International Journal of Research In Commerce and Management Studies ( ISSN : 2582-2292) 2021-03-31T12:31:06+00:00 Rajendra Malvi Open Journal Systems <p><strong> <a href="" target="_blank" rel="noopener noreferrer" data-saferedirecturl=";source=gmail&amp;ust=1595055595836000&amp;usg=AFQjCNF-ZKaVq-TLil_ni2LxuWu0f9loUg">(Impact Factor : 0.915)</a></strong></p> <p>International Journal of Research In Commerce and Management Studies is an open access peer review bi-monthly research journal that publishes articles in the field commerce &amp; management. The journal serves as a bridge between worldwide scholars and commerce and management studies researchers. The journal publishes research articles and papers in all areas of commerce and management. The journal aims to provide the most complete and reliable source of information on recent developments in business studies. Each issue brings you critical perspectives and cogent analyses, serving as an outlet for the best theoretical and research work in the field. The purpose of the journal is to further the understanding of the theory and practice of business studies by publishing articles of interest to practitioners and scholars. The Journal is published in English. The e-journal provides free and open access to all of its content on our website.</p> <p> </p> THE FUNDAMENTAL DETERMINANTS OF BANK DEFAULT FOR EUROPEAN COMMERCIAL BANKS 2021-03-01T07:37:07+00:00 Wiem Ben Jabra <p>Using the binomial Logit model on Panel data estimated over 2000–2019 on around 280 European commercial banks, the current paper attempted to examine the determinants of bank default in the context of the current financial crisis. The main objective was to investigate the potential effect of both CAMEL variables (capital adequacy, asset quality, management quality, earnings and liquidity), macroeconomic and institutional environment on the default of European commercial banks. To illustrate the impact of financial crisis, we subdivided the full period into before and during crisis period. Our results indicate the extent to which bank default in the European banking system can be explained not only by CAMEL variables but also by the GDP and SLR variables which are related to both macroeconomic and institutional environments.</p> 2021-03-01T00:00:00+00:00 Copyright (c) 2021 International Journal of Research In Commerce and Management Studies ( ISSN : 2582-2292) THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PROGRAMMES ON CONSUMER BUYING BEHAVIOUR IN THE TELECOMMUNICATION INDUSTRY IN ZIMBABWE 2021-03-13T08:53:13+00:00 Dr Faitira Manuere Piason Viriri Maxwell Chufama <p>The purpose of this study was to investigate the effect of Corporate Social Responsibility (CSR) programmes on consumer buying behaviour (CBB) in the Telecommunication Industry in Zimbabwe. The telecommunication industry in Zimbabwe refers to three service providers, namely, Econet, Netone and Telecel. These service providers have a well recorded history of engaging in CSR programmes, such as, cholera campaign initiatives, annual blood donation projects, building of schools in both urban and rural areas, provision of textbooks in schools, development of ICT centres, funding the education of gifted students and buying drugs and medical equipment for hospitals. However, what remains unknown currently is the fact that very little is known about the association between the consumers’ patronage of mobile telecommunication services, such as, brand name, quality services, reference groups, promotions, bonuses, and products offered by Econet, Netone and Telecel and CSR initiatives. This study was guided by a number of independent variables, such as, economic CSR, legal CSR, Ethical CSR, and philanthropic CSR. The descriptive survey research method was adopted for this study. To that end a sample size of one hundred and fifty network subscribers of Econet, Netone and Telecel were selected for the study using the purposive sampling technique. Thus, the data collected from the respondents were analysed using multiple regression analysis. After testing the reliability and validity of the data, the five hypotheses were tested using SEM (Structural Equation Modeling). It was found that all the four hypotheses were supported and thereby acknowledged the significant influence of CSR related activities performed by telecommunication companies on consumer buying behaviour. The regression results showed that CSR programmes adopted by Netone, Econet and Telecel are highly associated with consumer buying behaviour. CSR should be viewed as part of the code of ethics of any corporate organization also there should be a national policy from government to set parameters for CSR in Zimbabwe. These findings will help decision-makers to formulate their promotion activities in such a manner that it aligns with the value system of the consumers and increase the overall consumer base.</p> 2021-03-13T00:00:00+00:00 Copyright (c) 2021 EMPIRICAL STUDY OF HOW MONITORING AND EVALUATION STAFF CAPACITY BUILDING INFLUENCE PERFORMANCE OF PUBLIC FUNDED PROJECTS IN KIRINYAGA COUNTY, KENYA 2021-03-28T11:53:03+00:00 Duncan Ngondo Muchiri Prof. Dorothy Ndunge Kyalo Dr. Angeline Mulwa <p>The purpose of the study was to determine how Monitoring and Evaluation Staff Capacity Building influence performance of health projects in Kirinyaga County, Kenya. The study used a mixture of research designs. The unit of analysis was the planned Projects during 2014 – 2019 period and Monitoring and Evaluation Staff in Kirinyaga County, Kenya. Data was collected using questionnaires. A pilot study was carried out in a similar County. The study indicated that there was a significant positive linear relationship between M&amp;E Staff Capacity Building and Performance of Public funded projects in Kirinyaga County. The study concluded that there was no Building Capacity outline for Monitoring and Evaluation Staff in Kirinyaga County, hence negatively affecting Performance of Public Funded Projects in the County. The study recommended that a Training Curriculum, Refresher Courses and Monitoring and Evaluation Benchmarking Plans be developed for the Monitoring and Evaluation Staff in Kirinyaga County.</p> 2021-03-28T00:00:00+00:00 Copyright (c) 2021 IS THE COVID-19 PANDEMIC PROMOTING MORE EMPATHETIC INTERNAL BUSINESS NEGOTIATIONS? 2021-03-31T12:23:51+00:00 Dr. Murillo de Oliveira Dias <p>Given the unprecedented nature of the crisis produced by the Covid-19 pandemic, social interactions have been somehow affected. One example is the internal, face-to-face negotiations, which are increasingly giving way to virtual ones through e-mail, text, or voice messages, once stakeholders work from home in most cases. Is the Covid-19 pandemic making the internal negotiations more empathetic? A random sample of N=1,000 business negotiations was analyzed, divided into two groups: (i) 500 face-to-face negotiations before the pandemic and (ii) 500 virtual negotiations after the pandemic, to determine whether or not there is a statistically significant difference between the means of both independent groups. Key findings pointed out the increase of 26.01 percent of deal values after the pandemic, and the highest deal value increased four times after the pandemic than before, with a 99 percent confidence interval. The null hypothesis has been rejected. This article provides scholars a reasonable image of the effect of the Covid-19 pandemic in internal business negotiations. The understanding of the case and its consequences are discussed. The current examination finds some conclusion with an end and suggestions for future exploration complete this work.</p> 2021-03-31T00:00:00+00:00 Copyright (c) 2021 EMBODIED SIMULATION EFFECT OF FITTED VISUAL PERSPECTIVE AND ADVERTISING MESSAGE 2021-03-31T12:27:28+00:00 Chung-Lin Toung <p>In this study, we hypothesize that when imagining from different visual perspectives, individuals prefer different product benefit messages. The experiment was performed in two phases. In the first phase, the subjects were primed to generate different visual perspectives, which resulted in different cognitive focuses. In the second phase, the carry-over effect of the primed cognitive focus in the first phase was used to assess product advertisements. The experimental stimuli were smartphone advertisements with different product benefit messages, and 196 college students were recruited as subjects. The results show that if an individual imagines from the actor’s perspective, the advertisement message should emphasize the product’s experiential benefits, whereas if the individual imagines from the observer’s perspective, the advertisement message should emphasize the product’s symbolic benefits. This study also confirms that the persuasiveness realized through fitting the visual perspective and advertising message is mediated through embodied simulation</p> 2021-03-31T00:00:00+00:00 Copyright (c) 2021 THE MANAGERS’ OPINIONS IN A COMPETITIVE WORLD: THE CASE OF COFFEE AND BRFAIR IN BRAZIL 2021-03-31T12:31:06+00:00 Lucio Cecchini Sergio Pedini Fabio Maria Santucci Biancamaria Torquati <p>Mutual respect, recognition and trust represent the founding stones for any cooperation among human beings and agricultural organizations make no distinction. For the first time, this research has investigated the reciprocal opinions of the managers of 22 coffee cooperatives, all members of BRFair, the umbrella association, that should cooperate for the enhancement of the growth of the Fair-Trade (FT) movement in Brazil. Through direct visits, telephonic conversation and skype talks, qualitative information and data were collected from 19 cooperatives, whereas the managers of three cooperatives have decided to not cooperate. The data reveal a large heterogeneity, in terms of number of members, areas with coffee, output, years of experience, and share of FT coffee with respect to total output. In some cases, the FT certification is only one of the strategies for diversifying the final market, whereas for some other respondents the FT certification has been a strategic decision. Three cooperatives emerge as leading the path for the promotion of the FT concept and for further diffusion of the organic methods, whereas many respondents admit a relatively scarce involvement in FT, organic and BRFair activities. Through a cluster analysis, three groups were identified: “Young, medium size and not very active”, “Medium age, small size and mildly prepositive”, and “Historical, large size and convinced”. Thanks to this research, the self-consciousness of the BRFair members has increased and several activities have been planned for improving the participation and performances of the laggards.</p> 2021-03-31T00:00:00+00:00 Copyright (c) 2021