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Perhaps no other industry was so badly affected as the Tourism industry due to the pandemic. The pandemic had spelled a doom on the tourism industry and people who are engaged in it. But thankfully the pandemic has ended now but we still feel its impact and influence even now. All governments recognize tourism is an important industry which contributes to the GDP of a nation. Every state government in India has recognized the importance of Tourism and so are promoting their respective states tourism in their own way. Many states have even brand names and terms like “God’s own Country” or” Incredible India”. But the Global Pandemic called Covid-19 has adversely affected the tourism industry. Tourism was directly affected as people have been forced to confine themselves to their homes as part of the Lockdowns imposed at various times. The World Tourism and Travel Council in a report on the future of the industry said the pandemic has shifted travelers’ focus to domestic trips or nature and outdoor destinations. Travel will largely be “kickstarted by the less risk averse travelers and early adopters, from adventure travelers and backpackers to surfers and mountain climbers,” the report says. In the end, the return of full-fledged tourism will likely hinge on what will be a deeply personal decision for many people as they weigh the risk of falling ill against the necessity of travel. This study is confined to the respondents from Bengaluru in Karnataka district. This study is also confined to the middle classes and the upper middle classes from the society of the region. The Indian tourism and hospitality industry have emerged as one of the key drivers of growth among the services sector in India.

Financial insecurity is the state of being insecure in relation with financial matters of an individual. The study was conducted to identify the reasons that trigger financial insecurity, to test the association between levels of financial knowledge and financial insecurity using Chi-Square testing and to find out ways through which financial insecurity can be tackled. Data for the study has been collected from both primary and secondary sources. Area of the study is limited to the respondents of Ernakulam district with the sample size of 100. Data collected has been analyzed and presented in the form of tables, pie chart and bar-graphs. The study concludes by identifying unmanageable debt, unemployment, rising cost of living and poor financial planning as the reasons that trigger financial insecurity among families. The Chi-Square Test proves that there exists a significant association between levels of financial knowledge and financial insecurity. The potential ways through which financial insecurity can be tackled include diversifying sources of income, financial counseling, setting up emergency funds, and strengthening financial networks and community groups.

Work-life balance remains a pivotal concern in today’s fast-paced world, where individuals constantly juggle professional and personal responsibilities. The Bhagavad Gita, an ancient Indian scripture, provides timeless wisdom on achieving balance through equanimity, encapsulated in the concept of Sthitaprajna—a state of steady wisdom and emotional stability. This paper explores the relevance of Sthitaprajna in managing challenges in modern life, emphasizing its role in stress management, resilience, emotional regulation, and productivity. By integrating the teachings of the Bhagavad Gita, professionals can cultivate inner stability and navigate adversities with grace.

This paper investigates the extent of green governance by examining the policies, institutions and selected environmental initiatives of the greenery state, Kerala. Green governance refers to policies whereby people share strategies to address environmental concerns during development. One of the states in the country that offers a very distinct social and political character, Kerala is at the forefront of decentralization and community-based growth and development. The study, based mainly on secondary data sources, used simple percentages, tables, charts and trend lines to analyse and present key green governance factors and indicators. The results show that public grassroots engagement and participation are Kerala’s main advantages and its main problems are the tendency towards urbanisation and industrial pollution. Suggestions are given on how to improve the green governance structures.

The adoption of digital technologies has profoundly reshaped commerce and management education, transitioning from traditional methods involving blackboards and textbooks to a more dynamic, interactive approach enhanced by digital tools. This shift has redefined the roles of educators and institutions, emphasizing the need for integrating Information Technology (IT) into educational practices. This paper examines how digital transformation impacts commerce and management education, highlighting the necessity of updating educational frameworks to include IT. Key topics discussed include the evolution of digital learning environments, the emergence of online and hybrid learning models, the personalization of education through artificial intelligence, and the significance of data analytics. Additionally, the paper reviews various Government of India initiatives aimed at advancing digital education and addresses the opportunities and challenges associated with this transformation. The paper offers recommendations for infrastructure development, curriculum updates, and ongoing professional training to ensure commerce education meets the demands of a technology-driven economy.

Zimbabwe lacks sufficient FDI even though the country is endowed with resources that normally attract FDI inflows. There is underinvestment in all the sectors across the economy as it faces a confidence crisis due to rampant inflationary pressures. This study examined the impact of inflation on foreign direct investment inflows (FDI) in Zimbabwe. The study employed an autoregressive distributed lag (ARDL) technique to estimate the relationship between FDI, inflation and GDP on time series data from 2009 to 2022. The findings of the study revealed that inflation negatively influenced FDI inflows in Zimbabwe. The major recommendations of the study include inflation targeting and control, and implementing favorable exchange rate controls, political stability and combating corruption.

Purpose: The study evaluates the approaches to CRM practices implemented in e- commerce companies after the pandemic situation from the customer’s viewpoint. Design, methodology, and approach: This study was conducted in Tamil Nadu with 400 sample respondents. Online purchasing customers are unknown in the research location. Non- parametric convenient sampling was used to pick sample respondents. Findings: The hypothesis testing demonstrates that the company’s pleasant and trust-building strategy is not important. The presented hypothesis is rejected due to the portal’s user friendliness, customer feedback, and customer retention efforts. According to the report, e-commerce enterprises’ customer interaction practices work. Social implications: As a consequence of this article’s concepts, more environmentally and socially conscious customers will act ethically, and companies’ operations and offers will become more ecologically and socially accountable.

Entrepreneurship plays a vital role in driving economic growth and fostering social development, yet the participation of marginalized groups, particularly Muslim women, remains underexplored. This study examines the entrepreneurial ecosystem of Muslim women, focusing on their strengths, challenges, opportunities, and threats within the rapidly evolving economic, social, and political landscape. The problem stems from systemic barriers such as financial exclusion, socio-religious discrimination, and limited policy representation, which hinder their entrepreneurial endeavors despite their resilience and cultural adaptability. The purpose of this study is to analyze the entrepreneurial journey of Muslim women through a SWOT analysis framework to provide actionable insights for stakeholders, including policymakers, educators, and entrepreneurs. This study utilizes secondary data from scholarly articles, government reports, and documented case studies to categorize factors influencing entrepreneurship into strengths, weaknesses, opportunities, and threats. The principal results reveal that while Muslim women entrepreneurs demonstrate strong cultural resilience, community support, and increasing access to education, they face significant barriers such as limited financial resources, restrictive social norms, and inadequate representation in policymaking. On the other hand, digital platforms, global movements for diversity and inclusion, and supportive government policies offer promising opportunities for growth. However, socio-political instability, global competition, and resistance from conservative factions pose persistent threats. The major conclusions suggest that targeted interventions, including inclusive policies, entrepreneurial education, and leveraging digital technologies, are essential to empowering Muslim women entrepreneurs. By addressing these challenges and capitalizing on opportunities, their contributions to economic development and social equity can be significantly enhanced. This study underscores the need for a nuanced understanding of the interplay between economic, social, and political factors shaping their entrepreneurial ecosystem.

This study examines the relationship between director characteristics where earnings persistence is used as a proxy for earnings quality. The characteristics of directors include director age, busyness, gender diversity of directors, and nationality. Upper echelon theory with the premise that a person’s actions are not entirely rational but influenced by personal characteristics (limited rationality) has been applied to develop hypotheses. The financial data were hand-collected from annual reports of Indonesian public companies from 2015-2022. As many as 3.119 firm-year observations were used for the test of hypotheses. Results show that the percentage of female directors has a positive correlation with earnings quality and firms with foreign director exhibit lower earnings quality. However, director busyness and age have no correlation with earnings quality.

Ayurveda, an ancient science from the land of civilizations, Bharat is inching its place on the industrial map globally. Presenting itself as a competitive provider of comprehensive remedies to innumerous health issues and focusing an equal attention on nutrition, mental health, cosmetics and prevention, the footsteps of Ayurveda are leaving its mark in the healthcare industry swiftly. With the support & promotion from the present government, the collaborations and project undertaking make it evident that Ayurveda is revolutionizing the field of health on a large scale with digitalization on the platter. The growing social media & online facilitation for the consumer market is making the age-old science to be accessible in a click. The E-commerce tools are a great promoter of Ayurveda and presently these are catering to the requirements of the industry on the large scale globally. The present paper highlights, as to how the pages in the samhitha written by our various acharya ages ago are making Ayurveda turn into an Industry not only in Bharat but worldwide and as to how the exceptionally stiffening e-commerce is blending to accomplish the task.