The movement in the stock market is always driven by a number of psychological factors. FOMO (Fear of Missing Out) emerging as a prominent influence factor on investor behaviour, particularly with retail investors. FOMO, a psychological phenomenon triggered by the fear of being left out on unique opportunities, has emerged as a compelling factor to invest in certain shares in the stock market. In the modern world, stock market investors are constantly exposed to messages and advertisements designed to appeal to their emotions and desires to invest in stock market. To increase the number of investors, stock broking firms are always seeking innovative ways, and one increasingly popular tool is FOMO. The study of stock market investors perception towards stock market FOMO is important because it helps us understand how the fear of missing out impact’s investor behaviour in the stock market.