| 525 | IMPACT OF TARIFF POLICY ON INTERNATIONAL TRADE RELATIONS
Dr Dhirendra Ojha
DOI: https://doi.org/10.38193/IJRCMS.2025.7602 | 35-42 | PDF |
| 526 | IMPACT OF SOCIAL MEDIA ADVERTISING ON BUYING BEHAVIOUR OF CONSUMER
Dr. Swaty
DOI: https://doi.org/10.38193/IJRCMS.2025.7603 | 43-54 | PDF |
| 527 | FACTORS INFLUENCING NON-TEACHING STAFF TURNOVER IN PUBLIC UNIVERSITIES IN NAIROBI CITY COUNTY
Prisca Nchoe, Daniel Naikuni, Jackson Ole Kulet and Diana Kerubo Agoki
DOI: https://doi.org/10.38193/IJRCMS.2025.7604 | 55-70 | PDF |
| 528 | STUDENTS’ PERCEPTIONS OF SUSTAINABLE SMARTPHONE DESIGN: A CASE STUDY AT THE UNIVERSITY OF CENTRAL LANCASHIRE
Charles Obiero and Elia Argyriou-Roberts
DOI: https://doi.org/10.38193/IJRCMS.2025.7605 | 71-86 | PDF |
| 529 | STRATEGIC COMMUNICATIONS FOR ENHANCING AFRICA’S INVESTMENT ATTRACTIVENESS IN GLOBAL MEDIA
Feven Brook Kebede
DOI: https://doi.org/10.38193/IJRCMS.2025.7606 | 87-98 | PDF |
| 530 | THE IMPACT OF FINANCIAL AND NON-FINANCIAL INCENTIVES ON EMPLOYEE MOTIVATION AND PERFORMANCE: EVIDENCE FROM THE CORPORATE SECTOR IN KARNATAKA, INDIA
Dr Radhakrishna Gowda V and Mr Abhishek Suvarna
DOI: https://doi.org/10.38193/IJRCMS.2025.7607 | 99-115 | PDF |
| 531 | CAPITAL STRUCTURING AND FINANCIAL GOVERNANCE IN MULTINATIONAL ENTERPRISES: STRATEGIES FOR RISK MANAGEMENT AND SUSTAINABLE GROWTH
Emil Mirzaliyev
DOI: https://doi.org/10.38193/IJRCMS.2025.7608 | 116-130 | PDF |
| 532 | EFFECT OF DIGITAL SAVINGS ON FINANCIAL INCLUSION OF WOMEN OWNED ENTERPRISES IN NAROK COUNTY
Kathini Kitavi, Caleb Manyaga and Edmund Gathuru
DOI: https://doi.org/10.38193/IJRCMS.2025.7609 | 131-144 | PDF |
| 533 | ENTREPRENEURIAL POSSIBILITIES FOR RETIRED EXPERIENCED EMPLOYEES: LEVERAGING CAREER KNOWLEDGE FOR POST-RETIREMENT ENTERPRISES
Jinisha KV and Dr. N. Santhosh Kumar
DOI: https://doi.org/10.38193/IJRCMS.2025.7610 | 145-164 | PDF |
| 534 | SOCIAL ENTREPRENEURSHIP
Dr. Tushar Chaudhari
DOI: https://doi.org/10.38193/IJRCMS.2025.7611 | 165-169 | PDF |
| 535 | IMPACT OF FINANCIAL INCLUSION ON INVESTMENT PATTERNS: A STUDY OF WOMEN EMPLOYEES IN TELANGANA
S. Bindusree and Dr. A. Pravallika
DOI: https://doi.org/10.38193/IJRCMS.2025.7612 | 170-179 | PDF |
| 536 | FINANCIAL STATEMENT ANALYSIS OF DLF LIMITED (FY2021–FY2025)
Rashmi K R and Dr. Bharath V
DOI: https://doi.org/10.38193/IJRCMS.2025.7613 | 180-193 | PDF |
| 537 | ASSESSING CUSTOMER RISK PERCEPTION OF ONLINE PAYMENT IN THE HOSPITALITY INDUSTRY: A STUDY OF TRAVELLERS IN NASHIK, INDIA
Dr Devangi R Deore
DOI: https://doi.org/10.38193/IJRCMS.2025.7614 | 194-198 | PDF |
| 538 | EFFECT OF COUNSELLING ON EMPLOYEE PERFORMANCE AMONG HEALTH WORKERS IN KENYA: A CASE STUDY OF NAROK COUNTY REFERRAL HOSPITAL
Nkamasiai Ntiini John, Wesonga Justus and Kinanga Robert
DOI: https://doi.org/10.38193/IJRCMS.2025.7615 | 199-214 | PDF |
| 539 | EMPOWERING WOMEN THROUGH EQUITY IN THE CARE SECTOR
Priya Senger and Dr Pushpendra Kumar
DOI: https://doi.org/10.38193/IJRCMS.2025.7616 | 215-224 | PDF |
| 540 | DEVELOPMENT OF ALGORITHMS FOR EVALUATING THE EFFICIENCY OF INVESTMENT PROJECTS USING THE STEM APPROACH AND MACHINE LEARNING METHODS
Bordusenko Dmytro
DOI: https://doi.org/10.38193/IJRCMS.2025.7617 | 225-233 | PDF |
| 541 | MICROFINANCE OR STATE SUPPORT? A COMPARATIVE ANALYSIS OF SELF-HELP GROUPS AND GOVERNMENT SCHEMES FOR WOMEN’S EMPOWERMENT IN EAST MEDINIPUR, WEST BENGAL, INDIA
Dr. Siddhartha Chatterjee and Dr. Yuhlung Cheithou Charles
DOI: https://doi.org/10.38193/IJRCMS.2025.7618 | 234-250 | PDF |
| 542 | HOW ADVERTISEMENTS ARE AFFECTING THE USE OF SOCIAL MEDIA
Vishesh Singh
DOI: https://doi.org/10.38193/IJRCMS.2025.7619 | 251-262 | PDF |
| 543 | CHALLENGES IN INVESTMENT DECISION MAKING IN INDIAN STOCK MARKET: A FACTOR ANALYSIS
Dr. Anil N., Dr. Subramanya S.V., Dr. Ravikumar R. and Dr. Ganesha K.R.
DOI: https://doi.org/10.38193/IJRCMS.2025.7620 | 263-270 | PDF |
| 544 | THE ROLE OF PERCEIVED VALUE IN LINKING CONSUMER PREFERENCE AND SATISFACTION TO PURCHASE INTENTION FOR HERBAL PRODUCTS
V. MAHESWARI and Dr. P. DEVI
DOI: https://doi.org/10.38193/IJRCMS.2025.7621 | 271-288 | PDF |
| 545 | EVALUATING THE INFLUENCE OF ETHICAL STANDARDS, REGULATORY COMPLIANCE AND PROFESSIONAL INTEGRITY ON FINANCIAL REPORTING PRACTICES
Dr. Sumita Roy
DOI: https://doi.org/10.38193/IJRCMS.2025.7622 | 289-298 | PDF |
| 546 | AI-ENABLED PERSONALIZATION AND ITS ROLE IN SHAPING CONSUMER BUYING PATTERNS
Shabeer. K. P and Dr. S. Shobana
DOI: https://doi.org/10.38193/IJRCMS.2025.7623 | 299-307 | PDF |
| 547 | THE ROLE OF CUSTOMIZED MANAGERIAL REPORTING IN STRATEGIC DECISION-MAKING
Mykhailo Ambartsumov
DOI: https://doi.org/10.38193/IJRCMS.2025.7624 | 308-321 | PDF |
| 548 | TRENDS AND COMPOSITION OF TAX REVENUE IN INDIA: INSIGHTS FROM DIRECT AND INDIRECT TAXES (2013–2025)
Shreekrishan Jha and Shekhar Kumar Mishra
DOI: https://doi.org/10.38193/IJRCMS.2025.7625 | 322-339 | PDF |
| 549 | KUDUMBASHREE – THE MISSION FOR WOMEN EMPOWERMENT
Dr. Sreedevi S R
DOI: https://doi.org/10.38193/IJRCMS.2025.7626 | 340-347 | PDF |
| 550 | EFFECT OF TEACHERS’ ATTITUDES ON RETIREMENT PREPAREDNESS: A CASE OF PUBLIC PRIMARY SCHOOL TEACHERS IN NAROK COUNTY, KENYA
Faith Potishoi Makallah, Kinanga Robert and Kisirkoi Samson
DOI: https://doi.org/10.38193/IJRCMS.2025.7627 | 348-367 | PDF |
| 551 | INTEGRATING SUSTAINABILITY INTO COMMERCE AND MANAGEMENT: A STRATEGIC APPROACH TO SUSTAINABLE DEVELOPMENT
Dr. Aftab Alam
DOI: https://doi.org/10.38193/IJRCMS.2025.7628 | 368-375 | PDF |
| 552 | THE TRANSFORMATION OF THE MORTGAGE BROKER’S ROLE AMID THE DIGITALIZATION OF FINANCIAL SERVICES
Jinye Zhang
DOI: https://doi.org/10.38193/IJRCMS.2025.7629 | 376-385 | PDF |
| 553 | EFFECT OF EXTRINSIC MOTIVATION ON EMPLOYEE PERFORMANCE AT KIPCHABO TEA FACTORY, NANDI COUNTY, KENYA
Abraham K. Lelimo and Professor Kennedy Otiso
DOI: https://doi.org/10.38193/IJRCMS.2025.7630 | 386-398 | PDF |
| 554 | MITIGATING CREDIT RISK UNDER NABARD’S SHG BANK LINKAGE PROGRAM
Dr. Ashish Asopa and Dr. Kishna Ram Choudhary
DOI: https://doi.org/10.38193/IJRCMS.2025.7631 | 399-409 | PDF |
| 555 | A COMPREHENSIVE ANALYSIS OF CONSUMER PERCEPTION, ADOPTION DRIVERS, AND TRUST BARRIERS IN THE INDIAN E-PHARMACY SECTOR
Tasneem Sultana and Dr S. Chitradevi
DOI: https://doi.org/10.38193/IJRCMS.2025.7632 | 410-419 | PDF |
| 556 | THE IMPACT OF DIGITAL MARKETING STRATEGIES ON INTERNATIONAL MARKETS
Dr. Princy J, Mr. Nishanth Arul Dominic and Mr. Antony Pradeep F
DOI: https://doi.org/10.38193/IJRCMS.2025.7633 | 420-430 | PDF |
| 557 | RENEWABLE ENERGY AND CERTIFIED EMISSION REDUCTIONS: A STRATEGIC PATHWAY FOR INDIAN FIRMS TOWARDS NET ZERO
Dr. P. Santhi, Dr. P. Sasirekha and J. Anija
DOI: https://doi.org/10.38193/IJRCMS.2025.7634 | 431-438 | PDF |
| 558 | AWARENESS LEVEL OF BANK EMPLOYEES TOWARDS CBDCS IN KERALA
Athira KT, Dr. K. Senthil Kumar and Dr. M Prakash
DOI: https://doi.org/10.38193/IJRCMS.2025.7635 | 439-457 | PDF |
| 559 | INFLUENCE OF DIGITAL MARKETING STRATEGIES ON CUSTOMER SATISFACTION AND RETENTION IN E-COMMERCE
T. Vijaya and Dr. K. Marutha Durai
DOI: https://doi.org/10.38193/IJRCMS.2025.7636 | 458-466 | PDF |
| 560 | A STUDY OF HUMAN RESOURCES MANAGEMENT PRACTICES IN TEXTILE INDUSTRY IN TAMILNADU STATE
Dr. Balamurugan. D
DOI: https://doi.org/10.38193/IJRCMS.2025.7637 | 467-473 | PDF |
| 561 | EXPLORING GROWTH OPPORTUNITIES AND ENTREPRENEURIAL SATISFACTION AMONG TEXTILE MSMES OF GUJARAT
Mr. Sunny Mirchandani and Dr. Hemal Pandya
DOI: https://doi.org/10.38193/IJRCMS.2025.7638 | 474-483 | PDF |
| 562 | DEVELOPMENT OF A COMPREHENSIVE BLOCKCHAIN PROJECT EVALUATION MODEL (BLOCKCHAIN PROJECT EVALUATION MODEL)
Yaroslav Ivanov
DOI: https://doi.org/10.38193/IJRCMS.2025.7639 | 484-496 | PDF |
| 563 | THE ROLE OF TOP MANAGEMENT QUALITY IN STRENGTHENING INTERNAL MARKETING AND ENHANCING EMPLOYEE PERFORMANCE IN SUGAR MANUFACTURING FIRMS IN WESTERN KENYA
Professor Kennedy Ntabo Otiso and Dr. Sylivia Sirai Chebet
DOI: https://doi.org/10.38193/IJRCMS.2025.7640 | 497-520 | PDF |
| 564 | IMPACT OF SUSTAINABLE MARKETING ON CONSUMER BEHAVIOR BASED BRAND EQUITY OF SIMPLI NAMDHARI’S IN KARNATAKA
BOREGOWDA.M.A. and Dr. GURUPRASAD. B. G. Professor
DOI: https://doi.org/10.38193/IJRCMS.2025.7641 | 521-535 | PDF |
| 565 | SAVINGS HABITS AND FINANCIAL PLANNING AWARENESS AMONG YOUNG ADULTS IN ALAPPUZHA DISTRICT, KERALA
Anjali Gopinathan and Prasobh S
DOI: https://doi.org/10.38193/IJRCMS.2025.7642 | 536-547 | PDF |
| 566 | THE SILENT REVOLUTION: EMBEDDED FINANCE AND BAAS IN EVERYDAY APPS
Deepalakshmi A R, and Aruna Kalkur T
DOI: https://doi.org/10.38193/IJRCMS.2025.7643 | 548-560 | PDF |
| 567 | ANALYSING CONSUMER PERCEPTIONS AND PURCHASE INTENTIONS FOR ELECTRIC TWO-WHEELERS IN KARNATAKA: A QUANTITATIVE APPROACH
Harshavardhan Reddy and Dr. Bheemanagouda
DOI: https://doi.org/10.38193/IJRCMS.2025.7644 | 561-580 | PDF |
| 568 | CULTIVATING SUSTAINABLE MINDSETS: THE ROLE OF TRAINING AND DEVELOPMENT IN STRENGTHENING SDG COMPETENCIES
Dr. J. Santhi
DOI: https://doi.org/10.38193/IJRCMS.2025.7645 | 581-591 | PDF |
| 569 | A COMPARATIVE PERFORMANCE ANALYSIS OF CBDC WALLET APPLICATIONS: INSIGHTS FROM GOOGLE PLAY STORE USER DATA
Dr. Cirappa. I. B. and Mr. Nagaraju. V.
DOI: https://doi.org/10.38193/IJRCMS.2025.7646 | 592-607 | PDF |
| 570 | LEADERSHIP STYLE AND QUALITIES OF DR. S. VENKATA KUMAR: A CASE STUDY OF ADMINISTRATIVE LEADERSHIP OF SRI VENKATESWARA COLLEGE, UNIVERSITY OF DELHI 2020-2021
Dr Arpita Kaul
DOI: https://doi.org/10.38193/IJRCMS.2025.7647 | 608-620 | PDF |
| 571 | INNOVATION FOR INCLUSION: THE ROLE OF SOCIAL ENTERPRISES IN REDUCING POVERTY IN MAHARASHTRA
Dr. Bajirao N. Kamble
DOI: https://doi.org/10.38193/IJRCMS.2025.7648 | 621-630 | PDF |
