DEVELOPING FAIR DATA VALUE SHARING MODELS TO ENHANCE PERSONAL DATA SOVEREIGNTY IN ELECTRONIC COMMERCE IN VIETNAM

Title: DEVELOPING FAIR DATA VALUE SHARING MODELS TO ENHANCE PERSONAL DATA SOVEREIGNTY IN ELECTRONIC COMMERCE IN VIETNAM
Author: TRAN Ngoc Diep and HOANG Hai Ha
Abstract:
In the context of rapid digital transformation, the protection of personal data and customer privacy has become an increasingly urgent issue in e-commerce. This article critically examines the limitations of existing security frameworks, which predominantly emphasize passive protection or regulatory compliance, and proposes a new paradigm centered around fair data value-sharing models. Building upon the theoretical foundations of personal data sovereignty and the data economy, the study designs three conceptual models that reposition consumers as active participants in the digital value chain. These models not only empower individuals to control and monetize their personal information but also offer businesses a sustainable pathway to foster trust and loyalty. By analyzing the associated benefits, costs, and technological enablers such as blockchain, smart contracts, and self-sovereign identity systems, the article provides strategic and policy recommendations to guide the transition toward a fairer and more human-centric data economy.
Keywords: Fair Data Value Sharing, Personal Data Sovereignty, Blockchain, E-Commerce, Data Economy
DOI: https://doi.org/10.38193/IJRCMS.2025.7305
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Date of Publication: 13-05-2025
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Published Vol & Issue: Volume 7 Issue 3 May-June 2025

EXPERIENCES IN KNOWLEDGE TRANSFER OF GLOBAL E-COMMERCE ENTERPRISES AND RECOMMENDATIONS FOR VIETNAMESE BUSINESSES

Title: EXPERIENCES IN KNOWLEDGE TRANSFER OF GLOBAL E-COMMERCE ENTERPRISES AND RECOMMENDATIONS FOR VIETNAMESE BUSINESSES
Author: NGUYEN Minh Duc and HOANG Hai Ha
Abstract:

In the context of the Fourth Industrial Revolution, knowledge transfer plays a strategic role, positioned as a core resource determining the competitive capacity of enterprises through the systematic transformation of knowledge across sources. In Vietnam, while some large corporations have implemented internal knowledge management policies, most enterprises still lack full awareness of the critical importance of this pivotal activity. The study “Experiences in Knowledge Transfer of Global E-commerce Enterprises and Recommendations for Vietnam” aims to systematize the theoretical foundations of knowledge transfer and synthesize practical insights from global enterprises. It draws lessons and proposes solutions for application by Vietnamese businesses, grounded in a scientific methodology that includes secondary data collection from reputable academic sources and the application of analytical methods such as synthesis, induction, deduction, and comparison to ensure objectivity and comprehensiveness.

Keywords: knowledge transfer, knowledge, e-commerce, Vietnamese enterprises
DOI: https://doi.org/10.38193/IJRCMS.2025.7304
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Date of Publication: 13-05-2025
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Published Vol & Issue: Volume 7 Issue 3 May-June 2025

IMPLICATIONS OF ARTIFICIAL INTELLIGENCE REVOLUTION ON LABOUR MARKET: A MACRO LEVEL STUDY

Title: IMPLICATIONS OF ARTIFICIAL INTELLIGENCE REVOLUTION ON LABOUR MARKET: A MACRO LEVEL STUDY
Author: Dr. Reji D. Nair and Dr. Khwaja Mansoor Ali Khan
Abstract:

As a powerful force of change, artificial intelligence (AI) has changed businesses and job roles all over the world. Its impact on the labor market presents both opportunities and challenges. While AI-driven automation boosts productivity and fosters innovation, it also disrupts traditional employment models, resulting in job losses in some sectors and the emergence of new roles in others. This paper explores the complex effects of AI on the labor market, focusing on job creation, displacement, wage trends, and shifting skill demands. By incorporating recent data and academic insights, we aim to provide a comprehensive understanding of AI’s influence on employment patterns and its implications for the future workforce. Additionally, the study discusses how governments, businesses, and workers can effectively navigate this rapidly changing environment.

Keywords: Artificial intelligence, fourth industrial revolution, job augmentation, job automation, job displacement, job creation, skill shifts, wage dynamics, workforce adaptation
DOI: https://doi.org/10.38193/IJRCMS.2025.7303
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Date of Publication: 13-05-2025
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Published Vol & Issue: Volume 7 Issue 3 May-June 2025

MOONLIGHTING PATTERNS AND GENDER: IMPLICATIONS FOR ACHIEVING SUSTAINABLE DEVELOPMENT GOALS

Title: MOONLIGHTING PATTERNS AND GENDER: IMPLICATIONS FOR ACHIEVING SUSTAINABLE DEVELOPMENT GOALS
Author: Devi Soumyaja and Kadeeja Nourah B H
Abstract:

Moonlighting is an intriguing topic when it comes to human behaviour within organisations. The extensive literature on this field emphasises the relevance of this phenomenon. While abundant research in this field exists, most of them are similar in methodology and focus solely on moonlighting and its aspirational and deprivational aspects. This article aims to critically analyse the gender-based difference in moonlighting intentions and their alignment with sustainable development goals. The methodology used is qualitative literature review. There are significant differences in moonlighting patterns among males and females. The married men and unmarried women tend to moonlight more when compared to unmarried men and married women. Women’s moonlighting is often tied with informal caregiving responsibilities, leading to poverty based on both economy and time. The study explores intersection of gender and moonlighting behavior, highlighting its implications on sustainable development goals. The study states that the sustainable development goals related to gender and social inclusivity should address the challenges faced by women in the labour market for building a more equitable and sustainable economic environment.

Keywords: Moonlighting, Gender, SDG 8, SDG 5, SDG 10
DOI: https://doi.org/10.38193/IJRCMS.2025.7302
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Date of Publication: 13-05-2025
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Published Vol & Issue: Volume 7 Issue 3 May-June 2025

FOOD SAFETY IN INDIA: REGULATORY CHALLENGES, CONSUMER AWARENESS, AND THE ROLE OF FSSAI IN DAKSHINA KANNADA DISTRICT

Title: FOOD SAFETY IN INDIA: REGULATORY CHALLENGES, CONSUMER AWARENESS, AND THE ROLE OF FSSAI IN DAKSHINA KANNADA DISTRICT
Author: Mrs. Pushpa N and Dr. Y Muniraju
Abstract:

Food safety has emerged as a paramount concern in India, where rapid urbanization, population growth, and increased demand for processed foods have created fertile ground for food adulteration and contamination. Despite having a comprehensive regulatory framework in place, particularly under the aegis of the Food Safety and Standards Authority of India (FSSAI), multiple systemic challenges continue to undermine the effectiveness of these regulations. This research paper investigates the multifaceted issue of food adulteration in India, with a special focus on the Dakshina Kannada district, exploring both regulatory mechanisms and consumer awareness levels. It aims to evaluate the implementation of food safety standards and identify critical gaps that allow adulteration to persist in the supply chain.
The study underscores the role of the FSSAI, the apex body established under the Food Safety and Standards Act, 2006, tasked with regulating and supervising the manufacture, distribution, sale, and storage of food items. Although FSSAI has developed a series of stringent guidelines, its effectiveness is limited by practical barriers such as inadequate enforcement, shortage of trained personnel, under-resourced testing laboratories, and the vast unorganized food sector. Additionally, consumer behavior, often shaped by a lack of awareness and negligence in checking certifications and food labels, contributes significantly to the ongoing consumption of adulterated products.
Primary data was collected through structured surveys distributed among 100 consumers, food vendors, and regulatory officials in Dakshina Kannada. Findings revealed that 80% of respondents were aware of the term ‘food adulteration,’ yet only 50% regularly checked food labels for FSSAI certification. Alarmingly, 70% admitted to unknowingly consuming adulterated food at some point, highlighting the prevalence and public health risk of such products. Correlation analysis indicated a strong positive relationship (r = 0.78, p < 0.05) between consumer awareness and label-checking behavior, reinforcing the need for widespread educational campaigns.
Secondary data was obtained from government reports, peer-reviewed journals, and official FSSAI guidelines, offering a contextual understanding of the legal and institutional environment. Studies consistently reported that food adulteration, particularly in products like milk, spices, edible oils, and fruits, poses severe health risks ranging from gastrointestinal disorders to chronic diseases such as cancer and organ damage. Moreover, the economic repercussions include increased healthcare costs, loss of productivity, and erosion of consumer trust in the food system.
The research also delves into the challenges FSSAI faces in implementation. These include the limited availability of food inspectors (with a ratio of one officer per 100,000 citizens), delays in legal proceedings, poor coordination among enforcement agencies, and the proliferation of unlicensed food vendors. Despite technological advancements and the introduction of digital platforms like FoSCoS (Food Safety Compliance System), monitoring remains inadequate due to limited reach and infrastructure.
Consumer perception of FSSAI’s effectiveness was divided: while 60% believed that FSSAI plays a key role in regulating food safety, 25% expressed skepticism due to a lack of visible enforcement. Furthermore, many consumers, especially in rural and semi-urban areas, were found to be unaware of their rights or the mechanisms available to report food safety violations.
Based on the findings, the study proposes several policy-level and grassroots recommendations. These include enhancing the capacity of food safety departments through recruitment and training, expanding the use of mobile food testing labs, increasing community engagement through awareness drives, and mandating registration even for small-scale and street vendors. Additionally, incorporating emerging technologies such as blockchain for supply chain traceability, AI for risk prediction, and portable adulteration detection kits can drastically improve monitoring and transparency.
In conclusion, food safety in India, while governed by an elaborate legal and institutional architecture, requires a multipronged approach to address its ground-level challenges. This study affirms that without collaborative action involving consumers, regulators, manufacturers, and civil society, the objective of safe and unadulterated food remains elusive. The insights derived from the Dakshina Kannada district can serve as a microcosm for understanding broader national issues and can inform policy interventions at both state and central levels. Strengthening food safety not only protects public health but also boosts economic stability, consumer confidence, and global competitiveness in India’s food sector.

Keywords: Food safety, adulteration, FSSAI, consumer awareness, public health, food regulations, contamination, enforcement, food quality, India
DOI: https://doi.org/10.38193/IJRCMS.2025.7301
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Date of Publication: 13-05-2025
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Published Vol & Issue: Volume 7 Issue 3 May-June 2025

COMPARATIVE STUDY OF DOMESTIC AND FOREIGN PHARMACEUTICAL FIRMS IN INDIA-THROUGH LENS OF RATIO

Title: COMPARATIVE STUDY OF DOMESTIC AND FOREIGN PHARMACEUTICAL FIRMS IN INDIA-THROUGH LENS OF RATIO
Author: Dr. Sucharita Bhattacharyya and Dr. Susmita Chatterjee
Abstract:

The Indian Pharmaceutical Industry is a US dollar 33 billion industry in 2017 and recognised as growth driver. The industry is the back bone behind maintaining the healthcare system of our country. The term performance can be judged from different angles according to the viewpoint of the different users of the same. When a financial analyst explains performance then that will be from profitability and growth perspective. But an economist will contradict the financial analyst by judging the performance from the viewpoint of maximum utilisation of resources with equal distribution of wealth and gains. The study tried to investigate financial strengths and weaknesses of the companies. Generally, the relationship between different items of profit and loss account and balance sheet are scrutinised to detect the financial health of the companies. Ratio Analysis is used in the study for performance analysis. The study scrutinised their financial performances taking into account unit level disaggregation. The analysis results are useful for the industry analysis and will facilitate industry predictors as well as academia

Keywords: Indian Pharmaceutical Industry, financial performance, ratio analysis, financial ratio
DOI: https://doi.org/10.38193/IJRCMS.2025.7244
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Date of Publication: 30-04-2025
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Published Vol & Issue: Volume 7 Issue 2 March-April 2025

THE ROLE OF CULTURAL INTELLIGENCE IN ENHANCING EMPLOYEE ENGAGEMENT AMONG WOMEN IN IT SECTOR

Title: THE ROLE OF CULTURAL INTELLIGENCE IN ENHANCING EMPLOYEE ENGAGEMENT AMONG WOMEN IN IT SECTOR
Author: A. Ajitha and Dr. M. Dhanabhakyam
Abstract:

This article explores the role of Cultural Intelligence (CQ) in enhancing employee engagement among women in the Information Technology (IT) sector. In an era of globalization and increasing workforce diversity, CQ has emerged as a critical competency for fostering inclusive and high-performance work environments. Despite the significant contributions of women to the IT industry, they continue to face unique challenges such as gender bias, limited career advancement opportunities, and work-life balance issues. This paper examines how culturally intelligent organizations and leadership practices can address these barriers by promoting an inclusive culture that values diversity and fosters employee engagement. Drawing on existing literature, the article highlights the link between CQ and engagement, emphasizing how cultural intelligence can improve communication, collaboration, and support for women in the workplace. Furthermore, it provides practical recommendations for IT organizations to invest in CQ development programs, implement supportive policies, and create an environment conducive to greater engagement and retention of female employees. The findings suggest that enhancing CQ in the workplace not only benefits women but contributes to overall organizational success by creating a more inclusive, motivated, and engaged workforce.

Keywords: Cultural Intelligence (CQ), Employee Engagement, Women in IT Sector, Cross-Cultural Competency, Diversity and Inclusion, Gender Equity
DOI: https://doi.org/10.38193/IJRCMS.2025.7243
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Date of Publication: 30-04-2025
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Published Vol & Issue: Volume 7 Issue 2 March-April 2025

PERFORMANCE OF PRIME MINISTER MUDRA YOJANA-AN ANALYTICAL STUDY

Title: PERFORMANCE OF PRIME MINISTER MUDRA YOJANA-AN ANALYTICAL STUDY
Author: Dr Ashrafuzzaman Chowdhury
Abstract:

The Pradhan Mantri Mudra Yojana (PMMY) was launched on 8th April 2015 by the honourable Prime Minister of India Shri Narendra Modi. PMMY also known as the Mudra loan scheme intends to bridge the funding gap to the micro enterprises and also aims to boost the confidence of the first-generation entrepreneurs and assist existing small borrowers expand their activities. The potential MUDRA borrowers under PMMY are non-corporate small business sector (NCSBS) and Own account Enterprise (OAEs) including proprietorship and partnership firms engaged in small manufacturing units, service sector enterprises, shop keeping, fruits and vegetables vending trucking operating food services, repairing and maintenance, operating machines, running small industries, food processing, handicraft making (artisans) among others in both rural and urban areas. Moreover, from the financial year 2016-17 activities allied to agriculture have also been made eligible under PMMY. PMMY consisted of launching of three loan products pegged at 50,000 called the “Shishu” loan; loan product of amounts ranging above50,000 up to 500,000 called “Kishor”; and loan product amounts ranging above500,000 and up to `1 million called “Tarun”. The instrumentality through which these products would be rolled out were to use the vast network of bank branches as well as co-opt microfinance institutions, cooperatives, and other players who were in the business of financing, thereby expanding the institutional scope of the scheme.
The main objective of the paper is to analyse the progress and performance of PMMY over the years since its inception. The study is analysed based on agency-wise, state-wise, region –wise, category-wise performance under the PMMY. It will also highlight some of the limitations of the scheme.
The study is based on secondary data and mainly drawn from reports of MUDRA Yojana (PMMY report). Other sources like newspapers, journals were also consulted during the course of the study.

Keywords: PMMY, MUDRA Yojana, small businesses, Sishu, Kishore, Tarun
DOI: https://doi.org/10.38193/IJRCMS.2025.7242
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Date of Publication: 30-04-2025
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Published Vol & Issue: Volume 7 Issue 2 March-April 2025

A STUDY ON FINANCIAL LITERACY: A CRUCIAL TOOL IN COMBATING FINANCIAL MYOPIA WITH REFERENCE TO ERNAKULAM DISTRICT

Title: A STUDY ON FINANCIAL LITERACY: A CRUCIAL TOOL IN COMBATING FINANCIAL MYOPIA WITH REFERENCE TO ERNAKULAM DISTRICT
Author: Uma P T S
Abstract:

Financial Myopia refers to the tendency of individuals to focus on immediate benefits while neglecting long-term financial consequences. It is a form of cognitive bias where people prioritize immediate gratification over future financial stability, often leading to poor financial decision-making. The study was conducted to investigate the factors contributing to financial myopia, to identify myopic status of individuals, to test the association between demographic factor of age and financial myopia using Chi-Square testing and, to analyze the outcomes and steps to avoid financial myopia. Data for the study has been collected from both primary and secondary sources. Area of the study is limited to the respondents of Ernakulam district with the sample size of 100. Data collected has been analyzed and presented in the form of tables, pie chart and bar-graphs. The study concludes by identifying lack of financial literacy, instant access to credit, peer pressure and short-term gains as factors that contributes to financial myopic behavior. Majority of the respondents possess myopic behavior. The outcomes of financial myopia include debt accumulation, increased stress and anxiety, financial instability and, low or no savings. The Chi-Square Test proves that there exists a significant association between demographic factor of age and financial myopia. Being financially literate was found to be the best possible and effective solution to avoid financial myopia in future.

Keywords: Financial Myopia, Financial Instability, Indian Families, Financial Literacy, Debt Accumulation.
DOI: https://doi.org/10.38193/IJRCMS.2025.7241
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Date of Publication: 30-04-2025
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Published Vol & Issue: Volume 7 Issue 2 March-April 2025

GLOBAL DYNAMICS OF GREEN ECONOMY RESEARCH: A BIBLIOMETRIC ANALYSIS FROM 1990 TO 2025

Title: GLOBAL DYNAMICS OF GREEN ECONOMY RESEARCH: A BIBLIOMETRIC ANALYSIS FROM 1990 TO 2025
Author: Farah Ordina Ardha Sukma and Setianingtyas Honggowati
Abstract:

This research explores publication trends and patterns of scientific collaboration in green economy studies using bibliometric analysis based on data from Scopus. The research traces the growth in the quantity of publications, journals with highest contributions, the areas of publication, the most productive institutions and countries, the relationships between authors, and the variables most related in this field. The results show a significant surge in green economy related publications, with China as a major contributor. Journals such as Resources Policy and Energy Economics are the main platforms for the dissemination of research in this field. Keyword analysis revealed a close relationship between the green economy and sustainability, innovation, resource efficiency and environmental policy. The findings confirm the critical role of the green economy in supporting sustainable development also adaptation to climate change. In addition, this study highlights the importance of greater participation from emerging countries to expand the implementation of green economy concepts globally. The result of this research presents valuable insights for academics, policymakers, and industry in formulating more sustainable economic strategies.

Keywords: Green Economy, Bibliometrics, Sustainability, Innovation.
DOI: https://doi.org/10.38193/IJRCMS.2025.7240
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Date of Publication: 30-04-2025
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Published Vol & Issue: Volume 7 Issue 2 March-April 2025