Jet Airways, once a dominant force in Indian aviation, rose from humble beginnings to become the country’s largest private airline. Founded in 1992 under the leadership of Naresh Goyal, the airline capitalized on India’s economic reforms that liberalized the aviation industry. With a commitment to excellence and top-notch service, Jet Airways’ rapid growth strategy involved expanding both domestic and international routes, while simultaneously building partnerships with global airlines. However, by the late 2010s, the company faced mounting financial challenges, ultimately leading to its suspension of operations in April 2019. This case study delves into the key factors that propelled Jet Airways’ meteoric rise and analyzes the missteps that contributed to its dramatic downfall.