| 387 | FOOD SAFETY IN INDIA: REGULATORY CHALLENGES, CONSUMER AWARENESS, AND THE ROLE OF FSSAI IN DAKSHINA KANNADA DISTRICT
Mrs. Pushpa N and Dr. Y Muniraju
DOI: https://doi.org/10.38193/IJRCMS.2025.7301 | 01-24 | PDF |
| 388 | MOONLIGHTING PATTERNS AND GENDER: IMPLICATIONS FOR ACHIEVING SUSTAINABLE DEVELOPMENT GOALS
Devi Soumyaja and Kadeeja Nourah B H
DOI: https://doi.org/10.38193/IJRCMS.2025.7302 | 25-31 | PDF |
| 389 | IMPLICATIONS OF ARTIFICIAL INTELLIGENCE REVOLUTION ON LABOUR MARKET: A MACRO LEVEL STUDY
Dr. Reji D. Nair and Dr. Khwaja Mansoor Ali Khan
DOI: https://doi.org/10.38193/IJRCMS.2025.7303 | 32-47 | PDF |
| 390 | EXPERIENCES IN KNOWLEDGE TRANSFER OF GLOBAL E-COMMERCE ENTERPRISES AND RECOMMENDATIONS FOR VIETNAMESE BUSINESSES
NGUYEN Minh Duc and HOANG Hai Ha
DOI: https://doi.org/10.38193/IJRCMS.2025.7304 | 48-55 | PDF |
| 391 | DEVELOPING FAIR DATA VALUE SHARING MODELS TO ENHANCE PERSONAL DATA SOVEREIGNTY IN ELECTRONIC COMMERCE IN VIETNAM
TRAN Ngoc Diep and HOANG Hai Ha
DOI: https://doi.org/10.38193/IJRCMS.2025.7305 | 56-70 | PDF |
| 392 | A COMPARATIVE FINANCIAL STATEMENT ANALYSIS OF INDIAN AVIATION COMPANIES: A STUDY OF SPICEJET LTD. AND INTERGLOBE AVIATION LTD
Debashis Neog
DOI: https://doi.org/10.38193/IJRCMS.2025.7306 | 71-84 | PDF |
| 393 | DO STOCK SPLITS INFLUENCE SHARE PRICES? INSIGHTS FROM THE INDIAN STOCK MARKET
Dr. R. Sharmila
DOI: https://doi.org/10.38193/IJRCMS.2025.7307 | 85-98 | PDF |
| 394 | BITCOIN AS DIGITAL GOLD: BETWEEN PROMISE AND REALITY
Tudor-Gabriel Budisteanu
DOI: https://doi.org/10.38193/IJRCMS.2025.7308 | 99-110 | PDF |
| 395 | A DIGITAL COMPANION FOR TRACKING PHARMACEUTICAL DRUG BRANDS AND SALES INSIGHTS
Jitendra Gajbe, Athrava Ghare, Nikita Deodhar, Shruti Balkawade, Sejal Chavan and Sarthak Zagade
DOI: https://doi.org/10.38193/IJRCMS.2025.7309 | 111-127 | PDF |
| 396 | THE EFFECTIVENESS OF SOCIAL NETWORKS FOR BUSINESS PROMOTION
Ishchenko Mykola
DOI: https://doi.org/10.38193/IJRCMS.2025.7310 | 128-138 | PDF |
| 397 | WORKPLACE LEARNING OF EMPLOYEES & HINDRANCES; NEED OF ORGANIZATIONAL LEARNING APPROACH
S. Pon Sasmitha, C. Dhanalakhsmi and M. Bharath
DOI: https://doi.org/10.38193/IJRCMS.2025.7311 | 139-149 | PDF |
| 398 | LIVED EXPERIENCES OF CPA TEACHERS IN A STATE UNIVERSITY ON CONTINUING PROFESSIONAL DEVELOPMENT COMPLIANCE
Timoleon S. Lianza
DOI: https://doi.org/10.38193/IJRCMS.2025.7312 | 150-160 | PDF |
| 399 | ARTIFICIAL INTELLIGENCE AND ITS IMPACT ON MARKETING TRENDS IN INDIA’S FMCG SECTOR: A STATISTICAL ANALYSIS
Dr. Seema Singhal and Dr. Deepak Kumar
DOI: https://doi.org/10.38193/IJRCMS.2025.7313 | 161-173 | PDF |
| 400 | THE IMPACT OF DIGITAL FINANCE IN FINANCIAL INCLUSION
Dr. B. Sumalatha
DOI: https://doi.org/10.38193/IJRCMS.2025.7314 | 174-181 | PDF |
| 401 | EXPLORING THE DRIVERS OF RELIGIOUS TOURISM AND ITS SOCIO-ECONOMIC AND ENVIRONMENTAL IMPACTS ON DESTINATION COMMUNITIES WITH A SPECIAL REFERENCE TO AMBUBACHI MELA, KAMAKHYA TEMPLE GUWAHATI
Jayshree Talukdar and Dr. Dipankar Malakar
DOI: https://doi.org/10.38193/IJRCMS.2025.7315 | 182-212 | PDF |
| 402 | A STUDY ON TOURISM MARKETING WITH SPECIAL REFERENCE TO SELECTIVE PLACES IN KARNATAKA, INDIA
GURUPRASAD M A and Dr. KANAGARAJU P
DOI: https://doi.org/10.38193/IJRCMS.2025.7316 | 213-230 | PDF |
| 403 | MARKET ANALYSIS OF MOST SELLING PROBIOTIC- VIBACT & VIBACT DS
Jitendra Gajbe, Vidhisha Deshmukh, Reva Deshpande, Rashmi Jagtap and Trupti Pawar
DOI: https://doi.org/10.38193/IJRCMS.2025.7317 | 231-245 | PDF |
| 404 | A STUDY ON INVESTORS ATTITUDE TOWARDS POST OFFICE SAVING SCHEMES WITH SPECIAL REFERENCE TO MAVOOR POST OFFICE
Greeshma P and Vidyeswari K
DOI: https://doi.org/10.38193/IJRCMS.2025.7318 | 246-261 | PDF |
| 405 | EXPLORING INVESTORS’ PERCEPTION TOWARDS CRYPTOCURRENCY- A PILOT STUDY
Rajkumar Reddy Parvathagari and Prof. Rajender Katla
DOI: https://doi.org/10.38193/IJRCMS.2025.7319
| 262-272 | PDF |
| 406 | FROM HERITAGE TO HIGH-TECH: AI-DRIVEN INNOVATION IN TOURISM SECTOR
Vidyeswari K and Greeshma P
DOI: https://doi.org/10.38193/IJRCMS.2025.7320 | 273-288 | PDF |
| 407 | EXPLORING KEY DRIVERS OF CUSTOMER SATISFACTION IN MOBILE FOOD DELIVERY PAYMENTS
Dr. Vanita Kumari Soni and Preeti Peter Ekka
DOI: https://doi.org/10.38193/IJRCMS.2025.7321 | 289-301 | PDF |
| 408 | ANALYSING RECENT IPOS IN INDIA: ARE THEY JUSTIFIED BY THE WEALTH THEY GENERATE FOR INVESTORS?
Dr. Sreenish S R and Ms. Amrutha Sajeev
DOI: https://doi.org/10.38193/IJRCMS.2025.7322 | 302-318 | PDF |
| 409 | IMPACT OF RISING GOLD PRICES ON HOUSEHOLD INVESTMENT PATTERNS: A CASE STUDY OF NASHIK CITY
Dr Nutan Nana Thoke and Prof Supriya Prasad Daware
DOI: https://doi.org/10.38193/IJRCMS.2025.7323 | 319-323 | PDF |
| 410 | ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) ASPECTS AND SUSTAINABLE VALUE CREATION IN COMPANIES: AN INDIAN PERSPECTIVE
Dr. Shree Prakash
DOI: https://doi.org/10.38193/IJRCMS.2025.7324 | 324-337 | PDF |
| 411 | BUY NOW PAY LATER: A DEFERRED PAYMENT OPTION
Dr. Mehdi Bano and Dr. Md. Aijaz Khan
DOI: https://doi.org/10.38193/IJRCMS.2025.7325 | 338-345 | PDF |
| 412 | IS WORK STRESS CAUSING TO ORGANIZATIONAL SILENCE: AN EMPIRICAL STUDY AMONG SELF FINANCING COLLEGE FACULTIES
Jameela MK and Dr. Sreeja P
DOI: https://doi.org/10.38193/IJRCMS.2025.7326 | 346-359 | PDF |
| 413 | RURAL CONSUMERS’ BEHAVIOUR TOWARDS ENERGY CONSERVATION AND EFFICIENCY
Dr. N. Tamilaras and A. Gandhimohan
DOI: https://doi.org/10.38193/IJRCMS.2025.7327 | 360-370 | PDF |
| 414 | WORD TREATMENT CULTURE AND STUDY SKILLS AMONG PRIMARY SCHOOL LEAVERS IN NIGERIA: STUDY TECHNOLOGY AS CURRICULUM SUPPLEMENTS
Dr. Odewumi, A. Olatunde
DOI: https://doi.org/10.38193/IJRCMS.2025.7328 | 371-383 | PDF |
| 415 | DIGITAL ECONOMY TRANSFORMATION AND ITS IMPACT ON LABOR PRODUCTIVITY IN DEVELOPING COUNTRIES: EVIDENCE FROM VIETNAM’S MANUFACTURING AND SERVICE SECTORS
Dr. Ngo Minh Duc
DOI: https://doi.org/10.38193/IJRCMS.2025.7329 | 384-400 | PDF |
| 416 | INFLUENCE BY DESIGN: HOW CONTENT FORMAT AFFECTS CONSUMER PERCEPTION AND BEHAVIOR ON INDIAN SOCIAL MEDIA
Dr. S. Anitha Bose
DOI: https://doi.org/10.38193/IJRCMS.2025.7330 | 401-413 | PDF |
| 417 | EFFECT OF ACCURACY OF ACCRUALS ON THE MARKET VALUE OF FORMAL MANUFACTURING FIRMS IN KENYA
Dennis Muturi Muthara, Dr. Stephen Mwanzia and Dr. Ali Banafa
DOI: https://doi.org/10.38193/IJRCMS.2025.7331 | 414-426 | PDF |
| 418 | THE IMPACT OF FINANCIAL PERFORMANCE, MARKET PERFORMANCE, AND POLITICAL VISIBILITY ON CORPORATE SOCIAL RESPONSIBILITY IN PHARMACEUTICAL COMPANIES IN INDONESIA
Putri Frans and Ingrid Panjaitan
DOI: https://doi.org/10.38193/IJRCMS.2025.7332 | 427-433 | PDF |
| 419 | THE INFLUENCE OF TAX LITERACY AND MORALITY ON TAX COMPLIANCE MSME IN KARANGANYAR WITH TAX AWARENESS AS A MODERATOR VARIABLE
Claralin Solissa and Ingrid Panjaitan
DOI: https://doi.org/10.38193/IJRCMS.2025.7333 | 434-443 | PDF |
| 420 | GREEN RETAILING AWARENESS AMONG SMALL RETAILERS: AN EMPIRICAL STUDY FROM PASIGHAT, ARUNACHAL PRADESH
Kodil Siga, Dr. Chiging Yamang, Koptik Mossang and Dr. Yab Rajiv Camder
DOI: https://doi.org/10.38193/IJRCMS.2025.7334 | 444-454 | PDF |
| 421 | A STUDY OF GREEN BANKING INITIATIVES OF COMMERCIAL BANKS IN INDIA
Chiranjeev Singh Boparai
DOI: https://doi.org/10.38193/IJRCMS.2025.7335 | 455-463 | PDF |
| 422 | IMPACT OF SCHEDULED CASTE COMPONENT PLAN (SCCP) ON DEVELOPMENT OF SCHEDULED CASTES IN KOLHAPUR DISTRICT: AN EMPIRICAL ANALYSIS
Dr. Tejpal J. Moharekar and Dr. Tejashree T. Moharekar
DOI: https://doi.org/10.38193/IJRCMS.2025.7336 | 464-474 | PDF |
| 423 | UNIVERSAL HUMAN VALUES (UHV) OF FMCG COMPANIES IN SHAPING BRAND EQUITY: A QUANTITATIVE STUDY OF TOOTHPASTE BRANDS
Mr. Akash Kumar and Ms. Shagun Kakkar
DOI: https://doi.org/10.38193/IJRCMS.2025.7337
| 475-495 | PDF |
| 424 | PERCEPTIONS OF RETAILERS TOWARDS MARKETING OF ORGANIC FOOD PRODUCTS- AN EMPIRICAL STUDY
Mr. Santosh Chavan and Dr. S.B. Akash
DOI: https://doi.org/10.38193/IJRCMS.2025.7338 | 496-516 | PDF |
| 425 | AN EMPIRICAL ANALYSIS ON THE ASSOCIATION BETWEEN SELECTED INDIAN FMCG COMPANIES’ FINANCIAL RATIOS AND PROFITABILITY TRENDS
Yogita Yadav and Dr. Praveen Dhiman
DOI: https://doi.org/10.38193/IJRCMS.2025.7339 | 517-527 | PDF |
| 426 | DETERMINANTS OF SOCIAL COMMERCE ADOPTION: A THEORETICAL ANALYSIS OF OPPORTUNITIES AND CHALLENGES FOR WOMEN ENTREPRENEURS IN INDIA
Ms. Raheena K. M. and Dr. N. Rajamannar
DOI: https://doi.org/10.38193/IJRCMS.2025.7340 | 528-534 | PDF |
| 427 | ARTIFICIAL INTELLIGENCE IN RETAIL: TRANSFORMING THE MARKET LANDSCAPE IN MAHARASHTRA
Dr. Sandip Vanjari and Dr. Rameshwar Gaikwad
DOI: https://doi.org/10.38193/IJRCMS.2025.7341 | 535-541 | PDF |
| 428 | EMPLOYEES JOB SATISFACTION: A COMPARATIVE ANALYSIS OF PUBLIC AND PRIVATE SECTOR BANKS IN HYDERABAD
Dr. Yasmeen Banu and Mrs. Bushra Fatima
DOI: https://doi.org/10.38193/IJRCMS.2025.7342 | 542-548 | PDF |
| 429 | SELF-RELIANT INDIA: TRIBAL ENTREPRENEURSHIP AS A TOOL OF EMPOWERMENT(A CASE STUDY OF UMARIA DISTRICT OF MADHYA PRADESH)
Dr. Parmeshwar Singh Maravi
DOI: https://doi.org/10.38193/IJRCMS.2025.7343 | 549-555 | PDF |
| 430 | FORENSIC ACCOUNTING: A TOOL AGAINST CORPORATE FRAUDS IN EMERGING ECONOMIES
Dr. Varun Mahajan
DOI: https://doi.org/10.38193/IJRCMS.2025.7344 | 556-559 | PDF |
| 431 | HEALTH AND RETIREMENT INSURANCE POLICIES OF THE BUS DRIVERS AND CONDUCTORS IN MANGALORE CITY, KARNATAKA
Mrs. Shalini R Bodhi and Prof. Y Muniraju
DOI: https://doi.org/10.38193/IJRCMS.2025.7345 | 560-571 | PDF |
| 432 | HEALTH INSURANCE IN INDIA: A SYSTEMATIC REVIEW OF LITERATURE
Dr. Sonali Roy
DOI: https://doi.org/10.38193/IJRCMS.2025.7346 | 572-583 | PDF |
| 433 | WILLINGNESS TO PAY AND PURCHASE INTENTION FOR GREEN PRODUCTS: A STUDY AMONG STUDENTS
Sushil Bhanudas Patil and Dr. Vivek Yawalkar
DOI: https://doi.org/10.38193/IJRCMS.2025.7347 | 584-592 | PDF |
| 434 | IMPACT OF INFLUENCER MARKETING IN CONTEXT OF INDIA
Ritu Bishnoi and Meenakshi Anand
DOI: https://doi.org/10.38193/IJRCMS.2025.7348
| 593-613 | PDF |
| 435 | A STUDY ON ACCEPTANCE ATTITUDE OF MOBILE PAYMENT USERS TOWARD OPEN BANKING PHASE Ⅲ IN TAIWAN BY USING TAM
Timothy Tingson Wang* and Kai Kai-Chung Wen
DOI: https://doi.org/10.38193/IJRCMS.2025.7349 | 614-626 | PDF |
