The innovation on the internet and mobile technology has implemented new dynamic market on that television industries or film industry. In the film industries that technology advancement is introduction of OTT platform for movies and web series which act as a digital streaming service. The OTT platform provide a service which deliver content directly to the people or customer who are the rivers of internet. The OTT platform replace the traditional cable media’s, board casting or sunlight TV platforms. In the recent years, the OTT platform revolutionized by the entertainment industry which offers the most demanded access on movies, web series, television shows and documentaries. Even Sometimes it offers those live sports and current newses to the public. In this OTT platform there are many more popular platforms are offering a multitude contents to capture the consumer market. The people consumption toward OTT platform has been rapidly increased day to day the one of the key advantages of the OTT platform is its easy accessibility. The uses can see the steaming content by their digital media like smartphones, smart television, tablet, PC and laptops. The steaming content mostly more personalizes and entertainment for the consumers. The OTT platform in additionally used their platforms for algorithm recommendation which means the present AI platform. The use of AI and algorithm in OTT platform used for the recommendation in content which the user preference. This platform also opened many new opportunities for the content creators and who independently makes the film. It is offering a global stage to the content creators and showcase their work without the environmental traditional media in it. The OTT platform has been working as a representative for flexible both casting which was being attracted by the consumer it creates the space for them to use the OTT platform regularly. The continuous growth of internet access had paved the way for the OTT usage among the people. The digital literacy expand across the world is also an advantage in usage of smartphones