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Social Media Marketing is an effective marketing tool that can enhance marketing in Small and Medium-sized businesses (SMEs). Businesses are different in their adaption of new methods, such as social media. The purpose of the paper is to summarize the mentioned factors in the literature that drive social media marketing adoption in SMEs. The paper found that SMEs need more equipped staff. Therefore, studies highly recommended that SMEs design training to transfer the needed skills. Then, to build positive thoughts, companies must increase the interactions between top management, social media, and technology experts. Another factor is the perceived advantages of social media marketing as the lower costs and a broader market. Sometimes SMEs need to gain trust in new technologies due to their fast-moving feature. Therefore, SMEs need to collaborate to mitigate technology constraints. Moreover, stakeholders are essential factors. SMEs need to review their competitors’ and suppliers’ strategies and consider the preferred platforms by the customers. To adopt social media marketing, SMEs need to make the necessary investment. Studies suggest designating a percentage of the revenue to enhance the online presence. Finally, external factors and industry, such as the need to understand SMEs’ needs and type of industry, are essential.

The failure rate of strategy implementation in both public and private-owned organisations is a cause for concern across the globe. Extant literature reveals that almost 70% of the formulated strategies do not successfully get implemented by organisations for various reasons. Therefore, this paper reviewed literature on psychological factors affecting strategy implementation in organisations. The results of the review revealed employee motivation, commitment, competence, perception and attitudes as the main psychological variables which have an impact on strategy implementation in organisations. Thus, it demonstrated that psychological factors are also key determinants in any strategy implementation exercise in all organisations. It is, therefore recommended that, for a successful strategy implementation initiative in an organisation, psychological factors have to be considered.

Micro and small enterprise plays a vital role in the Philippine economy as they almost cover all of the businesses in the country. On the other hand, bookkeeping is a vital tool to generate valuable information in decision-making. The study aimed to determine the extent of bookkeeping practices and its effects on the growth of micro and small enterprises in Lapu-Lapu City. This study utilized a descriptive research design using a quantitative approach. The data collection was done through a research-constructed survey questionnaire. The convenience sampling method was used to determine 50 micro and small enterprises as respondents. The data were analyzed and interpreted using frequency and percentage distribution for the profile variables, weighted arithmetic mean for implementation, and impact of bookkeeping. Chi-square was used to test the significant relationships among the variables. Most of the respondents are engaged in merchandising businesses funded through personal funds and have operated the business for less than three (3) years. The respondents have basic bookkeeping knowledge and prefer to do it independently using the manual method of record-keeping. Bookkeeping practices were practiced moderately in micro and small enterprises. However, results showed that bookkeeping has a high impact on the growth of the business. The study further revealed a significant relationship between the level of implementation of bookkeeping and the growth of micro and small enterprises in the locale. This study concludes that the bookkeeping practices of the micro and small enterprises in Lapu-Lapu City have a direct relationship with the growth of the enterprise. Thus, it is important to enhance the owner’s knowledge about implementing correct bookkeeping practices in the enterprise. Consequently, training-seminar about bookkeeping must be conducted for these owners to grasp additional and valuable knowledge on bookkeeping and strengthen their skills on bookkeeping as their tool in decision-making, managing, and operating the business.

The aim of this descriptive explorative research was to identify the performance aspects namely satisfaction, participation, tricks, procedures, and competence of each stakeholder of the national logistic company named Dinamika Muda Mandiri in Jakarta, Indonesia. Some problems related to logistics were the indication of bottlenecks in the warehouse performance process which led to high lead time as well as the absence of warehouse performance evaluation. This research was analyzed using the method of Performance Prism with the supporting method of the Analytical Hierarchy Process and with measurable factors such as satisfaction and contribution of stakeholders, strategy, process, and capability. The conclusion of this research with the aid of the Analytical Hierarchy Process method was that in general, the company warehouse of Dinamika Muda Mandiri could do the job well in accordance with the wish of stakeholders, like management and investors, but it needed to be improved in the customer side. Performance Measurement using the method of Performance Prism was expected to be periodically reviewed in order that the performance variables and Key Performance Indicators could be aligned with the recent condition progress.

As in life, so the traffic system, it revolves around balance. The growth of the economy as a result of the balanced development of the transport system, which analyzes the concept, importance, strategy, and, the meaning of inflation as one of the elements for entry into the European Union, requires an explanation of the environmental, economic and social impact. In order to explain the impact of inflation on the transport system in the Republic of Macedonia, we start with the cost-benefit analysis, as well as its elaboration in connection with the concept of economic growth. The dominant explanation for this trend is the continuous upward trend in economic growth necessary for implementation and entry into the European Union. The purpose of balancing in this essay is to determine the potential of aerodrome infrastructure transformation, that is, to determine which sectors and what economic growth means at the national level with the goal of building the traffic aerodrome infrastructure. To explain the necessary evolution to sustainable growth, the theory of equilibrium or balance will be used to explain the necessary progress at the national level. The significance of this research is the improvement of the co-operational aerodrome infrastructure in the country as a need for the development of the country in the process of implementation of the reforms of the European Union. Together with related strategies and initiatives that affect Macedonia, the aim of this thesis is to determine how and in what way Macedonia participates in the transformation of its economy and contributes to the common European economy.