Title: SAVINGS HABITS AND FINANCIAL PLANNING AWARENESS AMONG YOUNG ADULTS IN ALAPPUZHA DISTRICT, KERALA
Author: Anjali Gopinathan and Prasobh S
Abstract:

Saving behaviour and financial planning play a vital role in ensuring the economic security of young adults. The present study aims to examine the savings habits and financial planning practices of young adults in the Alappuzha district of Kerala. The study is descriptive in nature and is based on primary data collected through a structured questionnaire. A sample of 200 respondents aged between 18 and 35 years was selected using the convenient sampling method. The collected data were analyzed using percentage analysis, tables, and charts to understand savings patterns, preferred saving instruments, and factors influencing financial decision-making. The study shows that many young adults have limited awareness of financial planning and rely mainly on basic saving methods, with low engagement in organized investment options. Insufficient knowledge and guidance hinder effective long-term financial planning. These findings highlight the need for targeted financial literacy programmes for youth, especially during college and early employment, and offer insights for policymakers, educators, and financial institutions. As the study is limited to a single district, further research across broader regions is recommended.

Keywords: Saving habits, financial planning, young adults, Kerala, financial awareness
DOI: https://doi.org/10.38193/IJRCMS.2025.7642
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Date of Publication: 31-12-2025
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Published Vol & Issue: Volume 7 Issue 6 Nov-Dec 2025