Under NABARD’s Self Help Group Bank Linkage Program credit is being provided to huge number of Self Help Groups. With increase in loan disbursement Non-performing assets are also increasing. As development initiative like this requires long term viability mitigating credit risk is must for banks engaged in extending credit under this program. With changing times Non-performing assets pattern and trend changes and require strategies relevant with current scenario. For this purpose paper studies the pattern and trend in Non-performing Assets in different agencies empirically for five years and found out that CoBs NPA percentage is significantly different than Commercial and RRBs. Credit risk mitigation strategies for effective credit and NPA management under the program are also suggested