Any textile product, which is produced in eco-friendly manner and processed under eco-friendly limits, is known as eco-friendly textiles. It is also known as sustainable fashion, eco fashion and Ecotech. Materials can be considered as “Eco-friendly” on the basis of various factors such as Renewability of the product, Ecological footprint of resources – how much land it takes for the full growth of a product, Determining the eco friendliness of a product – amount of chemicals required for the production of products. The objective of this work was to investigate the impact of consumer’s psychographic and product characteristics on buying behavior of eco-friendly textile products in Bengaluru city. Purposive convenient sampling technique was adopted for the study purpose. Bengaluru city was chosen as major study area. A sample size of 129 customers who are users of eco-friendly textile products were identified by meeting households, buyers in shopping malls and among the peers. Primary information pertaining to consumer’s psychographic and product characteristics influencing on consumer’s buying behaviour towards eco-friendly textile products were obtained. Statistical Package for Social Science (SPSS.16) trial version was used to analyse the data. Multiple regression analysis and reliability analyses were used as the main statistical tool to find out the significant influence of constructs selected for the study. The findings highlight the unique contribution for the variables of consumer’s psychographic factors and product characteristics have a significant influence on buying behavior towards eco-friendly textile products in Bengaluru city.