This research is about analyzing the Gojek digital ecosystem and empowering business partners on business success moderated by UMKM product innovation in Jakarta. The data used in this research is primary data which is obtained from research questionnaires. The research was conducted by distributing questionnaires to all UMKM business actors in Jakarta which were filled in completely so that they could be used as research data.
This research was conducted through several stages. The first stage is to explore theory from the literature and collect data from the object being researched. The second stage is collecting primary data through research questionnaires. The third stage is a data feasibility test using validity and reliability tests. The fourth stage is testing the research hypothesis.
The purpose of this study was to determine the effect of the Gojek digital ecosystem on business success, the effect of empowering business partners on business success, product innovation on business success and to determine whether innovation moderation was able to strengthen or weaken the influence of the Gojek digital ecosystem on business success, to determine whether innovation moderation was the product is able to strengthen or weaken the influence of empowering business partners on business success.
The results of this study are the Gojek digital ecosystem has a positive and significant effect on business success, partner empowerment has a positive and significant effect on business success, product innovation has a negative and significant effect on business success, product innovation moderation can weaken the Gojek digital ecosystem influence on business success and moderation product innovation is able to weaken the influence of partner empowerment on business success.