Volume 6 Issue 6 Nov-Dec 2024

Artificial Intelligence (AI) is revolutionizing Human Resources (HR), enabling automation of repetitive tasks, predictive analytics for workforce management, and personalized employee experiences. This research explores the multifaceted impact of AI on HR, focusing on its benefits, challenges, and potential to create inclusive workplaces. It also examines recent advancements, supported by 2023–24 data and case studies. The study identifies gaps in implementation and provides actionable insights for organizations aiming to leverage AI for strategic advantage.

UPI, Unified payments Interface is a way of life in Digital India era beginning as a Green Initiative by RBI in 2016. Since its introduction the users are growing increasingly, and the number of frauds is also rising greatly. The big claims regarding absolute safety of UPI transactions by the third-party payment how much effective is the two-factor authentication feature of UPI in maintaining safety of the transactions is the concern of our study. Threat of fraud is definitely one of the factors affecting UPI usage and so our study tries to find out the relationship between adoption of UPI and the instances of fraud and threat of fraud amongst users. For this we have collected data from real users of UPI who are victims or successful avoiders of UPI fraud. Also, secondary data from reliable RBI sources is used for substantiating the hypothesis.

This paper investigates Asset Quality based on CAMEL Model of selected Public Sector Commercial Banks in India. For the purpose, the study employs a descriptive research design The Banks, which were part of mega-merger took place on August 2019 with effect from April 1, 2020 are selected for the study. Secondary data from 2016-17 to 2023-24 is used, covering ten banks for the pre-merger period (2016-17 to 2019-20) and four banks for the post-merger period (2020-21 to 2023-24). Asset Quality is assessed using indicators such as Gross NPA to Total Assets, Net NPA to Total Assets, Gross NPA to Total Advances, Net NPA to Total Advances, and the Provisioning Coverage Ratio. Paired t-tests is applied to determine if there is a significant difference in Asset Quality of the banks between the pre- and post-merger periods. The study finds that the merger has an overall positive effect on Asset Quality of the banks and enhanced the Risk Management practices of the banks.

This research paper examines Commerce college teachers’ perceptions of students’ preparedness for the goals of Viksit Bharat @2047 and the alignment of the current curriculum with industry expectations. Using a quantitative approach, the study surveyed 210 educators across various Commerce colleges. The research focused on two main objectives: evaluating the adequacy of the existing curriculum in preparing students for Viksit Bharat @2047 and assessing the perceived gap between curriculum relevance and industry needs. The findings revealed that many teachers believe the current curriculum does not fully meet the goals of Viksit Bharat @2047. Significant differences were found between curriculum content and industry-required skills, suggesting that the educational framework may not align with future national and industry demands. These results highlight the need for curriculum reforms and stronger industry collaborations to ensure that students are well-prepared for both national development and emerging industry requirements.

This article focuses on how social media marketing can help businesses in India connect with consumers by using creativity and data. With the growth of mobile usage and the diversity of languages in India, businesses need to create content that appeals to different groups of people. The article explains how brands can develop creative marketing campaigns while using data to improve their effectiveness. For creating successful campaigns understanding consumer behaviour, cultural preferences, and regional differences is important. Businesses can build stronger relationships with customers, increase brand awareness, and drive sales by using a combination of engaging content and smart data strategies, The article offers practical tips for businesses looking to succeed in India’s digital landscape. It explores how blending creativity with data can help brands make better decisions and achieve better results through social media marketing in India.

The movement in the stock market is always driven by a number of psychological factors. FOMO (Fear of Missing Out) emerging as a prominent influence factor on investor behaviour, particularly with retail investors. FOMO, a psychological phenomenon triggered by the fear of being left out on unique opportunities, has emerged as a compelling factor to invest in certain shares in the stock market. In the modern world, stock market investors are constantly exposed to messages and advertisements designed to appeal to their emotions and desires to invest in stock market. To increase the number of investors, stock broking firms are always seeking innovative ways, and one increasingly popular tool is FOMO. The study of stock market investors perception towards stock market FOMO is important because it helps us understand how the fear of missing out impact’s investor behaviour in the stock market.

Micro, Small and Medium Enterprises (MSMEs) serve as the backbone of any developing country contributing significantly to generate employment and exports. Among these MSMEs, manufacturing enterprises particularly in engineering sector plays an important role. This study focuses on financial performance analysis to bridge the gap between theoretical financial standards and their application in real-world scenarios which provide information for policymakers, investors and government. For the present paper financial data from 23 manufacturing engineering MSMEs over a period of ten years was used for 18 different financial ratios to understand their financial health. By systematically analyzing financial ratios the study identifies ideal financial ratio range and compares the same with the industry standards. For this purpose, KMO Bartlet’s test was used to find the financial ratios which best represents the financial health. Further the researcher used paired sample t-test to analyze the calculated ideal ratios with the industry standard which explained that they are 88% correlated and showed a significant positive correlation. Also, most of the engineering enterprises follow the industry standards with some outliers.

Understanding the relationship between volume and stock returns is a central question in financial research. Volume is often considered as an essential indicator of market sentiment, liquidity, and the flow of information, and its impact on asset prices has been widely studied. However, the effect of volume on returns might be subject to shifts during different market conditions, especially during periods of financial distress such as the 2008 global financial crisis. We explore whether high trading volume affects returns differently before and after the crisis, with a focus on the S&P 500 index over the past 34 years. The results suggest a negative relationship between high volume and returns, with a pronounced effect only observed after the 2008 financial crisis. More interestingly, the effect has diminished after Covid-19 pandemic, reinforcing the complex nature of market interactions in general and the role of volume on trading returns in particular.

This research aims to analyze; the influence of rewards on employee job satisfaction and employee performance, the influence of punishment on job satisfaction and employee performance, and analyzing the influence of job satisfaction on the performance of employees of the Kutai Barat Regency Education and Culture Service. This research was carried out at the Education and Culture Office of Kutai Barat Regency, East Kalimantan Province, Indonesia. The population of this study were all employees of the Kutai Barat Regency Education and Culture Office, totaling 59 Civil Servants (PNS) and 151 Personnel Employees with Work Agreements (TKK), so the total population was 210 people. The number of samples used was calculated using the Slovin formula with a data collection error rate of 5% totaling 147 people. Next, the number of respondents/samples was taken using a simple random sampling procedure. The analysis used is path analysis using SmartPLS. The results of this research are the influence of reward on job satisfaction, the influence of reward on employee performance, the influence of punishment on job satisfaction, the influence of punishment on employee performance, and the influence of job satisfaction on employee performance is a positive and significant influence. The recommendation that can be submitted is for the government or West Kutai Regency Education and Culture Department to always give rewards to employees by considering the suitability between the job and the employee’s work abilities. Optimizing the provision of health benefits for employees. Considering employee careers in accordance with employee competencies. Likewise, the provision of punishment can be maintained and even increased and always takes into account the applicable legislation.

This paper examines the future of sustainable health in the global economy. The paper begins by defining sustainable health and explaining its importance. The paper then discusses the challenges to sustainable health in the global economy, such as climate change, economic inequality, and the rise of chronic diseases. The paper then examines the opportunities for sustainable health in the global economy, such as the growth of the wellness industry, the increasing demand for healthy foods, and the development of new technologies. The paper concludes by discussing the implications of the findings for policymakers and businesses.