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The growing emphasis on sustainability has compelled businesses worldwide to reassess traditional managerial and cost accounting practices. In India, rapid industrialisation, resource constraints, and increasing regulatory and stakeholder pressures have exposed the limitations of conventional cost management systems that largely ignore environmental costs. Most Indian firms continue to treat such costs as indirect or compliance-related expenditures, resulting in distorted cost information and short-term decision-making. This conceptual research paper examines Green Cost Management (GCM) as a strategic managerial accounting approach that integrates environmental considerations into cost structures and internal decision-making processes. Drawing on strategic cost management, stakeholder theory, and institutional theory, the study develops an India-centric conceptual framework that explains how green cost management can redefine cost structures to support sustainable business performance. The paper analyses the role of regulatory frameworks, cost sensitivity, and the dominance of MSMEs in shaping green cost management practices in India. It contributes to existing literature by shifting the focus from environmental reporting to internal cost structure redesign and offers managerial and policy implications for promoting sustainable cost management practices in Indian enterprises. The study concludes by outlining future research directions for empirical validation and sectoral analysis.

This conceptual study explores strategies for retaining higher education teaching professionals in Bengaluru city amid the post-COVID-19 challenges. Focusing on employee retention, transition, and engagement, it identifies key motivational factors influencing teaching professionals. The research examines the impact of compensation analytics, supportive leadership, work-life balance, professional growth, and recognition on retention. Given Bengaluru’s dynamic education landscape, findings aim to guide institutions in crafting adaptive retention policies, enhancing job satisfaction, and fostering resilience.

This article analyses integrated communication strategies in higher education that strengthen student engagement and institutional identity in an environment shaped by short-form video, meme circulation, and AI-generated media. Relevance follows from algorithmic distribution, fragmented attention, and synthetic disinformation that can erode trust in official university messaging. Novelty is achieved through a unified framework that connects branding and integrated marketing communication with transparency instruments for synthetic content and evidence-based creative design. The study describes how institutional narratives can be translated into platform-native formats (micro-video, memes, interactive stories) while preserving message coherence across admission, academic, and community channels. Sources on university branding, social media marketing, student engagement and trust, short-form video behavior, advertising engagement drivers, neuromarketing measurement, and synthetic-media governance are synthesized. The conclusion outlines actionable design principles, including channel orchestration, emotion-aware message testing, and layered integrity safeguards (labeling, provenance, moderation, and media-literacy prompts). The article targets researchers and communication managers in higher education.

Over time, the Internet has emerged as an increasingly popular medium for information search, evaluation of alternatives, and purchase decisions. Business-to-Consumer (B2C) electronic commerce refers to the use of Internet technologies by firms to market and sell products and services directly to individual consumers. Prior research suggests that a clear understanding of the factors motivating consumers to engage in online shopping is crucial for formulating effective business strategies, technological innovations, marketing initiatives, and website design. Despite the substantial growth and optimistic future prospects of online shopping, several negative aspects continue to be associated with this mode of purchasing. Compared to physical shopping environments, online transactions are often perceived to involve higher levels of risk and lower levels of trust. This is primarily due to the inability of consumers to physically inspect products, the absence of tangible cues regarding product quality, and the lack of face-to-face interaction with sales personnel. In order to identify the consumers’ experience and attitude towards online grocery shopping the study is conducted to explore various factors affecting online shopping and to analyze the factors influencing online grocery shopping Furthermore, concerns related to payment security and privacy protection significantly influence online purchase decisions. Consequently, consumers may experience a certain degree of perceived risk when purchasing products via the Internet.

This study examines variables affecting remote IST workers’ burnout, balance between work and life, satisfaction in job, and performance. The rapid expansion of technology-intensive industries and their usage of remote and hybrid production techniques are causing workplace issues. Utilizing data from 402 IT professionals, the study found that the structural equation model established (PLS-SEM) and subsequently issued a Hypothesized relationships between constructs were statistically validated. The measurement model is a strong one, with reliability and validity figures considered to be acceptable convergent and discriminant validity. Work-life balance minimises burnout, boosts job satisfaction, and boosts performance. Work performance boosts job happiness, but burnout lowers it, according to one research. Both influence satisfaction to some degree whereas the amount of attention given to job satisfaction varied by an order of magnitude. The R2 adjusted of the job satisfaction model is 40.6% which demonstrated the medium-high fit of the results with the data. And, for the record, when it comes to IP analysis, it’s the work-life-balance driver that emerges as the most important single job satisfaction factor of all, yet right now its performance is paling next to job performance in terms of output. In addition to giving a plethora of strategic directions to organisations to build employee well-being and sustained productivity, the new results show that distant IT workers need work-life balance to succeed.

The purpose of the study is to explore the impact of traditional cooking attributes on guests’ dining satisfaction and future intention in Odisha. Despite the effects of modernization on food culture and differences in traditional food attributes, tourists consistently seek service culture and the wisdom associated with traditional foods. The research uses a qualitative, phenomenological approach to explore tourists’ experiences regarding traditional cuisine in Odisha. The findings show positive growth in the popularity of traditional cuisine. The study emphasizes that both management and the government must collaborate to provide support and implement resources for the development of culinary tourism. Stakeholders can achieve this by upgrading infrastructure, promoting traditional food through targeted campaigns, encouraging entrepreneurship, and conducting training programs for culinary entrepreneurs. It is essential to preserve the authenticity of traditional food-making processes, the use of traditional raw materials, and to serve dishes in a way that allows tourists to experience genuine traditionalism. Strengthening these aspects will ensure that traditional food becomes a strong cultural identity and enhances Odisha’s tourism appeal.

The article examines the role of post-training support and field coaching in consolidating and developing the competencies of pharmaceutical specialists within contemporary pharmacy practice. The relevance of the work is driven by a shift in the professional role of the pharmacist toward a clinically and client-oriented approach, in which one-off training does not ensure sustainable behavioral change or the assimilation of complex communicative, analytical, and ethical skills. The study aims to provide a conceptual justification of post-training interventions and field coaching as key mechanisms for bridging the gap between knowledge and practice and for shaping a sustainable trajectory of professional development for the pharmaceutical specialist. The scientific novelty lies in the integration of evidence on forgetting, training transfer, and organizational coaching into a unified analytical framework, which includes the models of the post-training support pyramid, sustainable behavioral change, and the pharmacist’s professional growth timeline, as well as in the detailed analysis of typical managerial errors in the implementation of these practices. It is shown that a coherent system of post-training formats, field coaching, and effectiveness evaluation transforms training from a one-time event into a manageable resource for improving the quality of pharmaceutical care. The article is of practical interest to pharmacy chain managers, learning and development professionals, and researchers in continuing pharmaceutical education.

Women Entrepreneurship is a catalyst for sustainable economic growth and Development. Traditional entrepreneurial activities in regions with limited resource, particularly in the hilly areas of Uttarakhand, have historically lacked sufficient access to markets, physical infrastructure, improved and more socio-cultural opportunities. However, the rise of e-commerce and digital business models has created better prospects for women entrepreneurs, helping them to reach new markets and locations, regardless of geographical and physical infrastructure limitations. This research paper examines the level and characteristics of adoption of e-commerce and its effects on women entrepreneurs in Nainital district, Uttarakhand. This research paper uses a descriptive and analytical design which is based on primary data backed by secondary data. This study evaluates economic performance indicators, social empowerment metrics, and challenges related to digital business operations. The findings of this research shows that the implementation of e-commerce practices has significantly enhanced earnings stability, market access, and decision-making empowerment among women entrepreneurs. However, digital skills, physical infrastructure issues, and competition among platforms emerge as challenges. This research contributes to existing gaps in knowledge and data concerning women digital entrepreneurs in hilly districts especially focusing on Nainital district, while also offering recommendations and actionable insights for developing e-commerce practices and infrastructure at the district level.

This study investigates consumer experiences towards electric cars in the Kalaburagi District of Karnataka. With growing environmental concerns and gradual technological adoption in India’s automotive sector, electric vehicles (EVs) are gaining prominence. The purpose of this research is to analyze the factors contributing to consumer satisfaction, preferences, barriers, and future purchase intentions. A structured questionnaire was administered to 50 respondents residing in Kalaburagi who have either purchased or considered purchasing an electric car. Primary variables included perceived performance, charging infrastructure availability, cost-benefit perception, and environmental consciousness. Using regression analysis, the study examined the relationships between these variables and overall consumer experience.
The findings suggest that charging infrastructure availability and cost-benefit perception significantly influence consumer experience, while perceived performance and environmental consciousness contribute moderately. Regression analysis revealed that the independent variables accounted for a substantial portion of the variance in consumer experience (Adjusted R² = 0.62). Further, encouraging trends emerged regarding future purchase intentions and positive word-of-mouth recommendations.
This research contributes to understanding the dynamics of electric car adoption in emerging markets, particularly in semi-urban districts like Kalaburagi. The study highlights that enhancing supportive infrastructure and articulating economic benefits can accelerate consumer acceptance. The paper concludes with practical recommendations for policymakers and automobile firms to strengthen EV adoption at the grassroots level.

This article considers the problem of developing and implementing strategies for promoting advertising campaigns in the digital environment under conditionsThe efficacy of faculty members in educational institutions is significantly influenced by their emotional intelligence (EI) and conflict resolution skills. With an emphasis on the demographic characteristics of faculty members, this study investigates the connection between emotional intelligence and dispute resolution. Emotional intelligence, which involves maintaining a balanced emotional state, is particularly important for teachers, who interact with students daily and must manage both their own emotions and those of others. Conflict, which can arise between teachers, students, and management, if unresolved, can negatively impact organizational productivity and atmosphere. This study’s main goal is to investigate faculty members’ EI and conflict resolution techniques, with an emphasis on how various demographic characteristics—such as gender, age, marital status, and academic background—affect these variables. A questionnaire was developed to collect primary data from 200 faculty members using judgment sampling, supplemented by secondary data from various sources. The study tests five hypotheses, addressing the differences in emotional intelligence and conflict resolution across gender, age, marital status, and academic experience. In order to create a more peaceful and effective learning environment, the research’s conclusions are intended to guide for enhancement teacher development and conflict resolution techniques in classrooms.