| Title: IMPACT OF DIRECT BENEFITS TRANSFER SCHEME OF HARYANA GOVERNMENT ON FINANCIAL INCLUSION IN SONIPAT RURAL AREA: AN ASSESSMENT STUDY |
| Author: Ramesh Kumar |
| Abstract: This paper explores the impact of the Direct Benefits Transfer (DBT) scheme done by the Haryana Government on financial inclusion in the rural areas of Sonipat. The audit utilizes a model size of 220 respondents and uses speculation testing to investigate the suitability of the DBT scheme. The disclosures, maintained by various tables and quantifiable examinations, show a gigantic improvement in financial openness, bank account possession, utilization of financial administrations, and financial education among rural occupants. The audit gives significant encounters to policymakers to further DBT implementation and advance economic strengthening in rural areas. |
| Keywords: Financial inclusion, DBT scheme, Sonipat, rural areas, financial literacy |
| DOI: https://doi.org/10.38193/IJRCMS.2024.6403 |
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| Date of Publication: 18-07-2024 |
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EASE OF DOING BUSINESS IN INDIA: THE EFFECTIVENESS OF RECENT INITIATIVES BY THE GOVERNMENT AND THE WAY AHEAD
| Title: EASE OF DOING BUSINESS IN INDIA: THE EFFECTIVENESS OF RECENT INITIATIVES BY THE GOVERNMENT AND THE WAY AHEAD |
| Author: Dr. Amol Mane |
| Abstract: Since 2014, India has embarked on a transformative journey to enhance the ease of doing business, implementing a series of reforms aimed at creating a more conducive environment for economic growth. This paper evaluates the effectiveness of these initiatives using secondary data from sources such as the World Bank, government reports, and industry studies. Key reforms, including the Goods and Services Tax (GST), the Insolvency and Bankruptcy Code (IBC), and the Make in India initiative, are analyzed. |
| Keywords: Ease of Doing Business, India, World Bank, GST, FDI. |
| DOI: https://doi.org/10.38193/IJRCMS.2024.6402 |
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| Date of Publication: 18-07-2024 |
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VOLKSWAGEN – AN EMERGING BOOMER THROUGH ITS SWOT
| Title: VOLKSWAGEN – AN EMERGING BOOMER THROUGH ITS SWOT |
| Authors: Ms. Harshini B. V, Dr. Vadivazhagi. S and Dr. Balamurugan. G |
| Abstract: An overview of the Volkswagen Company’s SWOT analysis, a significant participant in the automotive sector, is given in this abstract in a clear and straightforward manner. Volkswagen’s strengths are its presence throughout the world, its wide range of brands (including Audi and Porsche), and its innovation in electric car technology. Ongoing dangers are presented by flaws including high production costs and reputational issues stemming from the diesel emissions disaster. Opportunities for Volkswagen include taking advantage of the rising demand for electric vehicles and entering emerging markets. However, the business is threatened by fierce rivalry, volatile markets, and onerous legal obligations. To summarise, Volkswagen needs to effectively capitalise on upcoming opportunities and maintain its competitive edge in the automotive sector by utilising its strengths in innovation and global reach, addressing its shortcomings, and managing external threats. |
| Keywords: Strength, Weakness, Opportunities, Threats. |
| DOI: https://doi.org/10.38193/IJRCMS.2024.6401 |
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| Date of Publication: 06-07-2024 |
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STUDYING CONSUMER BEHAVIOR RELATED TO DAIRY PRODUCTS, INCLUDING PREFERENCES FOR ORGANIC AND PLANT-BASED ALTERNATIVES, AND THE IMPACT ON DAIRY FARMING
| Title: STUDYING CONSUMER BEHAVIOR RELATED TO DAIRY PRODUCTS, INCLUDING PREFERENCES FOR ORGANIC AND PLANT-BASED ALTERNATIVES, AND THE IMPACT ON DAIRY FARMING |
| Authors: Manisha Jayprakash Singh and Prof Noaman Khatib |
| Abstract: This study looks at consumer behavior related to dairy products, specifically focusing on preferences for plant-based and organic alternatives and how that affects dairy production. Health, environmental, and ethical considerations are influencing consumer preferences in the dairy industry more and more. Dairy products that are organic are thought to be healthier and more environmentally friendly than their conventional counterparts, while plant-based substitutes are becoming more and more well-liked for moral and perceived health reasons. Changes in consumer preferences have a big impact on market strategies and sustainability initiatives related to dairy farming techniques. Comprehending these dynamics is vital for dairy sector players to proficiently modify production techniques and marketing strategies. Using a mixed-methods approach, this study investigates consumer behavior and motivations, offering insights into the trajectory of dairy product consumption going forward and its effects on the agricultural sector. |
| Keywords: Consumer behavior, Dairy products, Organic preferences, Plant-based alternatives and Dairy farming impact |
| DOI: https://doi.org/10.38193/IJRCMS.2024.6309 |
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| Date of Publication: 04-07-2024 |
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BEHAVIOURAL BIASES INFLUENCING INVESTMENT DECISIONS OF INDIVIDUAL INVESTORS
| Title: BEHAVIOURAL BIASES INFLUENCING INVESTMENT DECISIONS OF INDIVIDUAL INVESTORS |
| Authors: Rahul Kumar and Prof (Dr.) Nagendra Kumar Jha |
| Abstract: The aim of this present study is to ratify the scale of behavioural biases such as overconfidence, herding effect, loss aversion and investment decisions relating to individual investors who invest in Indian stock market. The present study assesses the influence of aforesaid behavioural biases on investment decisions made by individual investors. The study is based on a questionnaire investigation by including the individual investors of Indian stock market residing in Bihar (India) using a convenient sampling technique. 500 hundred questionnaires have been distributed among the individual investors and 428 responses has been taken into consideration for the present study. The collected data were analysed through multiple regression using SPSS. The present study found that the scale used to measure behavioural biases and investment decisions of individual investors were valid and overconfidence biases have a significant influence on investment decisions of individual investors. In contrary, herding effect and loss aversion does not significantly influence the investment decision of individual investor. The present study found that the individual investors are behaviourally biased while making investment decisions. The present study backs to the academia of behavioural aspects and individual investors who invest in Indian stock market. The present study supports in understanding the concept of behavioural biases of individual investors investing in Indian stock market. |
| Keywords: Behavioural biases, Overconfidence, Herding Effect, Loss Aversion, investment Decision |
| DOI: https://doi.org/10.38193/IJRCMS.2024.6308 |
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| Date of Publication: 04-07-2024 |
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A STUDY ON PERFORMANCE EVALUATION OF A STATE PUBLIC SECTOR UNDERTAKING IN HIMACHAL PRADESH
| Title: A STUDY ON PERFORMANCE EVALUATION OF A STATE PUBLIC SECTOR UNDERTAKING IN HIMACHAL PRADESH |
| Authors: Dr. Kamlesh Devi |
| Abstract: Himachal Pradesh occupies sixth position in the country in respect of its forest coverage. Forests are an important resource of the state and it occupies an area of 36,986 sq. km. This accounts for about 66.4% of the total geographical area of the state. |
| Keywords: Forest, STFP, LTFP, PP, PP Royalty, Accumulation, Interval Measures, PV Profit Relationship, Recasting, Effective Management, Faster Reporting |
| DOI: https://doi.org/10.38193/IJRCMS.2024.6307 |
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| Date of Publication: 29-06-2024 |
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INFLUENCE OF FINANCIAL INCLUSION ON WOMEN EMPOWERMENT: A STUDY WITH REFERENCE TO SELF-HELP GROUPS IN SPS NELLORE DISTRICT, ANDHRA PRADESH
| Title: INFLUENCE OF FINANCIAL INCLUSION ON WOMEN EMPOWERMENT: A STUDY WITH REFERENCE TO SELF-HELP GROUPS IN SPS NELLORE DISTRICT, ANDHRA PRADESH |
| Authors: M. Harita and Dr. A. Amruth Prasad Reddy |
| Abstract: Learning from Bangladesh’s experience, India has made significant progress in expanding the reach of microfinance institutions to support the economic development of disadvantaged women. To provide women with financial independence, self-respect, and respect for their role in society, the government has attempted to distribute the money through a variety of methods, including self-help groups and bank loans. Reserve Bank of India and NABARD has also implemented various financial management policies to ignore and neglect section of women by considering the importance of financial inclusion in the country’s economy. A review of literature is a critical, in-depth evaluation and integrating the earlier research studies and it is an important step in understanding the research. In this regard, various secondary sources are reviewed such as theses, books, research articles, and abstracts, etc. The main objective of the study is to analyze the influence of financial inclusion on women’s empowerment. The sampling frame is the rural and urban areas in Nellore district which is comprised of 5 revenue divisions and 47 mandals. The calculated sample size is 384. Hence this study has rounded off the sample size to a higher number considering 400 as the sample size of the study. Quota sampling has been adopted to collect the necessary data. Both primary and secondary data have been collected for the present study. The study has designed a structured questionnaire for collecting the perspectives and opinions of women that will be subjected to statistical analysis. The collected data was tested through quantitative metrics to give a scientific touch to the data like the Simple Percentage method, Factor Analysis, Weighted Mean, Cronbach’s Alpha, Correlation, Regression, ANOVA, and t-test. The correlation coefficient values between financial inclusion and Economic Empowerment, Social Empowerment and Political Empowerment are +0120, +0.118 and +0.192. It shows a significant positive relationship between financial inclusion with Economic Empowerment, Social Empowerment and Political Empowerment. Hence, the alternative hypothesis is accepted. |
| Keywords: Financial inclusion, social empowerment, political empowerment, economic empowerment. |
| DOI: https://doi.org/10.38193/IJRCMS.2024.6306 |
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| Date of Publication: 28-06-2024 |
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INTEGRATING AI AND BLOCKCHAIN TECHNOLOGY FOR ROBUST FRAUD DETECTION MECHANISMS
| Title: INTEGRATING AI AND BLOCKCHAIN TECHNOLOGY FOR ROBUST FRAUD DETECTION MECHANISMS |
| Authors: Prof. (Dr.) Khatib Noaman Umer and Rebecca John Kesavapattapa |
| Abstract: The rapid advancement of technology has brought forth new opportunities and challenges in the realm of fraud detection. Traditional methods are increasingly inadequate against sophisticated modern fraudulent activities. This research paper delves into the integration of Artificial Intelligence (AI) and blockchain technology to enhance fraud detection mechanisms. Leveraging the predictive capabilities of AI and the immutable nature of blockchain, we propose a robust framework for identifying and preventing fraud. Case studies demonstrating successful implementations in various industries are included to illustrate the effectiveness of this integrated approach. Our findings suggest that the synergy between AI and blockchain significantly reduces fraudulent activities, enhances data security, and fosters increased trust among stakeholders. |
| Keywords: Artificial Intelligence (AI), Blockchain Technology, Fraud Detection, Predictive Analytics, Data Security, Financial Fraud, Supply Chain Management, E-commerce Fraud |
| DOI: https://doi.org/10.38193/IJRCMS.2024.6305 |
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| Date of Publication: 27-06-2024 |
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EFFECT OF SOCIAL MEDIA-TIKTOK ON GENERATION Z PURCHASE INTENTION EVIDENCES FROM VIETNAM
| Title: EFFECT OF SOCIAL MEDIA-TIKTOK ON GENERATION Z PURCHASE INTENTION –EVIDENCES FROM VIETNAM |
| Authors: Shu-Hui Su, Ying-Maw Teng, Hsiu-Ling Lee*and Tran Nguyen Trong Lan |
| Abstract: The primary aim of this study is to investigate the factors influencing the purchasing intention of Vietnamese youth through the lens of social media, with a specific focus on TikTok. This research explored the effects of social media-Tiktok, innovation of selling way, electronic word-of-mouth (eWOM), influencers and personalized experiences on purchase intention of Vietnamese generation Z. The survey technique is used to gather and analyze data from a particular sample population, Gen Z consumers, that utilizes TikTok. Applying a model of multiple regressions, the hypotheses are tested. The results revealed significant positive relationships among social media usage, particularly on TikTok, and the influence of social media influencers, with the purchase intention. The findings emphasized the pivotal role of influencers and social networking platforms in forming the purchasing intention of Vietnamese Gen Z consumers. The results of the study added to the body of knowledge about how social media affects consumer behavior. Moreover, the study’s results provided insights into the ways in which businesses can leverage Tiktok to reach and engage with Gen Z consumers in Vietnam. |
| Keywords: Purchase Intention, Social Media, Tiktok, Gen Z Consumers, Influencer |
| DOI: https://doi.org/10.38193/IJRCMS.2024.6304 |
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| Date of Publication: 22-06-2024 |
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AWARENESS AND SATISFACTION LEVEL OF GST AMONG RETAILERS
| Title: AWARENESS AND SATISFACTION LEVEL OF GST AMONG RETAILERS |
| Author: Saranya k |
| Abstract: The Goods and Service Tax (GST), the biggest reform in India’s indirect tax structure since the economy began to be opened up 25 years ago at last looks set to become a reality. The Constitution Amendment Bill finally got the nod of Rajya Sabha. The government successfully stitched together a political consensus on the GST Bill to pave the way for the much-awaited rollout of the landmark tax reform that will create a common market of 1.25 billion people. GST will be a game-changing reform for the Indian economy by developing a common Indian market and reducing the cascading effect of tax on the cost of goods and services. It will impact the Tax structure, Tax incidence, and Tax computation. Tax payment, Compliance, Credit utilization, and reporting led to a complete overhaul of the current indirect tax system. Law provides for a period that may extend to five years, based on the recommendations of the GST Council. Here, every taxpayer will be issued a 15-digit common Identification Number which will be called a “Goods and Service Identification Number” (GSTIN) a pan-based number. GST is a consumption-based tax levied on the sale, manufacturing, and consumption of goods and services at the national level. Many taxes have been subsumed under the GST Act. |
| Keywords: GST, composition scheme, GST slab rate, cascading effect |
| DOI: https://doi.org/10.38193/IJRCMS.2024.6303 |
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| Date of Publication: 14-06-2024 |
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