Title: SUSTAINABLE PROSPECTS AND GREEN MARKETING STRATEGIES: NAVIGATING ENVIRONMENTAL ECONOMICS, LEGISLATIVE INTENT, AND MARKET COMPATIBILITY
Author: T. Justin and Amutha
Abstract:

The Sustainable Development Goals (SDGs) for 2030 strive with the inevitable insight of encompassed aspirations of accomplishing the essentials of existing years with the optimistic consideration of the requirements of prospective society with harmonious recurrence. In this conceptual framework, there is the study involved with the paradigmatic prevision of futuristic coexistence with the panoramas of hindsight, foresight, and insight of sustainability standards with the inevitable facets of legislation, ecological equilibrium, and initiative aspirations of individual, society, nations and global community as a whole. The upshots of connotations from diverse intents of ecological tranquility with the precepts of environmental economics are a constructive reinforcement that instantaneous, and endurable integrated endeavors are mandated to restore and remind the sense of unified resilience to protect our only one environment. Therefore, this article meticulously envisages the essential facets which are confluent with the inescapable ideals of forestation, protection, and sustainable development by the compromises of win-win destinations of environmental thriving without compromising the irreducible prerequisites of survival serendipities of prospective living things in the futuristic phenomenon.

Keywords: conservation, legislation, sustainability
DOI: https://doi.org/10.38193/IJRCMS.2026.8241
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Date of Publication: 06-04-2026
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Published Vol & Issue: Volume 8 Issue 2 March-April 2026