Volume 7 Issue 5 September-October 2025………..

Article No.Article Title & AuthorPage No.Download
483HUMAN CAPITAL IN THE AGE OF ARTIFICIAL INTELLIGENCE (AI): REDEFINING SKILLS AND COMPETENCIES IN THE INDIAN CONTEXT
Dr. Ayush Kumar
DOI: https://doi.org/10.38193/IJRCMS.2025.7501		01-10PDF
484COMPARATIVE STUDY OF BANKRUPTCY COSTS AND TAXATION EFFECTS ON CAPITAL STRUCTURE IN DEVELOPED VS. EMERGING AFRICAN MARKETS
Jules KOUNOUWEWA and TOGODO AZON Aimé
DOI: https://doi.org/10.38193/IJRCMS.2025.7502		11-26PDF
485ORGANISATIONAL CHANGE MANAGEMENT: INTEGRATION OF STRATEGIC PLANNING, LEADERSHIP AND EMPLOYEE INVOLVEMENT FOR LONG-TERM IMPACT FOCUS ON EMPLOYEE INVOLVEMENT FOR LONG-TERM IMPACT
Mohammed Sayrafi and Mr. Adam Scott
DOI: https://doi.org/10.38193/IJRCMS.2025.7503		27-49PDF
486A BIBLIOMETRIC ANALYSIS OF ESG INTEGRATION IN FINANCIAL PLANNING EVIDENCE FROM THE INDIAN BANKING SECTOR
Tejnarayan Thakur and Dr. A. Debala Devi
DOI: https://doi.org/10.38193/IJRCMS.2025.7504		50-66PDF
487A STUDY ON THE CONSUMER PERCEPTION TOWARDS IMPULSIVE BUYING WITH SPECIAL REFERENCE TO HYPERMARKETS IN COIMBATORE DISTRICT
Dr. V. Vijayalakshmi and Radhika M
DOI: https://doi.org/10.38193/IJRCMS.2025.7505		67-77PDF
488EXPLORING THE DYNAMICS OF JOB SATISFACTION IN BANKING SECTOR: A COMPARATIVE STUDY OF PUBLIC AND PRIVATE SECTOR BANKS
Gourishankar Chigari and Prof. H.Y. Kamble
DOI: https://doi.org/10.38193/IJRCMS.2025.7506		78-97PDF
489TOOLS FOR BUILDING LONG-TERM CUSTOMER LOYALTY IN THE VENDING INDUSTRY
Trofimov Semen Valerevich
DOI: https://doi.org/10.38193/IJRCMS.2025.7507		98-108PDF
490EMPOWERING LOCAL ENTERPRISES: THE ROLE OF MSMES IN DRIVING GROWTH, OVERCOMING CHALLENGES, AND SHAPING POLICY IN UTTARAKHAND
Kavita and Pankaj Bhatt
DOI: https://doi.org/10.38193/IJRCMS.2025.7508		109-118PDF
491ECO CONSCIOUS STAYS FOR BETTER ENVIRONMENT: A SYSTEMATIC LITERATURE REVIEW
Ms. Ashima Satija
DOI: https://doi.org/10.38193/IJRCMS.2025.7509		119-135PDF
492AN EMPIRICAL ANALYSIS STUDYING THE RELATIONSHIP BETWEEN FOREIGN DIRECT INVESTMENT (FDI) & GROSS DOMESTIC PRODUCT (GDP) AND ASSESSING ITS IMPACT ON THE FORMATION OF BRAND EQUITY FOR THE NATION INDIA
Ujjaval Ranka and Dr. A Vickram
DOI: https://doi.org/10.38193/IJRCMS.2025.7510		136-151PDF
493FINANCIAL RISK MANAGEMENT IN SMES: DEVELOPING A NEW PARADIGM
Dr. Papa Rao Maddal, Dr. O. Naresh, Koleti Vasantha Kumar and Nimmakuri Pavan
DOI: https://doi.org/10.38193/IJRCMS.2025.7511		152-158PDF
494MODERN SAAS PLATFORMS FOR BID MANAGEMENT IN AMAZON ADVERTISING CAMPAIGNS
Dmytro Balan
DOI: https://doi.org/10.38193/IJRCMS.2025.7512		159-167PDF
495BRIDGING BARRIERS: A STUDY ON THE ROLE OF TECHNOLOGY IN ADVANCING WOMEN OWNED BUSINESSES OF DIBRUGARH, ASSAM
Ms Drisha Boruah
DOI: https://doi.org/10.38193/IJRCMS.2025.7513
168-179PDF
496AN ANALYTICAL STUDY OF LIC CHILD INSURANCE PLANS IN INDIA
Dr. Nath M. N.
DOI: https://doi.org/10.38193/IJRCMS.2025.7514		180-186PDF
497BANK LOYALTY PROGRAMS AND CUSTOMER RETENTION: EFFECTIVENESS, BARRIERS, AND FUTURE PATHWAYS
Shweta Mishra and Dr Bharat Siddharth
DOI: https://doi.org/10.38193/IJRCMS.2025.7515		187-194PDF
498ASSESSMENT OF LEVEL OF EMOTIONAL INTELLIGENCE AMONG POST GRADUATE STUDENTS OF ARTS AND SCIENCE COLLEGES FOR WOMEN
Dr. M.A. Parveen Banu and M. Khaviya
DOI: https://doi.org/10.38193/IJRCMS.2025.7516		195-207PDF
499THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE LIFE OF STUDENTS
Fathima Majidha. A, Najiya. K and Fathima Sifa. KT
DOI: https://doi.org/10.38193/IJRCMS.2025.7517		208-222PDF
500FUTURE OF ARTIFICIAL INTELLIGENCE IN MARKETING
Dr. S. Revathi
DOI: https://doi.org/10.38193/IJRCMS.2025.7518		223-231PDF
501IMPACT OF COVID-19 AND CHANGE THAT FOLLOWS
Prateek Kumar Lal
DOI: https://doi.org/10.38193/IJRCMS.2025.7519		232-239PDF
502THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON FACTORS INFLUENCING POST-PURCHASE BEHAVIOR AMONG SMARTPHONE USERS: INSIGHTS FROM UNIVERSITY STUDENTS IN TANZANIA
Martha Samweli and Robert Makorere
DOI: https://doi.org/10.38193/IJRCMS.2025.7520		240-261PDF
503NEXUS BETWEEN FINANCE ACCESSIBILITY AND FINANCIAL HEALTH OF BLUE ECONOMY MICRO, SMALL AND MEDIUM ENTERPRISES IN KENYA
Umulkulthum Musa Yeya, Dr. Wahida Mahmud Bana, PhD and Dr. Abdullah Ibrahim Ali
DOI: https://doi.org/10.38193/IJRCMS.2025.7521		262-282PDF
504RESOURCE PRODUCTIVITY AND EFFICIENCY OF SUGARCANE CULTIVATION: AN ECONOMIC ANALYSIS IN THENI DISTRICT, TAMIL NADU
Dr. M. Bharath and Dr. K. Ponmalar
DOI: https://doi.org/10.38193/IJRCMS.2025.7522		283-290PDF
505DETERMINANTS THAT INFLUENCE SHARE PRICE: A SYSTEMATIC REVIEW
Prachi Pandey and Dr. V. K. Agrawal
DOI: https://doi.org/10.38193/IJRCMS.2025.7523		291-311PDF
506GREEN REVOLUTION IN WASTE MANAGEMENT: KERALA’S HARITHA KARMA SENA AND PATH TO ZERO WASTE HOME
Shibin E and Dr. Divya M
DOI: https://doi.org/10.38193/IJRCMS.2025.7524		312-323PDF
507DEVELOPING A UNIFIED BRAND IDENTITY IN MESSENGERS AND SOCIAL NETWORKS
Valeriia Gornova
DOI: https://doi.org/10.38193/IJRCMS.2025.7525		324-334PDF
508MIND OVER MARKET – ‘VARIABLES INFLUENCING THE CONSUMER IN BUYING HIGH-END PRODUCTS’
Anamika Kadam and Nihal Das
DOI: https://doi.org/10.38193/IJRCMS.2025.7526		335-351PDF
509RATIONAL MAN, IRRATIONAL FINANCIAL DECISIONS: AN ANALYTICAL STUDY
Kajal Yadav
DOI: https://doi.org/10.38193/IJRCMS.2025.7527		352-361PDF
510BIOGAS MARKETING STRATEGIES IN INDIA: ACCELERATING THE TRANSITION TOWARDS SDG 7
Prabha Kumari and Dr. Priyanka Dixit
DOI: https://doi.org/10.38193/IJRCMS.2025.7528		362-373PDF
511INDIA: JOURNEY FROM DIGITAL DIVIDE TO BEING A 5G HUB – DIGITAL DIVIDE AND INCLUSIVE DIGITALISATION
Dr. Muniraju G
DOI: https://doi.org/10.38193/IJRCMS.2025.7529		374-385PDF
512AI AND THE CHANGING JOB LANDSCAPE: BALANCING AUTOMATION AND EMPLOYMENT IN THE DIGITAL AGE
Abin Abraham Mathew, Mr. Robin Shaji, Ms. Afifa Taj, Ms. Shashikala R S and Ms. Amalupriya Prabhakar
DOI: https://doi.org/10.38193/IJRCMS.2025.7530		386-399PDF
513EMPOWERING HEROES: ENHANCING THE QUALITY OF WORK LIFE OF ASHA WARRIORS IN KERALA
Mr Abhilash M K and Dr Edakkotte Shaji
DOI: https://doi.org/10.38193/IJRCMS.2025.7531		400-412PDF
514DIGITAL TRANSFORMATION AND FINANCIAL DECISION-MAKING: BALANCING SHORT-TERM LIQUIDITY AND LONG-TERM VALUE CREATION
Dr. Lalit Sharma
DOI: https://doi.org/10.38193/IJRCMS.2025.7532		413-420PDF
515THE ROLE OF CORPORATE GOVERNANCE AND ASSET SIZE TOWARDS QUALITY OF EARNINGS AND INVESTOR REACTION
Muhammad Miqdad and Muhammad Giffari Dewantara
DOI: https://doi.org/10.38193/IJRCMS.2025.7533		421-436PDF
516ANALYSING THE EFFECTIVENESS OF PUBLIC-PRIVATE PARTNERSHIPS (PPPS) IN NATIONAL HIGHWAYS (NH) IN INDIA
Jagatheswari G.* and Nishali B.
DOI: https://doi.org/10.38193/IJRCMS.2025.7534		437-452PDF
517UNDERSTANDING CREDIT CARD OPTIMISATION STRATEGIES: LESSONS FROM INDIAN CONSUMERS
Sunil
DOI: https://doi.org/10.38193/IJRCMS.2025.7535		453-478PDF
518EVALUATION OF AI TECHNOLOGIES FOR RISK MANAGEMENT IN ALTERNATIVE INVESTMENT FIRMS
Mikhail Kobanenko
DOI: https://doi.org/10.38193/IJRCMS.2025.7536		479-488PDF
519IMPACT OF ESG ACTIVITIES OF REAL ESTATE COMPANIES ON THEIR VALUATION
Eshaan Yadav
DOI: https://doi.org/10.38193/IJRCMS.2025.7537		489-528PDF
520SUSTAINABLE BANKING IN THE DIGITAL AGE: INSIGHTS FROM FINTECH, BLOCKCHAIN, AND GREEN FINANCE RESEARCH
Faheema Mohammed Manu and Dr. N. Rajendran
DOI: https://doi.org/10.38193/IJRCMS.2025.7538		529-558PDF
521EFFECT OF WEBSITE QUALITY ON UNIVERSITY CHOICE: A CASE STUDY OF GEN Z STUDENTS FROM SELECTED PUBLIC UNIVERSITIES IN NORTH RIFT, KENYA
Professor Kennedy Ntabo Otiso
DOI: https://doi.org/10.38193/IJRCMS.2025.7539		559-571PDF
522EMPLOYEE CENTRICITY MANAGEMENT IN HIGHER EDUCATION SECTOR IN PUNJAB
Dr. Kamaldeep Dhiman and Ms. Neetu Singh Jagpal
DOI: https://doi.org/10.38193/IJRCMS.2025.7540		572-580PDF
523IMPACT OF MERGER ON WEALTH OF INDIAN PHARMACEUTICAL INDUSTRY: A STUDY ON SUN PHARMACEUTICALS AND RANBAXY LABORATORIES
Dr. Sucharita Bhattacharyya
DOI: https://doi.org/10.38193/IJRCMS.2025.7541		581-587PDF