A STUDY ON UNDERSTANDING FINANCIAL INSECURITY OF INDIAN FAMILIES WITH REFERENCE TO ERNAKULAM DISTRICT

Title: A STUDY ON UNDERSTANDING FINANCIAL INSECURITY OF INDIAN FAMILIES WITH REFERENCE TO ERNAKULAM DISTRICT
Author: Uma P T S
Abstract:

Financial insecurity is the state of being insecure in relation with financial matters of an individual. The study was conducted to identify the reasons that trigger financial insecurity, to test the association between levels of financial knowledge and financial insecurity using Chi-Square testing and to find out ways through which financial insecurity can be tackled. Data for the study has been collected from both primary and secondary sources. Area of the study is limited to the respondents of Ernakulam district with the sample size of 100. Data collected has been analyzed and presented in the form of tables, pie chart and bar-graphs. The study concludes by identifying unmanageable debt, unemployment, rising cost of living and poor financial planning as the reasons that trigger financial insecurity among families. The Chi-Square Test proves that there exists a significant association between levels of financial knowledge and financial insecurity. The potential ways through which financial insecurity can be tackled include diversifying sources of income, financial counseling, setting up emergency funds, and strengthening financial networks and community groups.

Keywords: Financial insecurity, Financial Instability, Indian Families, Financial Counseling, Financial stress.
DOI: https://doi.org/10.38193/IJRCMS.2025.7114
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Date of Publication: 18-02-2025
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Published Vol & Issue: Volume 7 Issue 1 Jan-Feb 2025

STHITAPRAJNA IN MODERN WORK-LIFE BALANCE: INSIGHTS FROM THE BHAGAVAD GITA

Title: STHITAPRAJNA IN MODERN WORK-LIFE BALANCE: INSIGHTS FROM THE BHAGAVAD GITA
Author: Dr. Sindhu K.P.
Abstract:

Work-life balance remains a pivotal concern in today’s fast-paced world, where individuals constantly juggle professional and personal responsibilities. The Bhagavad Gita, an ancient Indian scripture, provides timeless wisdom on achieving balance through equanimity, encapsulated in the concept of Sthitaprajna—a state of steady wisdom and emotional stability. This paper explores the relevance of Sthitaprajna in managing challenges in modern life, emphasizing its role in stress management, resilience, emotional regulation, and productivity. By integrating the teachings of the Bhagavad Gita, professionals can cultivate inner stability and navigate adversities with grace.

Keywords: Bhagavad Gita, Sthitaprajna, equanimity, work-life balance, resilience, emotional stability.
DOI: https://doi.org/10.38193/IJRCMS.2025.7113
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Date of Publication: 18-02-2025
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Published Vol & Issue: Volume 7 Issue 1 Jan-Feb 2025

GREEN GOVERNANCE IN GREENERY STATE: EXAMINING THE POLICIES, INSTITUTIONS AND ENVIRONMENTAL INITIATIVES OF KERALA

Title: GREEN GOVERNANCE IN GREENERY STATE: EXAMINING THE POLICIES, INSTITUTIONS AND ENVIRONMENTAL INITIATIVES OF KERALA
Authors: Dr. MV. Praveen, KC. Muhammad Salim, T. Vineethan and M. Aghilesh
Abstract:

This paper investigates the extent of green governance by examining the policies, institutions and selected environmental initiatives of the greenery state, Kerala. Green governance refers to policies whereby people share strategies to address environmental concerns during development. One of the states in the country that offers a very distinct social and political character, Kerala is at the forefront of decentralization and community-based growth and development. The study, based mainly on secondary data sources, used simple percentages, tables, charts and trend lines to analyse and present key green governance factors and indicators. The results show that public grassroots engagement and participation are Kerala’s main advantages and its main problems are the tendency towards urbanisation and industrial pollution. Suggestions are given on how to improve the green governance structures.

Keywords: Green Governance, Forest Cover, Haritha Kerala Mission, Renewable Energy, Waste processing.
DOI: https://doi.org/10.38193/IJRCMS.2025.7112
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Date of Publication: 15-02-2025
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FROM BLACKBOARD TO BYTES TRANSFORMATION OF COMMERCE AND MANAGEMENT EDUCATION IN DIGITAL ERA

Title: FROM BLACKBOARD TO BYTES TRANSFORMATION OF COMMERCE AND MANAGEMENT EDUCATION IN DIGITAL ERA
Authors: Kanhai Kumar and Prof. (Dr.) Krishna Kumar
Abstract:

The adoption of digital technologies has profoundly reshaped commerce and management education, transitioning from traditional methods involving blackboards and textbooks to a more dynamic, interactive approach enhanced by digital tools. This shift has redefined the roles of educators and institutions, emphasizing the need for integrating Information Technology (IT) into educational practices. This paper examines how digital transformation impacts commerce and management education, highlighting the necessity of updating educational frameworks to include IT. Key topics discussed include the evolution of digital learning environments, the emergence of online and hybrid learning models, the personalization of education through artificial intelligence, and the significance of data analytics. Additionally, the paper reviews various Government of India initiatives aimed at advancing digital education and addresses the opportunities and challenges associated with this transformation. The paper offers recommendations for infrastructure development, curriculum updates, and ongoing professional training to ensure commerce education meets the demands of a technology-driven economy.

Keywords: Digital transformation, commerce education, management education, Information Technology, digital learning, online education, personalized learning, data analytics, educational technology.
DOI: https://doi.org/10.38193/IJRCMS.2025.7111
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Date of Publication: 06-02-2025
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THE IMPACT OF INFLATION ON FOREIGN DIRECT INVESTMENT (FDI) INFLOWS: EVIDENCE FROM ZIMBABWEAN ECONOMY

Title: THE IMPACT OF INFLATION ON FOREIGN DIRECT INVESTMENT (FDI) INFLOWS: EVIDENCE FROM ZIMBABWEAN ECONOMY
Authors: Simon Muwando, PhD and Lauratte Leonard
Abstract:

Zimbabwe lacks sufficient FDI even though the country is endowed with resources that normally attract FDI inflows. There is underinvestment in all the sectors across the economy as it faces a confidence crisis due to rampant inflationary pressures. This study examined the impact of inflation on foreign direct investment inflows (FDI) in Zimbabwe. The study employed an autoregressive distributed lag (ARDL) technique to estimate the relationship between FDI, inflation and GDP on time series data from 2009 to 2022. The findings of the study revealed that inflation negatively influenced FDI inflows in Zimbabwe. The major recommendations of the study include inflation targeting and control, and implementing favorable exchange rate controls, political stability and combating corruption.

Keywords: Inflation; Foreign direct investment; Gross Domestic Product; Developing economies, ARDL
DOI: https://doi.org/10.38193/IJRCMS.2025.7110
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Date of Publication: 06-02-2025
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EVALUATING THE NEW PRACTICES OF CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTED IN E-COMMERCE COMPANIES: THE CUSTOMER PERSPECTIVE STUDY IN TAMILNADU

Title: EVALUATING THE NEW PRACTICES OF CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTED IN E-COMMERCE COMPANIES: THE CUSTOMER PERSPECTIVE STUDY IN TAMILNADU
Authors: Mrs. A. Nilofer and Dr. M.A. Parveen Banu
Abstract:

Purpose: The study evaluates the approaches to CRM practices implemented in e- commerce companies after the pandemic situation from the customer’s viewpoint. Design, methodology, and approach: This study was conducted in Tamil Nadu with 400 sample respondents. Online purchasing customers are unknown in the research location. Non- parametric convenient sampling was used to pick sample respondents. Findings: The hypothesis testing demonstrates that the company’s pleasant and trust-building strategy is not important. The presented hypothesis is rejected due to the portal’s user friendliness, customer feedback, and customer retention efforts. According to the report, e-commerce enterprises’ customer interaction practices work. Social implications: As a consequence of this article’s concepts, more environmentally and socially conscious customers will act ethically, and companies’ operations and offers will become more ecologically and socially accountable.

Keywords: CRM practices, E-Commerce companies, Customer feedback, trust and Customer retention.
DOI: https://doi.org/10.38193/IJRCMS.2025.7109
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Date of Publication: 01-02-2025
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EXPLORING THE ENTREPRENEURIAL ECOSYSTEM OF MUSLIM WOMEN: A SWOT ANALYSIS IN THE EVOLVING ECONOMIC, SOCIAL, AND POLITICAL CONTEXTS

Title: EXPLORING THE ENTREPRENEURIAL ECOSYSTEM OF MUSLIM WOMEN: A SWOT ANALYSIS IN THE EVOLVING ECONOMIC, SOCIAL, AND POLITICAL CONTEXTS
Authors: Md Faizul Haque and Dr. Suresh Sah
Abstract:

Entrepreneurship plays a vital role in driving economic growth and fostering social development, yet the participation of marginalized groups, particularly Muslim women, remains underexplored. This study examines the entrepreneurial ecosystem of Muslim women, focusing on their strengths, challenges, opportunities, and threats within the rapidly evolving economic, social, and political landscape. The problem stems from systemic barriers such as financial exclusion, socio-religious discrimination, and limited policy representation, which hinder their entrepreneurial endeavors despite their resilience and cultural adaptability. The purpose of this study is to analyze the entrepreneurial journey of Muslim women through a SWOT analysis framework to provide actionable insights for stakeholders, including policymakers, educators, and entrepreneurs. This study utilizes secondary data from scholarly articles, government reports, and documented case studies to categorize factors influencing entrepreneurship into strengths, weaknesses, opportunities, and threats. The principal results reveal that while Muslim women entrepreneurs demonstrate strong cultural resilience, community support, and increasing access to education, they face significant barriers such as limited financial resources, restrictive social norms, and inadequate representation in policymaking. On the other hand, digital platforms, global movements for diversity and inclusion, and supportive government policies offer promising opportunities for growth. However, socio-political instability, global competition, and resistance from conservative factions pose persistent threats. The major conclusions suggest that targeted interventions, including inclusive policies, entrepreneurial education, and leveraging digital technologies, are essential to empowering Muslim women entrepreneurs. By addressing these challenges and capitalizing on opportunities, their contributions to economic development and social equity can be significantly enhanced. This study underscores the need for a nuanced understanding of the interplay between economic, social, and political factors shaping their entrepreneurial ecosystem.

Keywords: SWOT analysis, entrepreneurial ecosystem, socio-cultural challenges, digital platforms, inclusive policies.
DOI: https://doi.org/10.38193/IJRCMS.2025.7108
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Date of Publication: 01-02-2025
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DIRECTOR CHARACTERISTICS AND EARNINGS QUALITY OF INDONESIAN FIRMS: AN EMPIRICAL STUDY

Title: DIRECTOR CHARACTERISTICS AND EARNINGS QUALITY OF INDONESIAN FIRMS: AN EMPIRICAL STUDY
Authors: Kezia Arliani Soetedjo and Sansaloni Butar Butar
Abstract:

This study examines the relationship between director characteristics where earnings persistence is used as a proxy for earnings quality. The characteristics of directors include director age, busyness, gender diversity of directors, and nationality. Upper echelon theory with the premise that a person’s actions are not entirely rational but influenced by personal characteristics (limited rationality) has been applied to develop hypotheses. The financial data were hand-collected from annual reports of Indonesian public companies from 2015-2022. As many as 3.119 firm-year observations were used for the test of hypotheses. Results show that the percentage of female directors has a positive correlation with earnings quality and firms with foreign director exhibit lower earnings quality. However, director busyness and age have no correlation with earnings quality.

Keywords: Characteristics of CEO, earnings quality, upper echelon theory, earnings persistence
DOI: https://doi.org/10.38193/IJRCMS.2025.7107
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Date of Publication: 22-01-2025
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PROLIFERATION OF AYURVEDA PRODUCTS IN BHARAT AND ACROSS THE GLOBE THROUGH THE MULTI-FACETED E-COMMERCE PLINTH

Title: PROLIFERATION OF AYURVEDA PRODUCTS IN BHARAT AND ACROSS THE GLOBE THROUGH THE MULTI-FACETED E-COMMERCE PLINTH
Authors: Kumkum Sharma, Dr. Manjila Singhla, Dr. Poonam Bhojak and Dr. Nishant Kaushik
Abstract:

Ayurveda, an ancient science from the land of civilizations, Bharat is inching its place on the industrial map globally. Presenting itself as a competitive provider of comprehensive remedies to innumerous health issues and focusing an equal attention on nutrition, mental health, cosmetics and prevention, the footsteps of Ayurveda are leaving its mark in the healthcare industry swiftly. With the support & promotion from the present government, the collaborations and project undertaking make it evident that Ayurveda is revolutionizing the field of health on a large scale with digitalization on the platter. The growing social media & online facilitation for the consumer market is making the age-old science to be accessible in a click. The E-commerce tools are a great promoter of Ayurveda and presently these are catering to the requirements of the industry on the large scale globally. The present paper highlights, as to how the pages in the samhitha written by our various acharya ages ago are making Ayurveda turn into an Industry not only in Bharat but worldwide and as to how the exceptionally stiffening e-commerce is blending to accomplish the task.

Keywords: Ayurveda, e-Commerce, social media, online, promoter, samhitha, Acharya, industry, worldwide.
DOI: https://doi.org/10.38193/IJRCMS.2025.7106
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Date of Publication: 22-01-2025
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THE APPLICATION OF BLOCKCHAIN TECHNOLOGY IN AUTHENTICATING PROPERTY OWNERSHIP ON THE INTERNET IN VIETNAM

Title: THE APPLICATION OF BLOCKCHAIN TECHNOLOGY IN AUTHENTICATING PROPERTY OWNERSHIP ON THE INTERNET IN VIETNAM
Authors: Nguyen Minh Duc, Tran Ha Phuong, Duong Anh Tuyet, Nguyen Phuong Anh and Nguyen Hai Anh
Abstract:

The development of science and technology and the convenience of an open environment are favorable conditions for someone with bad intentions to pursue profiteering purposes by infringing on property rights and intellectual property rights. According to research by BSA – The Software Alliance, by 2023, the rate of pirated software use in Vietnam will reach 74%, higher than the global average (54%). 90% of Internet users in Vietnam said they have encountered pirated content. The above statistics show that the situation of copyright infringement and plagiarism on the internet in Vietnam is a painful problem that needs to be thoroughly cared for and resolved. Therefore, researching the issue “Application of Blockchain technology in authenticating property ownership on the Internet in Vietnam” is necessary and urgent, with high theoretical and practical significance.

Keywords: Blockchain, authentication, property ownership, Internet
DOI: https://doi.org/10.38193/IJRCMS.2025.7105
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Date of Publication: 22-01-2025
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