Social media is currently emerging as a simple way to easily connect, significantly reduce work off to determine one’s destinations, and this has changed the way information is passed and how tourists make decisions. Although its involvement has been increasing, the incorporation of the recent trends of social media in destination marketing is not fully integrated. So, in the current research is based on the gap in synthesis of current research because the recent studies have failed to synthesize their findings on changing social media practices in destination marketing. Google scholar was used to obtain data used to conduct a systematic literature review of studies published between 2016 and 2025. Totally 43 articles were chosen using a rigorous screening process and analyzed using NVivo 15 to derive thematic information in social media in destination marketing outcomes in the tourism industry. The most widely used platforms are Facebook, Instagram, Tik Tok, and YouTube, where the main focus is on user-carbonated content, influencer marketing, and sophisticated analytics. The strategies enhance the destination familiarity, create emotional attachment and enhance the loyalty and behavior intention of the tourists. The findings provide valuable suggestions to destination marketing agencies and tourism managers on adopting dynamic and technology-oriented practices.