Title: PROLIFERATION OF AYURVEDA PRODUCTS IN BHARAT AND ACROSS THE GLOBE THROUGH THE MULTI-FACETED E-COMMERCE PLINTH |
Authors: Kumkum Sharma, Dr. Manjila Singhla, Dr. Poonam Bhojak and Dr. Nishant Kaushik |
Abstract: Ayurveda, an ancient science from the land of civilizations, Bharat is inching its place on the industrial map globally. Presenting itself as a competitive provider of comprehensive remedies to innumerous health issues and focusing an equal attention on nutrition, mental health, cosmetics and prevention, the footsteps of Ayurveda are leaving its mark in the healthcare industry swiftly. With the support & promotion from the present government, the collaborations and project undertaking make it evident that Ayurveda is revolutionizing the field of health on a large scale with digitalization on the platter. The growing social media & online facilitation for the consumer market is making the age-old science to be accessible in a click. The E-commerce tools are a great promoter of Ayurveda and presently these are catering to the requirements of the industry on the large scale globally. The present paper highlights, as to how the pages in the samhitha written by our various acharya ages ago are making Ayurveda turn into an Industry not only in Bharat but worldwide and as to how the exceptionally stiffening e-commerce is blending to accomplish the task. |
Keywords: Ayurveda, e-Commerce, social media, online, promoter, samhitha, Acharya, industry, worldwide. |
DOI: https://doi.org/10.38193/IJRCMS.2025.7106 |
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Date of Publication: 22-01-2025 |
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