Introduction:
Today, environmental issues have become a global concern, particularly due to the looming threat of climate change. These issues are not just topics of discussion, but potential disruptors of various industries, including sustainable tourism. Post-pandemic, the most sought-after tourist destination in Indonesia was a sustainable tourism village, highlighting the significance of our research.
Methodology:
This research employs a unique blend of methodologies, combining a descriptive approach with the AHP method. The descriptive approach provides us with exposure, description, and exploration data, which are crucial for understanding the strategy arrangement criteria. The AHP method, on the other hand, allows us to analyze the descriptive data and generate recommendations for multi-criteria planning strategies.
Findings:
The analysis reveals that strategic planning for Pancot Hamlet is based on four comprehensive criteria and 13 alternative criteria. These criteria, which include tourism destinations, village communities as tourism developers’ human resources, tourism village management institutions, and tourism marketing, are each supported by 13 alternative strategies. This comprehensive approach ensures that all aspects of sustainable tourism development in Pancot Hamlet are thoroughly considered.
Conclusion:
The recommendations of this study for developing Pancot Hamlet into a tourist village are practical and actionable. They include determining the strategy for developing Pancot Hamlet into a tourist village, forming a tourism institutional organization in the form of Pokdarwis as a tourism destination management unit, engaging the surrounding community to participate in the development of a tourist village, and developing the image and positioning of Pancot Hamlet as a tourist village.