Salesforce is increasingly operated as a core enterprise application platform, which pushes teams to ship changes frequently while meeting audit, security, and reliability expectations. Delivery on Salesforce differs from conventional software delivery because most changes are metadata rather than code, and configuration, security, and runtime behaviour are tightly interdependent. These characteristics create recurring DevOps friction: implicit dependencies, noisy XML merge conflicts, environment drift, and elevated release risk when emergency fixes bypass the normal path. This article compares two CI/CD archetypes commonly used in large Salesforce programs. The managed-promotion approach, illustrated by Copado, standardises packaging, approvals, promotion paths, and evidence capture. The orchestrated-delivery approach, illustrated by VS Code, the Salesforce CLI, and Jenkins, expresses pipeline logic as code and composes it with external quality and security controls. The comparison emphasises lifecycle design, validation and test strategy, release observability, and rollback planning. Reference snippets for JWT authentication, delta manifest creation, gated validation, and evidence capture are provided in-line.