ajay.karanjia95@gmail.com

Excessive stress in the workplace is a serious matter of concern for everyone. Stress and strain adversely affect employees’ quality of work (QWL) and quality of life (QL). Changing the composition of the workforce, the increasing influence of information and communication technology (ICT), long working hours and huge work pressures to meet deadlines, enormous turbulence in the business environment, a self-imposed compulsion to retain one’s job and progress in the career path, successfully navigating the dynamics of corporate culture and leadership bring about several changes having far-reaching implications for the employees, organizations, and society-at-large. The present study attempted to review the previous studies relevant to the present study. The review presents some important and relevant studies on occupational stress experienced by employees working in various sectors, coping strategies they adopted to overcome the stress are indicated. The present research paper attempted to gather information by reviewing published books, and articles in multiple journals, and collecting relevant data from published dissertations

Jet Airways, once a dominant force in Indian aviation, rose from humble beginnings to become the country’s largest private airline. Founded in 1992 under the leadership of Naresh Goyal, the airline capitalized on India’s economic reforms that liberalized the aviation industry. With a commitment to excellence and top-notch service, Jet Airways’ rapid growth strategy involved expanding both domestic and international routes, while simultaneously building partnerships with global airlines. However, by the late 2010s, the company faced mounting financial challenges, ultimately leading to its suspension of operations in April 2019. This case study delves into the key factors that propelled Jet Airways’ meteoric rise and analyzes the missteps that contributed to its dramatic downfall.

The relationship or the relevance between the relevance dividend policy and irrelevance dividend policy have been a theoretical and empirical debate since ages due to the financial decision of paying dividend to equity holders of retain dividend later to be re-invested to the firm to improve the overall net worth of the business. The study employed the ex-post facto research design which the researcher has no control over. The secondary panel data was sourced from the financial statement of the manufacturing and financial firm within 2017-2023. The data was subjected to panel regression technique. The findings revealed that earning yield has negative significant effect on retained earnings for dividend irrelevance model while market price of share and price-earnings ratio has negative and positive significant effect on dividend payout ratio for the dividend relevance model. Based on the findings of the both theory and postulation they equally have the tendency to determine firm valuation. The result for the dividend irrelevance model illustrated that retained earnings could be essential to stimulate how much percentage a company could earn in terms of earning per share while the dividend relevance model showed that sharing dividend at the end of any calendar year have the capacity to determine period valuation of shares on the stock market and dollar investment of a particular share. Based on the different school of thought of the dividend irrelevance theory group (Modigliani and Miller, 1961) and the dividend relevance theory group (Gordon, 1962) this study intends to develop a model for each theory to examine through the findings of the study which theoretical postulation in really is relevant in terms of firm valuation.

Rural India is the only answer to a “Viksit Bharat” or Developed India. This article attempts to present some critical dimensions on empowering rural India, namely environmental sustainability, policy interventions, technological integration, and bridging the rural-urban divide. The adoption of green practices, renewable energy solutions, and digital inclusion are presented as critical factors in enhancing rural livelihoods and infrastructure. Government initiatives under MGNREGA and Bharat Net have shown excellent improvement in rural development. The article also raises several other issues, including the absence of access to education, healthcare, and financial inclusion, suggesting that focused investment and equal distribution of resources are necessary. By building a resilient and inclusive rural economy, with diversified income sources and smart village initiatives, rural India can emerge as a sustainable growth engine. Actionable recommendations for policymakers, stakeholders, and communities to nurture a self-reliant and sustainable rural ecosystem complete the analysis. A holistic approach toward empowering rural India aligns with national development goals and global sustainability commitments, underlining its importance in achieving “Viksit Bharat.”

Artificial Intelligence (AI) is revolutionizing Human Resources (HR), enabling automation of repetitive tasks, predictive analytics for workforce management, and personalized employee experiences. This research explores the multifaceted impact of AI on HR, focusing on its benefits, challenges, and potential to create inclusive workplaces. It also examines recent advancements, supported by 2023–24 data and case studies. The study identifies gaps in implementation and provides actionable insights for organizations aiming to leverage AI for strategic advantage.

UPI, Unified payments Interface is a way of life in Digital India era beginning as a Green Initiative by RBI in 2016. Since its introduction the users are growing increasingly, and the number of frauds is also rising greatly. The big claims regarding absolute safety of UPI transactions by the third-party payment how much effective is the two-factor authentication feature of UPI in maintaining safety of the transactions is the concern of our study. Threat of fraud is definitely one of the factors affecting UPI usage and so our study tries to find out the relationship between adoption of UPI and the instances of fraud and threat of fraud amongst users. For this we have collected data from real users of UPI who are victims or successful avoiders of UPI fraud. Also, secondary data from reliable RBI sources is used for substantiating the hypothesis.

This paper investigates Asset Quality based on CAMEL Model of selected Public Sector Commercial Banks in India. For the purpose, the study employs a descriptive research design The Banks, which were part of mega-merger took place on August 2019 with effect from April 1, 2020 are selected for the study. Secondary data from 2016-17 to 2023-24 is used, covering ten banks for the pre-merger period (2016-17 to 2019-20) and four banks for the post-merger period (2020-21 to 2023-24). Asset Quality is assessed using indicators such as Gross NPA to Total Assets, Net NPA to Total Assets, Gross NPA to Total Advances, Net NPA to Total Advances, and the Provisioning Coverage Ratio. Paired t-tests is applied to determine if there is a significant difference in Asset Quality of the banks between the pre- and post-merger periods. The study finds that the merger has an overall positive effect on Asset Quality of the banks and enhanced the Risk Management practices of the banks.

This research paper examines Commerce college teachers’ perceptions of students’ preparedness for the goals of Viksit Bharat @2047 and the alignment of the current curriculum with industry expectations. Using a quantitative approach, the study surveyed 210 educators across various Commerce colleges. The research focused on two main objectives: evaluating the adequacy of the existing curriculum in preparing students for Viksit Bharat @2047 and assessing the perceived gap between curriculum relevance and industry needs. The findings revealed that many teachers believe the current curriculum does not fully meet the goals of Viksit Bharat @2047. Significant differences were found between curriculum content and industry-required skills, suggesting that the educational framework may not align with future national and industry demands. These results highlight the need for curriculum reforms and stronger industry collaborations to ensure that students are well-prepared for both national development and emerging industry requirements.

This article focuses on how social media marketing can help businesses in India connect with consumers by using creativity and data. With the growth of mobile usage and the diversity of languages in India, businesses need to create content that appeals to different groups of people. The article explains how brands can develop creative marketing campaigns while using data to improve their effectiveness. For creating successful campaigns understanding consumer behaviour, cultural preferences, and regional differences is important. Businesses can build stronger relationships with customers, increase brand awareness, and drive sales by using a combination of engaging content and smart data strategies, The article offers practical tips for businesses looking to succeed in India’s digital landscape. It explores how blending creativity with data can help brands make better decisions and achieve better results through social media marketing in India.

Any textile product, which is produced in eco-friendly manner and processed under eco-friendly limits, is known as eco-friendly textiles. It is also known as sustainable fashion, eco fashion and Ecotech. Materials can be considered as “Eco-friendly” on the basis of various factors such as Renewability of the product, Ecological footprint of resources – how much land it takes for the full growth of a product, Determining the eco friendliness of a product – amount of chemicals required for the production of products. The objective of this work was to investigate the impact of consumer’s psychographic and product characteristics on buying behavior of eco-friendly textile products in Bengaluru city. Purposive convenient sampling technique was adopted for the study purpose. Bengaluru city was chosen as major study area. A sample size of 129 customers who are users of eco-friendly textile products were identified by meeting households, buyers in shopping malls and among the peers. Primary information pertaining to consumer’s psychographic and product characteristics influencing on consumer’s buying behaviour towards eco-friendly textile products were obtained. Statistical Package for Social Science (SPSS.16) trial version was used to analyse the data. Multiple regression analysis and reliability analyses were used as the main statistical tool to find out the significant influence of constructs selected for the study. The findings highlight the unique contribution for the variables of consumer’s psychographic factors and product characteristics have a significant influence on buying behavior towards eco-friendly textile products in Bengaluru city.