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The study attempts to explore the mediating mechanism of intrinsic motivation in the relationship between qualitative job insecurity and employee in-role performance. It also examines the moderating role played by employee optimism in the relationship between qualitative job insecurity and intrinsic motivation. Data from 403 employees working in information technology organizations operating in India sampled using convenience sampling technique were collected through a structured questionnaire survey and subjected to analysis using structural equation modelling (SEM). The study employs a descriptive research design for testing the proposed relational hypotheses. Results of SEM indicate that there is a significantly positive relationship between qualitative job insecurity and employee in-role performance, which is mediated by intrinsic motivation partially. The moderating role of employee optimism in the relationship between qualitative job insecurity and intrinsic motivation has been established. The study contributes to qualitative job insecurity research and establishes the importance of employee optimism and intrinsic motivation in reinforcing employees’ attention towards job and organizational goals.

The study of trends in the development of social networks as a tool for communication is carried out and the potential for business promotion is determined. The advantages provided by social media tools for the formation and development of a digital marketing communications system are identified. The features of social networks are revealed and their role in the formation of a digital marketing strategy and SMM strategy as its integral part is shown. It is proved that effective business promotion in social networks requires planning, information and analytical support, content marketing, monitoring, and control, which is possible when developing an SMM strategy. The author’s own scheme of forming a strategy for promoting business in social networks is proposed, which includes business goals, objectives, analytical component, management of promotion in social media, and a system for monitoring and evaluating efficiency.

Agriculture occupies a superior place in the economy of every country. Majority of the rural agrarian households in Idukki generally incur bad debt and is a stumbling block to the well-being of the members of the borrowing households due to small land holdings, high cost of living and the prevailing agrarian distress. The extensive review of the literature reveals that there have been no serious studies carried out in Kerala, particularly in Idukki covering the aspect of- magnitude of debt, sources of borrowings, and the debt management strategies practiced by the households. Many farmer suicide cases have also been reported from Kerala especially, Idukki district. The successful debt reducing strategies help in the understanding and the monitoring of farm indebtedness. The present study ‘Management of farm Indebtedness in Idukki District’ is aimed to solve the burning issues of the distressed farmers and assumes enormous significance as it seeks to fill the existing research gap too. The study is based on primary data collected from 100 farmer households located in two panchayaths of Idukki, viz., Rajakkad and Santhanpara using a structured interview schedule. The analysis of the data was performed using both the descriptive statistical tools such as tables, graphs, and numerical summary measures like mean, median, standard deviation, skewness and kurtosis and a few inferential statistical methods as chi-square test. The findings reveal that more than two-thirds of the farmers’ total debt from the commercial banks, distantly followed by SHG and friends & relatives. It may be noticed that more than 80 percent of the debts of farmers are from the institutional sources; and the contribution of the NBFCs and money lenders in this regard is negligible. It is an index of development and financial literacy of the people in Idukki. The debt management strategies practiced by the farmers under six factors suggested that the four strategies, viz., ‘debt service planning’, ‘interest rate monitoring’, ‘careful avoidance of late payment consequences’ and ‘debt prioritisation’ were relatively more effective than the other two strategies of ‘asset management’ and ‘acquisition of financial literacy’

This research was triggered by the user dissatisfaction with shuttle bus, including the fares paid which did not match the expectations of shuttle bus users. There were complaints from users regarding the quality of services provided for the paid shuttle bus passengers, including long waiting times for the shuttle bus, buses unable to accommodate passengers, and long and disorderly queues. This research aimed to analyze the role of tariff, quality, and satisfaction in increasing loyalty among the users of paid shuttle bus services at Soekarno-Hatta Airport. Data analysis technique using Structural Equation Modeling was based on Smart Partial Least Square. The sampling technique used an accidental sampling technique. The sample used was 400 respondents who were Paid Shuttle Bus users at Soekarno-Hatta Airport. Furthermore, satisfaction became a connecting variable for the influence of paid shuttle bus rates and service quality on loyalty. Researchers hoped that companies would make various efforts to increase the satisfaction and loyalty of service users, including by evaluating the rates and quality of paid shuttle bus services.

Waste generation and its proper management at the industrial level always poses challenges for both management and governments. The issue remains a persistent dilemma, especially in developing countries like India, which has no well-formulated guidelines and policy structures for waste management. One of the main hurdles the authorities face in industrial waste management is the unaffordability of the cost incurred. So, this study is a search to identify the sustainable waste management practices of manufacturing micro and small enterprises in Kerala and the cost implications of these practices. Additionally, this study examines the challenges of enterprises while processing industrial waste. The study used a structured interview schedule to consider the insights of 180 managers of enterprises in Kerala. The test results revealed that the waste management system of micro and small enterprises is sustainable and effective and, along with the majority of the managers, ensures that the cost associated with the sustainable waste management is not affordable by them. The study offers significant implications to the management of enterprises, encouraging the adoption of sustainable practices for waste management and the government, highlighting the need to provide support and assistance to these efforts.

Financial literacy refers to an individual’s understanding and ability to manage and utilize financial resources prudently. It is the set of skills that individuals possess while arranging, managing, and utilizing financial resources. Millennials live in the digital age and have access to a plethora of innovative financial products that provide adequate financial outcomes. The attitudes and behaviors of millennials with stable regular incomes are very important from both an individual and a macro perspective. Individual financial stability, as well as economic growth and development, require prudent use of financial resources. The research in this area will lead to a better understanding of the millennials’ level of financial literacy within the state, as Kerala is ranked first in the country in terms of literacy level. The study focuses on the financial literacy of salaried-class millennials in the state of Kerala, financial literacy is assessed based on five components namely Budgeting, interest rate, prioritizing savings and investment, credit/debt cycle traps, and cybercrime; the reflections of these factors on attitude and behavior are made in this study and indicates that there is a positive reflection of financial literacy on financial attitude and behavior among the millennials. The study also tries to identify the socio-economic characteristics of millennials that affects their attitude and behavior toward savings and investments which is quite essential for the better prospect of our economy.

Micro, Small and Medium Enterprises in India were found to play a pivotal role in the socio-economic advancement bringing out both the economic and non-economic benefits to individuals, to the economy and more over to the society. Government’s initiatives in increasing the number of women entrepreneurs and creating favourable conditions for them to succeed is essential to improve the economic opportunities and thereby enjoy better standard of living. Purpose of the study was to identify how far the motivational factors have influenced women entrepreneurs to succeed in their business. A descriptive study was conducted among the women entrepreneurs of micro, small and medium enterprises in the highly literate state of India, that is Kerala, using sample survey. The study provides a futuristic view to make strategic decisions regarding women entrepreneurship, which lead to economic development.

Sustainability has become a critical focus for textile industries amid growing demand for eco-friendly products, yet there is limited empirical research on its direct impact on organizational excellence. While prominent textile companies in Southern Tamil Nadu have adopted the farm-to-fiber approach and implemented sustainable practices, the impact of these initiatives on operational efficiency, employee satisfaction, brand reputation, and long-term success remains underexplored. Understanding this relationship is vital for refining sustainability strategies, enhancing organizational excellence, and guiding industry-wide adoption of best sustainability practices, which merits this research study. A convenience sample of 134 employees from lifestyle apparel manufacturers in Southern Tamil Nadu was examined, revealing that sustainability practices play a pivotal role in driving organizational excellence. This study employs the 3Ps framework (People, Planet, and Profit) to propose tailored strategies for enhancing sustainable manufacturing and promoting organizational excellence.

Artificial Intelligence has surpassed humans at completing several difficult tasks as AI is faster than humans in processing vast volumes of information. The most popular AI trend at the moment is using “Chatbots”. Chatbots are an effective tool that banks use to improve customer interactions and enhance customer experience. Study takes the objective to document the effectiveness of chatbots across various parameters, including response time, accuracy, customer satisfaction, cost reduction, scalability, and data collection and customer experience with chatbots in terms of the quality of the system, the accuracy and relevance of the information provided, and the overall level of service. The study employed descriptive research design and based on secondary data from various journals, articles and websites. The study offers insights into the benefits and challenges of integrating chatbots into banking through an analysis of the corpus of research on chatbots and customer experience.

The objective of this paper attempts to explain whether the introduction of IFRS accounting system at global level will eliminates the currency risk, price risk and interest risk. The primary data has been collected through the structured questionnaire from the 150 respondents. The secondary data obtained from the existing literature and review. The SPSS 16.0 version was used to interpret and analyze the data. The percentage and chi-square tests applied to derive the results. The study found that the single set of accounting standards through the IFRS eliminates currency exchange risk, interest rate risk and price risk. Hence, it is suggested that there should be a single set of accounting standards for all the countries within a globe through the IFRS to eliminate the different nature of risks.