This study explored how everyday consumers respond to common marketing cues such as pricing, discounts, reviews, and free offers. A total of 39 participants between the ages of 12 and 49 took part in a 20-question survey designed around behavioral economics concepts like anchoring, scarcity, the decoy effect, the endowment effect, default options, social proof, and the appeal of free products.
Results showed clear age and gender patterns. Teenagers were more impulsive and driven by emotional or visual cues, while adults made more deliberate and rational choices. Female participants placed higher importance on credibility signals such as reviews and perceived quality, whereas male participants reacted more strongly to prices and promotional deals. Across scenarios, respondents tended to prefer middle-to-high tiers, suggesting a desire for options that balance value and social standing rather than strictly minimizing cost. The findings confirm that subtle psychological cues continue to play a major role in consumer decisions, often overriding purely rational reasoning.