Title: EVOLUTION OF RESEARCH ON CUSTOMER ADOPTION OF DIGITAL BANKING SERVICES: A BIBLIOMETRIC STUDY
Author: Mr. Anvar Sadat Z and Dr. S. Chandramohan
Abstract:

This study analyses the evolution of research on the adoption of digital banking services by customers through bibliometrics. The study analyses publication trends, prominent authors, the major themes, and the contribution of global research based on 1,530 publications, 2000-2025. The results indicate that the research has grown at a high rate since 2015 because of the developments of digital technologies and mobile banking. The research establishes significant factors affecting adoption, such as trust, perceived usefulness, and perceived risk. It also demonstrates the change in the research focus towards mobile banking and fintech innovations, rather than internet banking. These findings reveal powerful roles played by developed and developing nations, where China, India, and the United States are at the top. On the whole, the research offers valuable information about the evolution of this field of research and proposes the future research directions

Keywords: Mobile banking, Fintech innovations, Internet banking, Digital technologies
DOI: https://doi.org/10.38193/IJRCMS.2026.8264
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Date of Publication: 28-04-2026
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Published Vol & Issue: Volume 8 Issue 2 March-April 2026