SURVIVAL STRATEGIES OF PRIVATE SECTOR BANKS: EMPLOYEE PERSPECTIVES IN TAMIL NADU

Title: SURVIVAL STRATEGIES OF PRIVATE SECTOR BANKS: EMPLOYEE PERSPECTIVES IN TAMIL NADU
Author: PONMANIKANDAN.S and Dr. C. K. MUTHUKUMARAN
Abstract:

In the face of rapid technological change, rising competition, economic fluctuations, and evolving customer expectations, private sector banks must adopt effective survival strategies to sustain performance and competitiveness. This study explores employee perspectives on survival strategies adopted by private sector banks in Tamil Nadu. The study examines key strategies such as technological innovation, customer relationship management, human resource development, risk management, and service quality enhancement. Primary data were collected through structured questionnaires administered to bank employees. The findings reveal that technological integration, employee training, proactive customer engagement, and risk mitigation practices are considered critical to survival. However, employees identify challenges such as resistance to change, workload pressures, and skill gaps. The study provides actionable insights for bank managers to strengthen strategic resilience in a dynamic financial environment.

Keywords: Survival Strategies, Private Sector Banks, Employee Perspectives, Competitive Advantage, Tamil Nadu
DOI: https://doi.org/10.38193/IJRCMS.2026.8173
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Date of Publication: 22-02-2026
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Published Vol & Issue: Volume 8 Issue 1 Jan-Feb 2026

IMPACT OF ARTIFICIAL INTELLIGENCE ON HUMAN RESOURCE MANAGEMENT IN THE IT SECTOR

Title: IMPACT OF ARTIFICIAL INTELLIGENCE ON HUMAN RESOURCE MANAGEMENT IN THE IT SECTOR
Author: ANAND.I and Dr. C. K. MUTHUKUMARAN
Abstract:

Artificial Intelligence (AI) is transforming organizational management, particularly Human Resource Management (HRM), in the Information Technology (IT) sector. The adoption of AI in HR functions has improved operational efficiency, decision-making accuracy, and strategic workforce management. This study investigates the impact of AI on HR practices such as recruitment, performance appraisal, training and development, employee engagement, and HR analytics in IT companies. Primary data were collected from HR professionals and employees using structured questionnaires. The findings indicate that AI enhances productivity, reduces human bias, and supports personalized employee development, while ethical issues, data privacy, and resistance to change remain challenges. The study provides practical insights for HR managers to implement AI effectively and ethically in IT organizations.

Keywords: Artificial Intelligence, Human Resource Management, IT Sector, AI Adoption, HR Analytics, Employee Engagement
DOI: https://doi.org/10.38193/IJRCMS.2026.8172
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Date of Publication: 22-02-2026
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Published Vol & Issue: Volume 8 Issue 1 Jan-Feb 2026

OPERATIONAL IMPLICATIONS OF 5S IMPLEMENTATION IN THE VERTICAL TRANSPORTATION SECTOR

Title: OPERATIONAL IMPLICATIONS OF 5S IMPLEMENTATION IN THE VERTICAL TRANSPORTATION SECTOR
Author: MOHAMED YOUSUF RISWAN. S and Dr. C. K. MUTHUKUMARAN
Abstract:

The 5S methodology—Sort, Set in Order, Shine, Standardize, and sustain—is a foundational lean management tool aimed at improving workplace organization, efficiency, safety, and quality. While 5S has been extensively applied in manufacturing environments, its operational implications in service-oriented technical sectors such as the vertical transportation industry remain underexplored. The vertical transportation sector, which includes elevator and escalator design, installation, maintenance, and modernization, demands high operational reliability, safety compliance, and process efficiency.
This study examines the operational implications of 5S implementation in the vertical transportation sector. The research focuses on understanding how 5S practices influence operational efficiency, safety performance, maintenance effectiveness, quality of service, and employee productivity. A descriptive research design was adopted, and primary data were collected from 200 employees working in vertical transportation companies through a structured questionnaire. Statistical tools such as percentage analysis, mean score analysis, correlation analysis, and ranking techniques were used to analyse the data.

Keywords: 5S Practices, Operational Efficiency, Vertical Transportation Sector, Lean Management, Workplace Organization
DOI: https://doi.org/10.38193/IJRCMS.2026.8171
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Date of Publication: 22-02-2026
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Published Vol & Issue: Volume 8 Issue 1 Jan-Feb 2026

MERCHANT PERSPECTIVES ON MOBILE PAYMENT SYSTEM IMPLEMENTATION IN BENGALURU

Title: MERCHANT PERSPECTIVES ON MOBILE PAYMENT SYSTEM IMPLEMENTATION IN BENGALURU
Author: GOKUL.G and Dr. C. K. MUTHUKUMARAN
Abstract:

Mobile payment systems have significantly transformed commercial transactions in urban India, particularly in metropolitan cities like Bengaluru. With the rapid growth of Unified Payments Interface (UPI) platforms such as PhonePe, Google Pay, Paytm, and BHIM, merchants are increasingly integrating digital payment options into their businesses. This study examines merchant perspectives on the adoption and implementation of mobile payment systems in Bengaluru. Using a mixed-methods approach involving surveys and interviews with 150 merchants across retail, food, service, and wholesale sectors, the study identifies key drivers, perceived benefits, challenges, and future expectations. The findings reveal that while merchants recognize operational efficiency, customer convenience, and improved sales tracking, concerns remain regarding transaction fees, security risks, and technical literacy. The study provides recommendations for policymakers, payment providers, and merchants to enhance adoption and usability.

Keywords: Mobile Payments; Unified Payments Interface (UPI); Merchant Adoption; Digital Transactions; Technology Acceptance Model (TAM); Payment Security; Transaction Costs; Small Businesses; Bengaluru Retail Sector.
DOI: https://doi.org/10.38193/IJRCMS.2026.8170
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Date of Publication: 22-02-2026
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Published Vol & Issue: Volume 8 Issue 1 Jan-Feb 2026

IMPACT OF OCCUPATIONAL STRESS ON HEALTH VULNERABILITY OF EMPLOYEES

Title: IMPACT OF OCCUPATIONAL STRESS ON HEALTH VULNERABILITY OF EMPLOYEES
Author: C.M. MADHU and Dr. C. K. MUTHUKUMARAN
Abstract:

Occupational stress has emerged as a critical challenge in modern organizations due to rapid industrialization, globalization, technological advancement, and intense competition. Employees across sectors are subjected to increased workloads, strict deadlines, role conflicts, job insecurity, and performance pressure. Prolonged exposure to such occupational stress not only affects job performance and satisfaction but also significantly increases employees’ vulnerability to physical, psychological, and behavioral health problems.
The present study aims to examine the impact of occupational stress on the health vulnerability of employees. The study focuses on identifying the major sources of occupational stress, assessing the level of stress experienced by employees, and analyzing its influence on physical health issues, mental health problems, and lifestyle-related disorders. A descriptive research design was adopted, and primary data were collected from 200 employees working in service and corporate organizations using a structured questionnaire. Statistical tools such as percentage analysis, mean score analysis, correlation analysis, and simple ranking techniques were used for data interpretation.

Keywords: Occupational Stress, Health Vulnerability, Employee Well-being, Mental Health, Work-Life Balance
DOI: https://doi.org/10.38193/IJRCMS.2026.8169
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Date of Publication: 22-02-2026
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Published Vol & Issue: Volume 8 Issue 1 Jan-Feb 2026

UNPACKING WORK-RELATED STRESS THROUGH THE ACADEMIC LENS: EVIDENCE FROM ENGINEERING COLLEGE TEACHERS IN TAMIL NADU

Title: UNPACKING WORK-RELATED STRESS THROUGH THE ACADEMIC LENS: EVIDENCE FROM ENGINEERING COLLEGE TEACHERS IN TAMIL NADU
Author: VEERA BRINDHA.K and Dr. C. K. MUTHUKUMARAN
Abstract:

The teaching profession in higher education has undergone significant transformation due to increasing academic, administrative, and institutional demands. Engineering college teachers, in particular, face intense work-related stress arising from workload pressures, research and publication requirements, accreditation standards, and role ambiguity. This study examines the nature of work-related stress and its impact on teaching performance among engineering college teachers in Tamil Nadu. Using a structured questionnaire, primary data were collected from 412 faculty members across selected engineering colleges. The study adopts a descriptive and causal research design and employs Structural Equation Modelling (SEM) to analyse the relationships between work-related stress dimensions and teaching performance. The findings reveal that work-related stress has a significant negative impact on teaching performance, with workload and role conflict emerging as dominant stressors. Institutional support and work-life balance were found to play a moderating role in reducing stress effects. The study provides valuable insights for academic administrators and policymakers to develop stress management strategies and improve faculty performance and well-being.

Keywords: Work-Related Stress, Teaching Performance, Engineering College Teachers, Structural Equation Modelling, Tamil Nadu
DOI: https://doi.org/10.38193/IJRCMS.2026.8168
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Date of Publication: 22-02-2026
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Published Vol & Issue: Volume 8 Issue 1 Jan-Feb 2026

DECODING SMART CITY EFFICACY THROUGH CITIZEN PERCEPTION: EVIDENCE FROM SELECTED CITIES IN TAMIL NADU

Title: DECODING SMART CITY EFFICACY THROUGH CITIZEN PERCEPTION: EVIDENCE FROM SELECTED CITIES IN TAMIL NADU
Author: VADIVEL.D and Dr. C. K. MUTHUKUMARAN
Abstract:

Smart Cities aim to enhance urban living through technology-driven infrastructure, efficient public services, and citizen engagement. Evaluating the effectiveness of Smart Cities requires understanding citizen perceptions regarding service delivery, infrastructure, governance, and quality of life. This study investigates citizen perceptions of Smart City initiatives in selected cities of Tamil Nadu, including Chennai, Coimbatore, and Madurai. Primary data were collected through structured questionnaires from residents, covering areas such as urban mobility, digital services, sanitation, and public safety. The findings reveal that while citizens acknowledge improvements in digital governance and infrastructure, challenges persist in service accessibility, environmental management, and civic participation. The study offers practical insights for policymakers to enhance Smart City efficacy by aligning technological interventions with citizen expectations.

Keywords: Smart City, Citizen Perception, Urban Governance, Digital Infrastructure, Tamil Nadu, Urban Development
DOI: https://doi.org/10.38193/IJRCMS.2026.8167
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Date of Publication: 22-02-2026
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Published Vol & Issue: Volume 8 Issue 1 Jan-Feb 2026

IMPACT OF STRATEGIC ADAPTATION ON EMPLOYEES IN PRIVATE SECTOR BANKS OF TAMIL NADU

Title: IMPACT OF STRATEGIC ADAPTATION ON EMPLOYEES IN PRIVATE SECTOR BANKS OF TAMIL NADU
Author: PONMANIKANDAN. S and Dr. C. K. MUTHUKUMARAN
Abstract:

The Indian banking sector has undergone rapid transformation due to digitalisation, regulatory reforms, competitive pressures, and changing customer expectations. Private sector banks, in particular, continuously engage in strategic adaptation to sustain competitiveness and operational efficiency. While strategic adaptation enables organisational survival and growth, it also has profound implications for employees in terms of job roles, performance expectations, stress levels, and career development. This study examines the impact of strategic adaptation on employees working in private sector banks in Tamil Nadu. Using primary data collected from 398 bank employees across selected private banks, the study adopts a descriptive and causal research design. Structural Equation Modelling (SEM) is employed to analyse the relationship between strategic adaptation practices and employee outcomes such as job performance, job satisfaction, stress, and organisational commitment. The findings reveal that strategic adaptation significantly influences employee performance and commitment, while inadequate change management increases stress levels. The study provides practical insights for banking management to implement adaptive strategies in a more employee-centric manner.

Keywords: Strategic Adaptation, Private Sector Banks, Employee Performance, Organisational Commitment, SEM, Tamil Nadu
DOI: https://doi.org/10.38193/IJRCMS.2026.8166
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Date of Publication: 22-02-2026
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Published Vol & Issue: Volume 8 Issue 1 Jan-Feb 2026

EMPLOYEES’ PERCEPTION OF 5S PRACTICES IN THE VERTICAL TRANSPORTATION INDUSTRY: EVIDENCE FROM AZERBAIJAN

Title: EMPLOYEES’ PERCEPTION OF 5S PRACTICES IN THE VERTICAL TRANSPORTATION INDUSTRY: EVIDENCE FROM AZERBAIJAN
Author: MOHAMED YOUSUF RISWAN. S and Dr. C. K. MUTHUKUMARAN
Abstract:

The 5S methodology—Sort, Set in Order, Shine, Standardize, and Sustain—is a fundamental lean management tool aimed at improving workplace organization, efficiency, safety, and quality. While the application of 5S practices has been widely studied in manufacturing industries, empirical research focusing on service-oriented and technical sectors such as the vertical transportation industry remains limited, particularly in the context of Azerbaijan. The vertical transportation industry, which includes the design, installation, operation, and maintenance of elevators, escalators, and moving walkways, requires high levels of safety, precision, and operational discipline.
The present study examines employees’ perceptions of 5S practices in the vertical transportation industry in Azerbaijan. The objectives of the study are to assess employees’ awareness and understanding of 5S principles, evaluate perceived benefits and challenges of implementation, and analyze the relationship between employee demographics and perceptions of 5S practices. A descriptive research design was adopted, and primary data were collected from 200 employees working in selected vertical transportation companies using a structured questionnaire. Statistical tools such as percentage analysis, mean score analysis, correlation analysis, and ANOVA were used for data analysis.

Keywords: 5S Practices, Employee Perception, Vertical Transportation Industry, Lean Management, Azerbaijan
DOI: https://doi.org/10.38193/IJRCMS.2026.8165
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Date of Publication: 22-02-2026
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Published Vol & Issue: Volume 8 Issue 1 Jan-Feb 2026

A STUDY ON OCCUPATIONAL STRESS AMONG EMPLOYEES IN PRIVATE LIFE INSURANCE COMPANIES IN KERALA

Title: A STUDY ON OCCUPATIONAL STRESS AMONG EMPLOYEES IN PRIVATE LIFE INSURANCE COMPANIES IN KERALA
Author: C.M. MADHU and Dr. C. K. MUTHUKUMARAN
Abstract:

Occupational stress has become a serious concern in contemporary organizations, especially in service-oriented sectors such as insurance. Employees working in private life insurance companies face constant pressure due to high sales targets, performance-based incentives, customer expectations, long working hours, and job insecurity. These factors significantly contribute to occupational stress, which in turn affects employee well-being, job satisfaction, and organizational performance.
The present study aims to analyze the level of occupational stress among employees working in private life insurance companies in Kerala and to identify the major factors responsible for such stress. The study is based on primary data collected from 200 employees using a structured questionnaire. A descriptive research design was adopted, and statistical tools such as percentage analysis, mean score analysis, and correlation analysis were used to interpret the data.
The findings reveal that the majority of employees experience moderate to high levels of occupational stress. Workload, sales target pressure, work-life imbalance, and job insecurity are identified as the major stressors. The study also reveals a negative relationship between work experience and occupational stress, indicating that experienced employees are better able to manage stress. The study concludes with suggestions to reduce occupational stress and improve employee well-being and productivity.

Keywords: Occupational Stress, Private Life Insurance Companies, Workload, Work-Life Balance, Job Insecurity, Kerala
DOI: https://doi.org/10.38193/IJRCMS.2026.8164
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Date of Publication: 22-02-2026
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Published Vol & Issue: Volume 8 Issue 1 Jan-Feb 2026