Title: MARKET ANALYSIS OF MOST SELLING PROBIOTIC- VIBACT & VIBACT DS
Author: Jitendra Gajbe, Vidhisha Deshmukh, Reva Deshpande, Rashmi Jagtap and Trupti Pawar
Abstract:
A cross- sectional survey was conducted across 100 pharmacist and chemist regarding. The questionnaire revealed the data about most sold probiotic preparation, brand, monthly sales and other schemes.
The motive was to understand what strategies was used by the brand or why the brand was most popularly sold.
In our comprehensive survey, the data points to Vibact and Vibact Ds as leading pharmaceutical choices relative to other drugs. Further SWOT analysis and STP are performed to understand the market of the brand. The growing Vibact market has been studied thoroughly.
Keywords: Survey, Vibact, Sales and analysis.
DOI: https://doi.org/10.38193/IJRCMS.2025.7317
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Date of Publication: 21-05-2025
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Published Vol & Issue: Volume 7 Issue 3 May-June 2025