Title: PROMOTING SUSTAINABLE AGRICULTURE THROUGH CSR: A STUDY ON PADDY FARMING IN FEROZEPUR DISTRICT, PUNJAB
Author: Rohini Gupta
Abstract:

Corporate Social Responsibility (CSR) has emerged as a critical mechanism for addressing environmental and social challenges, especially in the agricultural sector. This study investigates the role of CSR in paddy farming in Ferozepur district, Punjab, focusing on its effectiveness in mitigating environmental degradation. Paddy farming in the region has been linked to severe environmental issues such as water overuse, soil erosion, and pollution from excessive pesticide and fertilizer use. Using both quantitative surveys and qualitative interviews, the study analyzes CSR interventions in sustainable farming practices aimed at reducing environmental harm while enhancing the livelihoods of local farmers. The findings suggest that CSR initiatives in the region have led to substantial improvements in water conservation, soil health, and reduced chemical usage, while also providing economic benefits to farmers. The paper concludes that CSR in paddy farming has the potential to balance environmental conservation with economic growth, though certain barriers need to be addressed for broader impact.

Keywords: Paddy farming, soil deterioration, sustainability and Productivity,
DOI: https://doi.org/10.38193/IJRCMS.2024.6606
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Date of Publication: 05-12-2024
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Published Volume & Issue: Volume 6 Issue 6 Nov-Dec 2024