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Workplace learning plays a key role in developing individuals & teams and it is highly supporting to the efficient organizational functions for sustainability. The learning occurs in every individual while he faces various workplace situational changes and challenges. It may shape him to become expert in his field. At the same time there are many obstacles the employees face while work in various work situations. This paper has the objectives to explore and discuss the workplace learning of employees, challenges of employees in learning and to establish the need of learning organization strategic approach for employee workplace learning and development. The qualitative study adopted the literature survey method for collecting the existing literatures using terms, related to workplace learning, organization learning and employee learning. It adopted the qualitative approach using content analysis summative method to report and discusses the workplace learning and hindrances in employee learning and need of organizational learning approach. The study listed the hindrances of workplace learning like lack of motivation, lack of provision of facilities, resistance to change, no revision of monetary benefits, lack of assessment and feedback, lack of sufficient training and support, lack of career growth and poor work culture fostering negativity, discrimination and inequality. This paper emphasized the organizational learning approach to eliminate the hindrances and obstacles in employee learning since the organization learning covers the learning and improvement across all the functional levels and this approach mainly focuses on individual learning and development.

The role of social networks in shaping the SMM business strategy is argued. The study of the main development trends and motives for using social networks by users is conducted and it is shown that social media is an effective tool for promoting business and improving marketing communications. The main arguments in favor of various social networks expressed by users are considered. The study of the level of engagement with content among subscribers of brand pages in social networks by different industries is conducted and the potential for business promotion is determined. The main metrics used to assess the effectiveness of marketing efforts in social media are identified. A practical study of the effectiveness of using social networks using the example of sportswear brands is conducted. Recommendations are provided for improving business promotion in social media to improve subscriber engagement indicators, as well as the formation and development of a digital marketing communications system.

This research through survey investigates the sales trends of antipsychotic drugs through comprehensive data collection from retail pharmacies, focusing on both monthly and yearly sales figures. By analysing these patterns, we aim to uncover key insights into market dynamics, including the factors influencing prescription rates and the overall demand for various antipsychotic medications. The research methodology involves conducting a survey among pharmacists in the Pune region to gather insights about sales and choice of prescribers regarding antipsychotics drugs. The findings of this survey will serve as the groundwork for the development of Meditrack, an innovative application designed to provide pharmaceutical companies with real-time sales insights and analytics. Meditrack will enable stakeholders to track market trends, assess the effectiveness of marketing strategies, and optimize inventory management. Ultimately, by bridging the gap between sales data and actionable insights, Meditrack aims to enhance decision-making processes within the pharmaceutical sector, leading to more effective distribution and accessibility of antipsychotic medications. This initiative not only supports companies in understanding market dynamics but also contributes to improved patient care through better medication availability and targeted educational efforts. This APP is a strategic plan to explore the pharma sales of antipsychotic drugs.

This paper explores the growing perception of Bitcoin as “digital gold” by examining its economic characteristics, historical evolution, and role in modern investment strategies. While gold has long served as a safe-haven asset and store of value, Bitcoin, launched in 2009, is a relatively new and volatile digital asset. However, both share several core attributes: limited supply, difficulty of production, and their appeal in times of economic uncertainty.
The study conducts a comparative analysis of Bitcoin and gold, focusing on shared traits such as scarcity, production effort, and store-of-value properties, while also highlighting key differences in tangibility, regulatory environment, volatility, and energy consumption. Empirical research from recent years suggests a shift in how investors perceive Bitcoin, particularly after 2017. Studies such as Zwick & Syed (2019) identify a structural transformation in the correlation between Bitcoin and gold, with the two assets now increasingly moving in parallel, especially during periods of financial turmoil.
Despite these convergences, Bitcoin faces significant challenges. Its scalability limitations, legal uncertainties, high energy demands, and dependency on market-driven mining incentives raise questions about its long-term viability and security. Moreover, the fragmented regulatory landscape across jurisdictions hinders its adoption as a fully mature financial instrument. Yet, there are promising signs of market maturation, such as institutional adoption, improved financial infrastructure, and regulatory clarity in certain regions.
Ultimately, the paper concludes that Bitcoin has not yet fully attained the status of digital gold, but current trends suggest a gradual convergence in that direction. If it succeeds in stabilizing its volatility, reducing environmental impact, and achieving global regulatory coherence, Bitcoin could become a complementary store of value to gold, playing an integral role in the evolving architecture of the digital financial economy.

A stock split is a corporate action that increases the number of a company’s outstanding shares by dividing existing shares into multiple new shares. However, the stock’s market capitalization remains unchanged. Companies typically implement stock splits when their share prices become too high, making it difficult for investors to buy shares. This study examines the market reaction to stock split announcements of S&P CNX 500 stocks listed on the National Stock Exchange (NSE) using the Event Study Methodology. A sample of 74 stock split announcements from 2019 to 2024 is analyzed. The significance of Average Abnormal Returns (AARs) and Cumulative Average Abnormal Returns (CAARs) is tested using a One-Sample ‘t’ test. The findings indicate that stock split announcements generate significant positive returns.

This study aims to analyse and compare the financial performance of two major players in the Indian aviation industry SpiceJet Ltd. and Interglobe Aviation Ltd. (IndiGo) over a five-year period from 2017–18 to 2021–22. Using secondary data sourced from the ACEEquity database and official company disclosures, the study employs key financial ratios to evaluate the companies’ liquidity, profitability, and solvency positions. Through a detailed intra-firm and inter-firm analysis, the research reveals that both airlines experienced a notable decline in financial health during the pandemic years, with SpiceJet showing signs of distress in liquidity and profitability, while IndiGo demonstrated relatively better resilience despite facing pressures. The findings underline the importance of efficient capital allocation, strong liquidity management, and timely cost control measures in navigating sector-wide volatility. This comparative analysis not only highlights internal management inefficiencies but also reflects the broader challenges faced by the aviation sector in India. The study concludes with suggestions aimed at improving the financial structure and strategic decision-making of the companies.

In the context of the Fourth Industrial Revolution, knowledge transfer plays a strategic role, positioned as a core resource determining the competitive capacity of enterprises through the systematic transformation of knowledge across sources. In Vietnam, while some large corporations have implemented internal knowledge management policies, most enterprises still lack full awareness of the critical importance of this pivotal activity. The study “Experiences in Knowledge Transfer of Global E-commerce Enterprises and Recommendations for Vietnam” aims to systematize the theoretical foundations of knowledge transfer and synthesize practical insights from global enterprises. It draws lessons and proposes solutions for application by Vietnamese businesses, grounded in a scientific methodology that includes secondary data collection from reputable academic sources and the application of analytical methods such as synthesis, induction, deduction, and comparison to ensure objectivity and comprehensiveness.

As a powerful force of change, artificial intelligence (AI) has changed businesses and job roles all over the world. Its impact on the labor market presents both opportunities and challenges. While AI-driven automation boosts productivity and fosters innovation, it also disrupts traditional employment models, resulting in job losses in some sectors and the emergence of new roles in others. This paper explores the complex effects of AI on the labor market, focusing on job creation, displacement, wage trends, and shifting skill demands. By incorporating recent data and academic insights, we aim to provide a comprehensive understanding of AI’s influence on employment patterns and its implications for the future workforce. Additionally, the study discusses how governments, businesses, and workers can effectively navigate this rapidly changing environment.

Moonlighting is an intriguing topic when it comes to human behaviour within organisations. The extensive literature on this field emphasises the relevance of this phenomenon. While abundant research in this field exists, most of them are similar in methodology and focus solely on moonlighting and its aspirational and deprivational aspects. This article aims to critically analyse the gender-based difference in moonlighting intentions and their alignment with sustainable development goals. The methodology used is qualitative literature review. There are significant differences in moonlighting patterns among males and females. The married men and unmarried women tend to moonlight more when compared to unmarried men and married women. Women’s moonlighting is often tied with informal caregiving responsibilities, leading to poverty based on both economy and time. The study explores intersection of gender and moonlighting behavior, highlighting its implications on sustainable development goals. The study states that the sustainable development goals related to gender and social inclusivity should address the challenges faced by women in the labour market for building a more equitable and sustainable economic environment.