products of the General Company for Electrical and Electronic Industries through the use of a method. Sensitivity analysis in the linear programming model and achieving the maximum possible profit. The company analyzes and studies the reasons for the delay in production in previous years, and identifies the most important recommendations necessary to improve the company’s factories, improve their industrial performance, and meet the needs of local demand. The General Company for Electrical and Electronic Industries is one of the most important companies in the Iraqi economy that supplies all economic sectors with the most important intermediate and consumer goods as well as the local demand for them.

The study assessed the economic efficiency of small-scale Irish potato farmers in Plateau State, Nigeria, and Nyandarua County, Kenya. Multi-stage sampling procedure was adopted to select respondents in the study locations in both countries. A total of 295 small-scale Irish potato farmers were interviewed, 188 from Nigeria and 107 from Kenya. In both countries, however, farmers interviewed were beneficiaries of the Potato Initiative Africa Project. Data were subjected to stochastic frontier analysis to obtain the results of the study. Production efficiency measurement informs investors on the efficiency of input utilization based on a given output. Efficiency is further grouped into technical, allocative, and economic efficiencies. Technical efficiency measures the effect of the inputs on a given output and other factors that might affect efficiency. Allocative efficiency measures the cost effect on the total monetary value of the output and finally, economic efficiency gives the overall efficiency of a given farmer. The study infer that farmers in both countries have some level of inefficiencies which was seen to be added by some of their demographic variables. Inefficiencies were seen to also exist among farmers in both countries with respect to production input usage. In Kenya, the use of agrochemicals was seen to have significantly and positively affected Irish potato output. The study recommends that Farmers in Nigeria are encouraged to copy from farmers in Kenya and adopt an integrated disease management system.

The main obstacle in this research was the limited number of truck fleet for carrying the volume of cargo needed by the customers of PT Kamadjaja Logistics. The existing number of truck fleet owned by the Company still could not meet the customers’ demand or need for the cargo delivery process, especially in export and import activities. The number of available truck fleet was not balanced with customers’ demand, causing late delivery and the Company was not productive in the cargo delivery process. The aim of this research was to analyze the direct and indirect influences of the use of truck fleet and cargo delivery on the export and import activities mediated by the availability of fleet in PT Kamadjaja Logistics. The technique of data analysis used path analysis, hypothesis test through t test and f test. The population in this research was the employees of Trucking Division in PT Kamadjaja Logistics with the sample numbering 44 persons. The result of this research was that the fleet availability could mediate the direct and indirect influences of the use of truck fleet and cargo delivery on the export and import activities and that the availability of truck fleet also contributed directly to the export and import activities in PT Kamadjaja Logistics.

The aim of this research is to determine the influence of raw material selection strategies and pricing strategies on decisions to use SK-II skincare products, with product excellence as a moderator. in choosing to purchase a product. The population of this study is skincare users. The research sample is representative of the population selected to answer questions related to the research variables. The method used is quantitative research. The results of this research show that raw material selection strategies have a positive and significant effect on product decisions, and price strategies have an effect on product decisions. positive and significant, Product excellence has a positive and significant effect on product decisions; the moderation strategy for selecting raw materials has a positive and significant effect; and the price moderation strategy has a negative and insignificant effect. millennial-era customers.